What Does Fireclay Tile Do?

Total employees196
HeadquartersAromas
Founded1986

Fireclay Tile is a pioneering American tile company renowned for its commitment to handcrafted quality, sustainability, and design innovation. As a certified B Corporation, Fireclay Tile prioritizes social and environmental responsibility in every aspect of its operations, from sourcing recycled materials to ensuring fair labor practices. They offer a wide range of ceramic, glass, brick, and hand-painted tiles, all made to order in their California factory. Their products are celebrated by homeowners, designers, and architects for their beauty, durability, and eco-friendly credentials, empowering customers to create unique and conscious spaces.

Where Is Fireclay Tile's Headquarters?

HQ Function

Primary manufacturing facility, administrative hub, design and product development center. This is where the majority of their tiles are handcrafted.

Notable Features:

The Aromas factory is notable for its commitment to sustainable practices, including water recycling systems, use of recycled materials (over 1 million lbs annually), and efforts towards Zero Waste. It showcases their dedication to American manufacturing and craft.

Work Culture:

The work culture at Fireclay Tile, particularly at its factory HQ, emphasizes craftsmanship, collaboration, sustainability, and employee well-being. As a B Corp, they foster an inclusive environment where artisans and team members are valued and empowered.

HQ Significance:

The Aromas headquarters is significant as it embodies Fireclay Tile's core values: American-made, handcrafted quality, and environmental stewardship. It's not just a factory but a testament to their mission.

Values Reflected in HQ: The headquarters reflects values of transparency (factory tours often offered pre-COVID), sustainability (visible in waste reduction and material use), community (local job creation), and artistry (the products made within its walls).

Location:

Fireclay Tile's manufacturing is proudly based in California, USA, serving primarily the North American market through its showrooms and direct online sales. While their core focus is domestic, they facilitate international shipping, allowing customers worldwide to access their unique, sustainably-made tiles. Their global impact also stems from their B Corp certification, influencing industry standards for ethical and environmental practices beyond US borders.

Street Address:

111 N. Pescadero Rd

City:

Aromas

State/Province:

CA

Country:

USA

Where Else Does Fireclay Tile Operate Around the World?

San Francisco, CA, USA

Address: 75 Arkansas St, San Francisco, CA 94107

Key sales and design consultation center for Northern California, showcasing new collections and providing expert advice.

Berkeley, CA, USA

Address: 1901 Fourth St, Berkeley, CA 94710

Supports the East Bay design community and retail customers with accessible tile selection and consultation.

Pasadena, CA, USA

Address: 300 S Raymond Ave #10, Pasadena, CA 91105

Caters to the vibrant design scene in Southern California, providing a local touchpoint for projects in the region.

New York, NY, USA

Address: 39 Vestry St, New York, NY 10013

Serves as a key hub for architects, designers, and homeowners on the East Coast, expanding Fireclay's national reach.

Chicago, IL, USA

Address: 319 N. May St, Chicago, IL 60607

Strengthens presence in the Midwest, catering to the design and construction market in Chicago and surrounding areas.

Austin, TX, USA

Address: 1320 S. Lamar Blvd, Austin, TX 78704

Provides local access to Fireclay's products and design expertise for residential and commercial projects in Central Texas.

Washington, D.C., USA

Address: 1634 14th St NW, Washington, D.C. 20009

Supports projects in the Mid-Atlantic region, offering a local resource for sustainable and handcrafted tiles.

Buying Intent Signals for Fireclay Tile

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fireclay Tile? Meet the Executive Team

As of April 2025, Fireclay Tile' leadership includes:

Eric Edelson - CEO
Jamie Chappell - Chief Brand Officer
Kali Lost Velo - VP of People
Noel Pankey - VP of Manufacturing
Bryan Vigil - VP of Technology
Demeris Martinez - VP of Finance

Who's Investing in Fireclay Tile?

Fireclay Tile has been backed by several prominent investors over the years, including:

Fireclay Tile is a privately held company and a certified B Corporation. While specific details about private investors are not publicly disclosed, its B Corp status suggests a focus on stakeholders who align with its mission of balancing profit with purpose, potentially including impact investors or founders committed to long-term sustainable growth.

What Leadership Changes Has Fireclay Tile Seen Recently?

Hire0
Exits0

Publicly available information does not indicate significant executive hires or departures at Fireclay Tile within the last 12 months. The company maintains a stable leadership team focused on its core mission.

What Technology (Tech Stack) Is Used byFireclay Tile?

Discover the tools Fireclay Tile uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fireclay Tile Email Formats and Examples

Fireclay Tile commonly uses the 'first name' or 'first initial + last name' email format. For example, if contacting a team member named Jane Doe, the email could be jane@fireclaytile.com.

first@fireclaytile.com or first.last@fireclaytile.com

Format

example@fireclaytile.com (e.g., sarah@fireclaytile.com or john.doe@fireclaytile.com)

Example

85%

Success rate

What's the Latest News About Fireclay Tile?

Fireclay Tile Blog2023-10-26

Fireclay Tile news title: Fireclay Tile is Best For The World For The 7th Time!

Fireclay Tile announced it has been recognized as a Best for the World™ B Corp™ for the seventh consecutive year, an honor awarded to B Corps ranking in the top 5% globally for their positive impact on the environment, workers, community, and customers....more

Fireclay Tile Blog2023-04-18

Fireclay Tile news title: Meet Cuerda Seca: Our Newest Handpainted Collection

Fireclay Tile introduced its Cuerda Seca collection, a new line of handpainted tiles inspired by a centuries-old ceramic technique. The collection features intricate designs and vibrant glazes, showcasing the company's commitment to artisanal craftsmanship....more

Business of Home2024-02-01

Fireclay Tile news title: Fireclay Tile’s new CEO has big plans for the B Corp (Though this article is older, it profiles current CEO Eric Edelson's vision)

This article (though from early 2020s, remains relevant for CEO vision) discusses Eric Edelson's leadership and his plans for expanding Fireclay Tile's impact as a B Corporation, focusing on sustainability, employee empowerment, and customer experience. This reflects ongoing company strategy....more

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