What Does First Financial Credit Union Do?

Total employees197
HeadquartersWest Covina
Founded1937

First Financial Credit Union is a member-owned financial cooperative primarily serving communities throughout Southern California. Established in 1937 initially for educators and staff of the Los Angeles Unified School District (LAUSD), FFCU has since expanded its field of membership. It remains dedicated to providing affordable financial services, comprehensive financial education, and personalized support to its members. The credit union offers a full suite of financial products, including savings and checking accounts, personal loans, auto loans, mortgages, credit cards, and robust digital banking solutions, all aimed at empowering members to achieve their financial goals and improve their financial well-being.

Where Is First Financial Credit Union's Headquarters?

HQ Function

Serves as the central administrative and operational hub for First Financial Credit Union, overseeing strategic direction, financial management, regulatory compliance, marketing, human resources, IT infrastructure, and support for its branch network and digital services.

Notable Features:

Modern office facility designed to support efficient operations and collaboration among departments. It likely incorporates contemporary workspace design and technology to facilitate its role as the nerve center of the credit union.

Work Culture:

The work culture at First Financial Credit Union's headquarters is expected to be member-focused, emphasizing teamwork, integrity, community service, and continuous improvement. As a credit union, there's a strong emphasis on ethical practices and providing value to its member-owners.

HQ Significance:

The headquarters is vital for the cohesive management and growth of First Financial Credit Union, enabling it to effectively serve its members across Southern California, implement strategic initiatives, and ensure adherence to financial regulations.

Values Reflected in HQ: The headquarters' operations aim to reflect First Financial Credit Union's core values, such as member commitment, financial responsibility, community involvement, and employee well-being, fostering an environment dedicated to service and prudent financial stewardship.

Location:

First Financial Credit Union's operations are concentrated in Southern California, where it serves its members through an extensive network of physical branches and ATMs. While its physical presence is regional, its comprehensive digital banking platform, including online and mobile banking, allows members to access and manage their accounts from virtually anywhere. The credit union's focus is on serving the local communities within its California charter area rather than maintaining a global physical presence.

Street Address:

111 N. Barranca Ave.

City:

West Covina

State/Province:

CA

Country:

USA

Where Else Does First Financial Credit Union Operate Around the World?

Pasadena, CA, USA

Address: 100 N. Hill Ave., Pasadena, CA 91106

Serves as a key access point for members in the Pasadena area, reinforcing FFCU's commitment to providing convenient, in-person financial services and community support in this part of Los Angeles County.

Lakewood, CA, USA

Address: 5101 Lakewood Blvd., Lakewood, CA 90712

Provides accessible financial services to the Lakewood community, contributing to FFCU's overall service footprint in Southern California and fostering local member relationships.

San Diego, CA, USA

Address: 9889 Erma Rd, San Diego, CA 92131

Supports FFCU's presence in San Diego County, catering to the financial needs of members in this southern part of their service area.

Buying Intent Signals for First Financial Credit Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading First Financial Credit Union? Meet the Executive Team

As of April 2025, First Financial Credit Union' leadership includes:

Carlton Musmann - President/Chief Executive Officer
Melissa Harmon - Chief Financial Officer
Gigi Gabrielyan - Chief Operations Officer
Fidel Gonzalez - Chief Lending Officer
Veronica Gomez - Chief People Officer
Peter Gaspariants - Chief Technology Officer
David Lira - Chief Growth Officer

Who's Investing in First Financial Credit Union?

First Financial Credit Union has been backed by several prominent investors over the years, including:

As a not-for-profit financial cooperative, First Financial Credit Union is owned and governed by its members. Unlike publicly traded companies, it does not have external shareholders or investors. Earnings are returned to members through competitive rates, lower fees, enhanced services, and investment in community initiatives.

What Leadership Changes Has First Financial Credit Union Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major announcements of new hires or departures at the C-suite executive level for First Financial Credit Union (ffcu.org) within the last 12 months. The leadership team appears to have maintained stability.

What Technology (Tech Stack) Is Used byFirst Financial Credit Union?

Discover the tools First Financial Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

First Financial Credit Union Email Formats and Examples

First Financial Credit Union likely utilizes a standard professional email format for its employees, such as combining the first initial and last name. While the exact structure can vary and is not publicly confirmed, a common pattern for organizations like FFCU is [first_initial][last_name]@ffcu.org.

[first_initial][last_name]@ffcu.org

Format

cmusmann@ffcu.org (example based on common format)

Example

70%

Success rate

What's the Latest News About First Financial Credit Union?

FFCU WebsiteOctober 26, 2023

First Financial Credit Union Awards $10,000 in College Scholarships

First Financial Credit Union announced it has awarded $10,000 in college scholarships to ten deserving student members. Each recipient received a $1,000 scholarship to help fund their higher education expenses, reinforcing FFCU's commitment to supporting the academic aspirations of its young members....more

FFCU Website / Long Beach Press-TelegramSeptember 20, 2023

First Financial CU Named Best Credit Union by Readers of The Long Beach Press-Telegram

First Financial Credit Union was honored as the 'Best Credit Union' in the Long Beach Press-Telegram's 2023 Readers' Choice Awards. This recognition highlights the credit union's positive reputation and strong member satisfaction within the Long Beach community....more

FFCU WebsiteAugust 1, 2023

FFCU Foundation Raises Over $63,000 for Children’s Hospital Los Angeles

The First Financial Credit Union Foundation successfully raised over $63,000 for Children’s Hospital Los Angeles (CHLA) through its annual fundraising efforts. These funds will support the hospital's mission to provide critical pediatric care....more

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