Firehouse Subs is an American-based, fast-casual restaurant chain founded in 1994 in Jacksonville, Florida, by former firefighter brothers Chris Sorensen and Robin Sorensen. The company specializes in hot subs and is renowned for its commitment to public safety through the Firehouse Subs Public Safety Foundation. With hundreds of locations across the U.S., Canada, and Puerto Rico, Firehouse Subs offers a unique dining experience with a firefighter-themed decor. In December 2021, Firehouse Subs was acquired by Restaurant Brands International (RBI), joining a portfolio of other prominent quick-service restaurant brands like Burger King, Tim Hortons, and Popeyes.
Serves as the central hub for corporate operations, franchise support, marketing strategies, product development, training, and administrative functions for the Firehouse Subs brand.
Modern office facilities designed to support a collaborative work environment for its corporate team. The decor likely incorporates elements of the brand's firefighter heritage.
A mission-driven culture focused on hearty and flavorful food, heartfelt service, and a strong commitment to public safety and community involvement, particularly supporting first responders. Since the acquisition by RBI, the culture may also reflect influences from a larger global parent company, emphasizing efficiency and growth.
The Jacksonville headquarters is significant as it represents the heart of the brand, originating from its founding city. It drives the company's strategic direction, supports its extensive franchise network, and houses the operational base for the Firehouse Subs Public Safety Foundation.
Firehouse Subs has a strong presence primarily in the United States, with expansion into Canada and Puerto Rico. Globally, the company's functions include restaurant operations, international franchise development and support, adapting marketing strategies for different markets, and managing supply chains. As a brand under Restaurant Brands International (RBI), Firehouse Subs leverages RBI's global infrastructure and expertise for international growth and operational support.
12735 Gran Bay Parkway West, Suite 150
Jacksonville
Florida
USA
Address: N/A
Focus is on supporting individual franchise operations, regional marketing, and ensuring brand consistency across all restaurant locations rather than maintaining separate corporate offices.
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As of April 2025, Firehouse Subs' leadership includes:
Firehouse Subs has been backed by several prominent investors over the years, including:
In the past year, Firehouse Subs has experienced notable leadership transitions, including the appointment of a new President by parent company RBI, a new Chief Operating Officer, and the departure of its long-serving CEO and Chief Development Officer. These changes reflect the brand's integration and strategic direction under RBI.
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Firehouse Subs corporate email addresses commonly use the @firehousesubs.com domain. The most prevalent format appears to be the first initial followed by the last name.
[first_initial][last]@firehousesubs.com
Format
jdoe@firehousesubs.com
Example
80%
Success rate
Nation's Restaurant News • May 1, 2024
Firehouse Subs reported a significant system-wide sales growth of 14.9% in the first quarter of 2024. This performance contributed to Restaurant Brands International's overall positive results, highlighting the brand's continued momentum and successful integration under RBI....more
QSR Magazine • March 13, 2024
Firehouse Subs has selected Orion Worldwide, part of IPG Mediabrands, as its new U.S. media agency of record. This partnership aims to enhance the brand's media strategies and consumer reach as it continues its growth trajectory....more
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