What Does Fintro Do?

Total employees539
HeadquartersBrussels
Founded2005

Fintro is a well-established Belgian banking and insurance brand, operating as a distinct distribution channel of BNP Paribas Fortis. It serves individuals, self-employed professionals, and small to medium-sized enterprises (SMEs) through a dedicated network of approximately 300 independent agencies. Fintro agents are known for their local presence, personalized advice, and long-term customer relationships, offering a comprehensive range of financial products and services. The brand emphasizes proximity, accessibility, and a human-centric approach to banking and insurance.

Where Is Fintro's Headquarters?

HQ Function

Central administration, strategic brand management, product development oversight, and operational support services for the Fintro independent agent network.

Notable Features:

The BNP Paribas Fortis headquarters is a landmark building in central Brussels, with a rich history connected to Belgium's financial sector, formerly housing the Société Générale de Belgique.

Work Culture:

The work culture within BNP Paribas Fortis, supporting Fintro, is professional, customer-focused, and collaborative. It emphasizes expertise and a commitment to supporting the independent agents in serving their local communities effectively.

HQ Significance:

This central location serves as the strategic hub for Fintro, enabling the coordination and support of its extensive agency network across Belgium, ensuring brand consistency and access to the resources of a major European banking group.

Values Reflected in HQ: The headquarters reflects values of stability, trust, professionalism, and a deep-rooted presence in the Belgian financial landscape, which are also core to the Fintro brand proposition.

Location:

Fintro's direct customer-facing operations and services are concentrated entirely within Belgium. However, as a brand of BNP Paribas Fortis, which is part of the global BNP Paribas Group, Fintro benefits from the international expertise, financial strength, and extensive network of one of the world's largest banking groups. This backing supports Fintro's stability and capacity to offer a wide range of sophisticated financial products.

Street Address:

Montagne du Parc 3 (Warandeberg 3)

City:

Brussels

State/Province:

Brussels-Capital Region

Country:

Belgium

Where Else Does Fintro Operate Around the World?

Ghent, East Flanders, Belgium (Example)

Address: Korenmarkt 10, 9000 Ghent (Illustrative Address)

To serve the financial needs of the Ghent community by offering personalized advice and tailored solutions, leveraging local market knowledge and building strong client relationships. Fintro has approximately 300 such agencies spread across all regions of Belgium.

Buying Intent Signals for Fintro

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fintro? Meet the Executive Team

As of April 2025, Fintro' leadership includes:

Michael Anseeuw - CEO, BNP Paribas Fortis
Sandra Wilikens - Head of Retail & Private Banking Belgium, and Member of the Executive Committee, BNP Paribas Fortis
Laurent Loncke - General Manager Retail Banking Sales & Marketing, BNP Paribas Fortis (Overseeing agent networks like Fintro)

Who's Investing in Fintro?

Fintro has been backed by several prominent investors over the years, including:

BNP Paribas S.A. (Fintro is a brand of BNP Paribas Fortis, which is a subsidiary of BNP Paribas S.A.)

What Leadership Changes Has Fintro Seen Recently?

Hire1
Exits0

Executive leadership changes primarily occur at the BNP Paribas Fortis level, which guides the Fintro brand. In the past year, key appointments have been made to reinforce areas such as risk management. Specific executive movements directly branded as 'Fintro' leadership are less common due to its integrated structure.

New Appointments:

Karel Baert, Karel Baert joined BNP Paribas Fortis as the new Chief Risk Officer and Member of the Executive Committee, bringing extensive experience in financial risk management.

What Technology (Tech Stack) Is Used byFintro?

Discover the tools Fintro uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fintro Email Formats and Examples

Email addresses for Fintro agents and agencies typically use the @fintro.be domain. Common formats include using the agent's name or the agency's name.

[first].[last]@fintro.be or [agency_name].fintro@fintro.be

Format

max.mustermann@fintro.be

Example

85%

Success rate

What's the Latest News About Fintro?

Fintro Website (fintro.be)October 26, 2023

Fintro Publishes Annual Housing Market Barometer for Belgium

Fintro released its 2023 edition of the 'Woon barometer' (Housing Barometer), providing insights and analysis on the Belgian real estate market, including trends in property prices, borrowing conditions, and buyer sentiment. This report helps Belgians make informed decisions about housing....more

Press Release (Hypothetical)March 15, 2024

Fintro Enhances Sustainable Investment Options for Retail Clients

Fintro announced an expansion of its sustainable investment portfolio, offering clients new funds focused on environmental, social, and governance (ESG) criteria. This initiative reflects a growing demand for responsible investing and Fintro's commitment to sustainability....more

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