Firestone Building Products
Firestone Building Products's Overview
Firestone Building Products was a leading manufacturer and supplier of a comprehensive portfolio of commercial roofing and building envelope solutions. Renowned for its EPDM, TPO, asphalt, and metal roofing systems, as well as insulation and lining products, the company served diverse markets globally for over four decades. In April 2021, Firestone Building Products was acquired by Holcim and has since been rebranded to Elevate™. This integration combines Firestone's legacy of quality and innovation with Holcim's commitment to sustainable building solutions, expanding its reach and offerings in the building envelope market.
Where is Firestone Building Products's Headquarters?
HQ Function
The Nashville headquarters manages key operations including product development, strategic marketing, sales leadership, and technical support for the Elevate brand's roofing and building envelope systems.
Notable Features:
The Nashville office is a modern corporate facility designed to foster collaboration and innovation. It likely includes advanced training facilities and product demonstration areas for contractors and architects.
Work Culture:
The work culture aims to blend Firestone's long-standing commitment to quality, reliability, and customer service with Holcim's global focus on sustainability, innovation, and empowering people.
HQ Significance:
Nashville's location is strategically important due to its historical significance as the home of Firestone Building Products and its access to a skilled workforce and robust transportation infrastructure. It remains a vital center for the building materials industry.
Values Reflected in HQ: The headquarters reflects values such as innovation in building materials, customer-centricity, operational excellence, and a growing emphasis on sustainable construction practices under Holcim's stewardship.
Location:
With its integration into Holcim, Elevate leverages a vastly expanded global footprint. Holcim operates in over 60 countries across all continents. Elevate's products are manufactured in numerous facilities globally and distributed through an extensive network. This allows for localized support, adherence to regional building codes, and tailored solutions for diverse climates and construction practices worldwide. Key functions supported globally include manufacturing, sales, technical services, R&D, and distribution of roofing, lining, and insulation systems.
Street Address:
200 4th Ave S
City:
Nashville
State/Province:
Tennessee
Country:
USA
Firestone Building Products's Global Presence
Prescott, Arkansas, USA
Address: 1406 US-371, Prescott, AR 71857, USA
Serves as a key production hub for roofing systems distributed across North America, supporting the construction industry with high-performance materials.
Bristol, Connecticut, USA
Address: 1800 Blue Sky Dr, Bristol, CT 06010, USA
Supplies insulation products to the Northeast and other US regions, contributing to energy conservation in commercial and residential buildings.
Waukesha, Wisconsin, USA
Address: N15 W24200 Riverwood Dr, Waukesha, WI 53188, USA
Provides specialized liquid-applied roofing and waterproofing solutions, catering to complex roofing projects and repair applications across various regions.
Zaventem, Belgium
Address: Ikaroslaan 75, 1930 Zaventem, Belgium
Coordinates the distribution and support of Elevate building envelope solutions across Europe, the Middle East, and Africa, adapting to diverse market needs and building standards.
Buying Intent Signals for Firestone Building Products
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Executive Team of Firestone Building Products
As of April 2025, Firestone Building Products' leadership includes:
Investors of Firestone Building Products
Firestone Building Products has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Holcim's Building Envelope division, including Elevate, regularly assesses its leadership structure to align with strategic goals. While specific high-level changes are announced publicly, most team adjustments occur at regional or departmental levels. No major widely publicized global executive hires or exits specifically for the top tier of the Elevate brand have been noted in the last 12 months; leadership roles established post-acquisition have largely remained consistent. Minor transitions or regional appointments may have occurred as part of ongoing business operations.
Technology (Tech Stack) used by Firestone Building Products
Discover the tools Firestone Building Products uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Firestone Building Products Email Formats and Examples
As part of Holcim, employees of Elevate (formerly Firestone Building Products) typically use Holcim's corporate email format. The most common formats are variations of first name and last name.
[first].[last]@holcim.com or [first_initial][last]@holcim.com
Format
jane.doe@holcim.com
Example
80%
Success rate
News and media
PR Newswire • November 15, 2023
Holcim’s Elevate™ Brand Introduces LiquiTec™ Flashing Solutions for Simplified Roofing Installations
Elevate™, Holcim's commercial roofing and lining brand, announced the launch of LiquiTec, a new line of one-component, fluid-applied flashing solutions. Designed to simplify roofing installations and improve long-term performance, LiquiTec offers excellent adhesion to various substrates and is rain-ready in as little as 30 minutes....more
Holcim Press Release • April 1, 2021
Holcim closes acquisition of Firestone Building Products
Holcim has successfully completed the acquisition of Firestone Building Products (FSBP). This acquisition is a milestone in Holcim’s transformation to become the global leader in innovative and sustainable building solutions....more
Roofing Contractor Magazine • February 4, 2022
Holcim Rebrands Firestone Building Products to Elevate in New Division
Holcim announced its Firestone Building Products division will be rebranded as Holcim Building Envelope and will go to market with the new brand name, Elevate. The rebranding reflects Holcim's ambition to lead in sustainable construction....more
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