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First Car Rental is a leading South African car rental company, offering a wide array of vehicles to suit both leisure and business travellers. Known for its competitive pricing and commitment to customer service, the company provides options ranging from compact city cars to spacious SUVs and passenger vans. With numerous branches across South Africa, including at major airports and city centers, First Car Rental focuses on making the car hire process convenient and efficient for a seamless travel experience. It is a trusted brand within the Motus Group.
Serves as the central hub for strategic planning, national operations management, marketing, IT, finance, and administrative support for First Car Rental's network across South Africa.
Part of a modern corporate campus with facilities designed to support a large automotive and mobility services group, likely featuring advanced technology infrastructure, collaborative workspaces, and employee amenities.
A dynamic, customer-focused, and performance-driven environment. Emphasis on teamwork, innovation in mobility solutions, service excellence, and employee development within the competitive car rental industry.
The headquarters is crucial for directing First Car Rental's market strategy, maintaining high operational and service standards, and driving its growth and brand presence as a key player in the South African car rental market.
First Car Rental's primary operational footprint is heavily concentrated within South Africa, where it maintains an extensive network of over 50 branches situated in major cities, at all key airports, and in popular tourist destinations. As a brand under Motus Group, which has a wider international presence, First Car Rental itself predominantly focuses on serving the Southern African market. Locally, it supports a full spectrum of car rental services, including short-term and long-term rentals for leisure and business clients, as well as van and light commercial vehicle hire.
c/o Motus Group, 100 Mega Watt Road, Kelvin
Sandton, Johannesburg
Gauteng
South Africa
Address: Cape Town International Airport, Car Rental Concourse, Matroosfontein, Cape Town, 7490, South Africa
To provide comprehensive car rental access and premier support services for the Western Cape, a key economic hub and major international tourism destination.
Address: King Shaka International Airport, Car Rental Concourse, La Mercy, 4407, South Africa
To serve the diverse car rental needs of travelers in the KZN coastal region and its hinterland, supporting extensive tourism, business activities, and local mobility requirements.
Address: Chief Dawid Stuurman International Airport, Allister Miller Dr, Walmer, Gqeberha, 6070, South Africa
To provide reliable vehicle rental services in a key industrial and tourism corridor of the Eastern Cape, facilitating access to the Garden Route and other regional attractions.
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As of April 2025, First Car Rental' leadership includes:
First Car Rental has been backed by several prominent investors over the years, including:
Specific executive new hires or exits exclusively for First Car Rental's top-tier leadership are not frequently publicized as distinct events from its parent company, Motus Group. Leadership changes are often integrated within the broader Motus Group's mobility division structure. No major, publicly announced hires or departures directly and solely attributed to First Car Rental's dedicated executive team have been prominently noted in the last 12 months.
Discover the tools First Car Rental uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As a division of Motus Group, First Car Rental likely adheres to email format conventions established by its parent company. Common corporate email structures generally involve a combination of an employee's first name, last name, or initials, followed by the company domain.
Likely formats include [firstinitial][lastname]@firstcarrental.co.za (e.g., jdoe@firstcarrental.co.za) or [firstname].[lastname]@firstcarrental.co.za (e.g., jane.doe@firstcarrental.co.za).
Format
mstorey@firstcarrental.co.za (example, based on the [firstinitial][lastname] format)
Example
85%
Success rate
Moneyweb / Motus Investor Relations • February 28, 2024
Motus Holdings, First Car Rental's parent company, released its interim financial results for the six months ending December 31, 2023. The report highlighted that the car rental business, part of its Mobility Solutions segment, demonstrated resilience and benefited from the ongoing recovery in domestic and international travel and tourism. Fleet utilization rates remained high, though the recovery of international inbound travel was noted as being slower....more
Motus Group Website • September 20, 2023
Motus's 2023 Integrated Report, released around September, detailed the group's strategic imperatives, including a strong focus on enhancing customer experience and advancing digital capabilities across all its divisions. This includes its car rental brand First Car Rental, signaling ongoing investments in technology and service delivery improvements to meet evolving consumer preferences in the mobility sector....more
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