What Does Fired Earth Do?

Total employees169
HeadquartersAdderbury, Banbury
Founded1983

Fired Earth is a distinguished UK-based retailer celebrated for its high-quality, artisan-inspired interior products. Established in 1983, the company specializes in luxury tiles, premium paints, elegant wallpapers, sophisticated bathrooms, and bespoke kitchens. Fired Earth appeals to homeowners, interior designers, and architects seeking unique, durable, and beautifully crafted solutions to enhance living spaces. The brand is known for its commitment to quality materials, traditional craftsmanship, and timeless design aesthetics, often drawing inspiration from historical and global influences.

Where Is Fired Earth's Headquarters?

HQ Function

The headquarters at Twyford Mill serves as the central hub for Fired Earth's operations, including product design and development, marketing strategy, national sales coordination, customer service, and administrative functions.

Notable Features:

Twyford Mill is a beautifully preserved historic watermill, providing a unique and inspiring work environment. The site often includes an extensive showroom and an outlet store, allowing a direct brand experience for visitors.

Work Culture:

The work culture at Fired Earth's headquarters is likely creative, collaborative, and design-driven, with a strong emphasis on product quality, craftsmanship, and customer satisfaction. Employees often share a passion for interior design and heritage.

HQ Significance:

The Adderbury headquarters is significant as it embodies the brand's heritage and commitment to quality. It acts as the nerve center for the company and a flagship representation of the Fired Earth identity.

Values Reflected in HQ: The headquarters' location in a historic mill reflects Fired Earth's core values of authenticity, enduring quality, respect for craftsmanship, and an appreciation for heritage and timeless design.

Location:

Fired Earth's primary operational and retail showroom presence is concentrated within the United Kingdom. While they have a strong UK footprint, their products are recognized and sought after internationally, with capabilities for export. As a brand under the Middleby Corporation's Residential Kitchen Equipment Group, Fired Earth benefits from the wider global reach and resources of its parent company, although its direct consumer-facing showrooms are UK-focused.

Street Address:

Twyford Mill, Oxford Road

City:

Adderbury, Banbury

State/Province:

Oxfordshire

Country:

United Kingdom

Where Else Does Fired Earth Operate Around the World?

London, England, United Kingdom

Address: 37-41 Mortimer Street, London, W1T 3JH

To cater to the discerning London market, present new collections, and provide a premium brand experience in a globally influential design city.

Wilmslow, Cheshire, United Kingdom

Address: 34 Water Lane, Wilmslow, Cheshire, SK9 5AP

To serve customers in the North West of England, providing a local touchpoint for the brand and its comprehensive range of luxury interior products.

Edinburgh, Scotland, United Kingdom

Address: 109-111 St Stephen Street, Stockbridge, Edinburgh, EH3 5AB

To cater to the Scottish market, providing access to Fired Earth's luxury interior products and design expertise in Scotland's capital.

Buying Intent Signals for Fired Earth

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fired Earth? Meet the Executive Team

As of April 2025, Fired Earth' leadership includes:

Josie L Paviour - Head of Fired Earth (at Middleby)
Amanda Ransom - Marketing Director
John Lammiman - Sales Director
Colin Roby-Welford - Creative Director

Who's Investing in Fired Earth?

Fired Earth has been backed by several prominent investors over the years, including:

Middleby Corporation (Parent Company)

What Leadership Changes Has Fired Earth Seen Recently?

Hire0
Exits0

Specific high-level executive appointments or departures solely for the Fired Earth brand are not frequently publicized, as leadership changes may occur within the broader structure of its parent company, Middleby Corporation. No major Fired Earth-specific executive changes have been prominently announced in the last 12 months.

What Technology (Tech Stack) Is Used byFired Earth?

Discover the tools Fired Earth uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fired Earth Email Formats and Examples

Fired Earth likely utilizes standard professional email formats common in UK businesses. The most probable patterns include a combination of the employee's first name and last name, or first initial and last name, followed by '@firedearth.com'.

[first_initial][last_name]@firedearth.com (e.g., jsmith@firedearth.com) or [first_name].[last_name]@firedearth.com (e.g., jane.doe@firedearth.com)

Format

jsmith@firedearth.com

Example

75%

Success rate

What's the Latest News About Fired Earth?

Fired Earth JournalMarch 1, 2024

Fired Earth Introduces Nine New Paint Colours for Spring 2024

Fired Earth has expanded its popular paint palette with the launch of nine new colours. These additions are inspired by the nuances of the changing seasons and are designed to bring fresh, contemporary, and sophisticated tones into homes....more

DesigneratiSeptember 20, 2023

Fired Earth Unveils New Bert & May Collection

Fired Earth announced a creative collaboration with Bert & May, launching an exclusive collection of tiles. This partnership combines Fired Earth's renowned classic style with Bert & May's distinctive raw, rustic aesthetic, offering unique designs for interiors....more

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