highperformr logo

Firehouse Subs's Overview

Total employees7735
HeadquartersJacksonville
Founded1994

Firehouse Subs is an American-based, fast-casual restaurant chain founded in 1994 in Jacksonville, Florida, by former firefighter brothers Chris Sorensen and Robin Sorensen. The company specializes in hot subs and is renowned for its commitment to public safety through the Firehouse Subs Public Safety Foundation. With hundreds of locations across the U.S., Canada, and Puerto Rico, Firehouse Subs offers a unique dining experience with a firefighter-themed decor. In December 2021, Firehouse Subs was acquired by Restaurant Brands International (RBI), joining a portfolio of other prominent quick-service restaurant brands like Burger King, Tim Hortons, and Popeyes.

Where is Firehouse Subs's Headquarters?

HQ Function

Serves as the central hub for corporate operations, franchise support, marketing strategies, product development, training, and administrative functions for the Firehouse Subs brand.

Notable Features:

Modern office facilities designed to support a collaborative work environment for its corporate team. The decor likely incorporates elements of the brand's firefighter heritage.

Work Culture:

A mission-driven culture focused on hearty and flavorful food, heartfelt service, and a strong commitment to public safety and community involvement, particularly supporting first responders. Since the acquisition by RBI, the culture may also reflect influences from a larger global parent company, emphasizing efficiency and growth.

HQ Significance:

The Jacksonville headquarters is significant as it represents the heart of the brand, originating from its founding city. It drives the company's strategic direction, supports its extensive franchise network, and houses the operational base for the Firehouse Subs Public Safety Foundation.

Values Reflected in HQ: The headquarters operations aim to reflect the company's core values: commitment to quality food, public safety, community support, franchisee success, and maintaining the unique firefighter-inspired brand identity.

Location:

Firehouse Subs has a strong presence primarily in the United States, with expansion into Canada and Puerto Rico. Globally, the company's functions include restaurant operations, international franchise development and support, adapting marketing strategies for different markets, and managing supply chains. As a brand under Restaurant Brands International (RBI), Firehouse Subs leverages RBI's global infrastructure and expertise for international growth and operational support.

Street Address:

12735 Gran Bay Parkway West, Suite 150

City:

Jacksonville

State/Province:

Florida

Country:

USA

Firehouse Subs's Global Presence

N/A - Primarily franchise locations

Address: N/A

Focus is on supporting individual franchise operations, regional marketing, and ensuring brand consistency across all restaurant locations rather than maintaining separate corporate offices.

Buying Intent Signals for Firehouse Subs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Firehouse Subs

As of April 2025, Firehouse Subs' leadership includes:

Mike Hancock - President, Firehouse Subs (Restaurant Brands International)
Stephen Askew - Chief Operating Officer, Firehouse Subs
Kristen Majdanics - Chief Marketing Officer, Firehouse Subs

Investors of Firehouse Subs

Firehouse Subs has been backed by several prominent investors over the years, including:

Restaurant Brands International (RBI)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

In the past year, Firehouse Subs has experienced notable leadership transitions, including the appointment of a new President by parent company RBI, a new Chief Operating Officer, and the departure of its long-serving CEO and Chief Development Officer. These changes reflect the brand's integration and strategic direction under RBI.

Departures

Don Fox, Don Fox retired as CEO of Firehouse Subs after 13 years of leadership.
John Zimmermann, John Zimmermann departed from his role as Chief Development Officer.

New Appointments:

Mike Hancock, Mike Hancock appointed President of Firehouse Subs, transitioning from his role as COO at RBI.
Stephen Askew, Stephen Askew appointed as Chief Operating Officer for Firehouse Subs.

Technology (Tech Stack) used by Firehouse Subs

Discover the tools Firehouse Subs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Firehouse Subs Email Formats and Examples

Firehouse Subs corporate email addresses commonly use the @firehousesubs.com domain. The most prevalent format appears to be the first initial followed by the last name.

[first_initial][last]@firehousesubs.com

Format

jdoe@firehousesubs.com

Example

80%

Success rate

News and media

Nation's Restaurant NewsMay 1, 2024

Firehouse Subs Sales Surge in Q1 as Parent Company RBI Reports Strong Growth

Firehouse Subs reported a significant system-wide sales growth of 14.9% in the first quarter of 2024. This performance contributed to Restaurant Brands International's overall positive results, highlighting the brand's continued momentum and successful integration under RBI....more

QSR MagazineMarch 13, 2024

Firehouse Subs Appoints Orion Worldwide as New Media Agency of Record

Firehouse Subs has selected Orion Worldwide, part of IPG Mediabrands, as its new U.S. media agency of record. This partnership aims to enhance the brand's media strategies and consumer reach as it continues its growth trajectory....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Firehouse Subs, are just a search away.