What Does First Car Rental Do?

Total employees372
HeadquartersSandton, Johannesburg
Founded1999

First Car Rental is a leading South African car rental company, offering a wide array of vehicles to suit both leisure and business travellers. Known for its competitive pricing and commitment to customer service, the company provides options ranging from compact city cars to spacious SUVs and passenger vans. With numerous branches across South Africa, including at major airports and city centers, First Car Rental focuses on making the car hire process convenient and efficient for a seamless travel experience. It is a trusted brand within the Motus Group.

Where Is First Car Rental's Headquarters?

HQ Function

Serves as the central hub for strategic planning, national operations management, marketing, IT, finance, and administrative support for First Car Rental's network across South Africa.

Notable Features:

Part of a modern corporate campus with facilities designed to support a large automotive and mobility services group, likely featuring advanced technology infrastructure, collaborative workspaces, and employee amenities.

Work Culture:

A dynamic, customer-focused, and performance-driven environment. Emphasis on teamwork, innovation in mobility solutions, service excellence, and employee development within the competitive car rental industry.

HQ Significance:

The headquarters is crucial for directing First Car Rental's market strategy, maintaining high operational and service standards, and driving its growth and brand presence as a key player in the South African car rental market.

Values Reflected in HQ: Professionalism, efficiency, customer-centricity, technological adoption, and a commitment to providing reliable and high-quality mobility services.

Location:

First Car Rental's primary operational footprint is heavily concentrated within South Africa, where it maintains an extensive network of over 50 branches situated in major cities, at all key airports, and in popular tourist destinations. As a brand under Motus Group, which has a wider international presence, First Car Rental itself predominantly focuses on serving the Southern African market. Locally, it supports a full spectrum of car rental services, including short-term and long-term rentals for leisure and business clients, as well as van and light commercial vehicle hire.

Street Address:

c/o Motus Group, 100 Mega Watt Road, Kelvin

City:

Sandton, Johannesburg

State/Province:

Gauteng

Country:

South Africa

Where Else Does First Car Rental Operate Around the World?

Cape Town, Western Cape/South Africa

Address: Cape Town International Airport, Car Rental Concourse, Matroosfontein, Cape Town, 7490, South Africa

To provide comprehensive car rental access and premier support services for the Western Cape, a key economic hub and major international tourism destination.

Durban, KwaZulu-Natal/South Africa

Address: King Shaka International Airport, Car Rental Concourse, La Mercy, 4407, South Africa

To serve the diverse car rental needs of travelers in the KZN coastal region and its hinterland, supporting extensive tourism, business activities, and local mobility requirements.

Gqeberha (Port Elizabeth), Eastern Cape/South Africa

Address: Chief Dawid Stuurman International Airport, Allister Miller Dr, Walmer, Gqeberha, 6070, South Africa

To provide reliable vehicle rental services in a key industrial and tourism corridor of the Eastern Cape, facilitating access to the Garden Route and other regional attractions.

Buying Intent Signals for First Car Rental

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading First Car Rental? Meet the Executive Team

As of April 2025, First Car Rental' leadership includes:

Melissa Storey - Executive: Strategy & Marketing at First Car Rental (Motus Group)
Adelle Nel - Executive Head Of Operations at First Car Rental
Paula Ivason - Executive Head: Human Resources at First Car Rental (Motus Group)

Who's Investing in First Car Rental?

First Car Rental has been backed by several prominent investors over the years, including:

First Car Rental is a key brand and division of Motus Holdings Limited (JSE: MTH), a publicly traded company on the Johannesburg Stock Exchange. Therefore, its ultimate investors are the shareholders of Motus Holdings Limited. Major institutional shareholders of Motus typically include entities such as the Public Investment Corporation (PIC), Allan Gray, Coronation Fund Managers, and other leading asset management firms, alongside individual retail investors.

What Leadership Changes Has First Car Rental Seen Recently?

Hire0
Exits0

Specific executive new hires or exits exclusively for First Car Rental's top-tier leadership are not frequently publicized as distinct events from its parent company, Motus Group. Leadership changes are often integrated within the broader Motus Group's mobility division structure. No major, publicly announced hires or departures directly and solely attributed to First Car Rental's dedicated executive team have been prominently noted in the last 12 months.

What Technology (Tech Stack) Is Used byFirst Car Rental?

Discover the tools First Car Rental uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

First Car Rental Email Formats and Examples

As a division of Motus Group, First Car Rental likely adheres to email format conventions established by its parent company. Common corporate email structures generally involve a combination of an employee's first name, last name, or initials, followed by the company domain.

Likely formats include [firstinitial][lastname]@firstcarrental.co.za (e.g., jdoe@firstcarrental.co.za) or [firstname].[lastname]@firstcarrental.co.za (e.g., jane.doe@firstcarrental.co.za).

Format

mstorey@firstcarrental.co.za (example, based on the [firstinitial][lastname] format)

Example

85%

Success rate

What's the Latest News About First Car Rental?

Moneyweb / Motus Investor RelationsFebruary 28, 2024

First Car Rental Parent Motus Reports Resilient Rental Performance in Half-Year Results

Motus Holdings, First Car Rental's parent company, released its interim financial results for the six months ending December 31, 2023. The report highlighted that the car rental business, part of its Mobility Solutions segment, demonstrated resilience and benefited from the ongoing recovery in domestic and international travel and tourism. Fleet utilization rates remained high, though the recovery of international inbound travel was noted as being slower....more

Motus Group WebsiteSeptember 20, 2023

Motus 2023 Integrated Report Emphasizes Customer Centricity for Brands like First Car Rental

Motus's 2023 Integrated Report, released around September, detailed the group's strategic imperatives, including a strong focus on enhancing customer experience and advancing digital capabilities across all its divisions. This includes its car rental brand First Car Rental, signaling ongoing investments in technology and service delivery improvements to meet evolving consumer preferences in the mobility sector....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including First Car Rental, are just a search away.