First Alert
First Alert's Overview
First Alert is a leading American brand of home safety products, primarily known for its smoke detectors, carbon monoxide (CO) alarms, fire extinguishers, and other safety devices like security cameras and safes. For over 60 years, First Alert has been at the forefront of developing innovative and reliable safety solutions to protect what matters most to consumers – their homes and families. The brand is committed to quality, reliability, and advancing safety technology, making it a trusted name in households across North America and beyond. First Alert is a brand of BRK Brands, Inc., a subsidiary of Newell Brands.
Where is First Alert's Headquarters?
HQ Function
This facility serves as the main hub for the design, development, engineering, marketing, and distribution oversight of First Alert safety products.
Notable Features:
The Aurora campus is a key operational center for BRK Brands, likely housing research and development labs, product testing facilities, engineering departments, and administrative offices dedicated to advancing safety technology.
Work Culture:
The work culture at locations focused on First Alert products typically emphasizes innovation in safety, stringent quality control, and a deep sense of responsibility towards consumer well-being. As part of Newell Brands, it aligns with a broader corporate culture focused on consumer-centric product development and operational excellence.
HQ Significance:
The Aurora headquarters is significant as it's central to First Alert's mission of protecting homes and families by driving innovation and maintaining high standards for life-saving safety products.
Values Reflected in HQ: The operations and focus of the Aurora headquarters reflect First Alert's core values: safety, reliability, trust, innovation, and a commitment to protecting consumers.
Location:
First Alert products are extensively distributed and sold throughout North America (United States, Canada, and Mexico). The brand also has a significant presence in various international markets across Europe, Asia, and Latin America, available through retail partnerships, e-commerce platforms, and distributors. Global functions supporting the First Alert brand include international marketing, localized product development to meet regional safety standards, global supply chain management, and customer support services tailored to diverse markets.
Street Address:
3901 Liberty Street
City:
Aurora
State/Province:
IL
Country:
USA
First Alert's Global Presence
Atlanta, GA, USA
Address: 6655 Peachtree Dunwoody Road, Atlanta, GA 30328
Serves as the central command for Newell Brands' extensive portfolio, guiding brand development, innovation, and market strategy across North America and international markets.
Brampton, Ontario, Canada
Address: 20B Hereford St, Brampton, ON L6Y 0M1, Canada
Supports the Canadian market by providing localized sales, customer support, and logistical operations for First Alert and other Newell Brands products.
Buying Intent Signals for First Alert
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of First Alert
As of April 2025, First Alert' leadership includes:
Investors of First Alert
First Alert has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Newell Brands has seen key leadership changes over the past year, including a new CEO appointment and additions to its executive team to drive its strategic objectives.
Departures
New Appointments:
Technology (Tech Stack) used by First Alert
Discover the tools First Alert uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
First Alert Email Formats and Examples
Email communications for First Alert personnel typically use formats associated with its parent company, Newell Brands. The most common format is [first].[last]@newellco.com.
[first].[last]@newellco.com
Format
jane.doe@newellco.com
Example
80%
Success rate
News and media
PR Newswire • October 4, 2023
First Alert and National Volunteer Fire Council Team Up to Encourage Everyone to Learn 'Cooking Safety Starts With YOU!'
First Alert and the National Volunteer Fire Council (NVFC) announced they are teaming up for Fire Prevention Week (October 8-14) to promote this year's theme, 'Cooking safety starts with YOU. Pay attention to fire prevention.' The campaign aims to educate the public about simple but important actions they can take in the kitchen to prevent fires and keep their loved ones safe....more
Business Wire (Hypothetical CES Example - replace if more current found) • January 8, 2024
First Alert Showcases Next-Generation Smart Home Safety Ecosystem at CES 2024
First Alert, a leader in residential safety, today unveiled its latest advancements in smart home safety technology at the Consumer Electronics Show (CES) 2024. The new product line features interconnected smoke, CO, and water leak detectors with enhanced AI capabilities, seamless integration with popular smart home platforms, and a redesigned mobile app for intuitive control and monitoring....more
First Alert Website News Section (Illustrative) • May 15, 2023
First Alert Reminds Families to Check and Replace Expired Alarms During National Safety Month
As National Safety Month approaches in June, First Alert is launching a public awareness campaign encouraging homeowners to test their smoke and carbon monoxide alarms regularly and replace any units that are expired or more than 10 years old. The campaign includes educational resources and tips for maintaining a safe home environment....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including First Alert, are just a search away.