HQ Function

The headquarters serves as the group's registered office and a key administrative, strategic, and operational center, overseeing group-wide management, finance, innovation, and also housing major cake manufacturing.

Notable Features:

The Cardiff site is distinguished by its co-location of core corporate functions and one of the Group's largest bakeries, specializing in cake production. This integration allows for strong alignment between strategy and operations.

Work Culture:

The work culture at the Cardiff headquarters and its associated bakery emphasizes quality, innovation in product development, and operational efficiency. It fosters a collaborative environment geared towards meeting the high standards and fast-paced demands of major retail and foodservice clients.

HQ Significance:

The Cardiff headquarters is highly significant as it embodies the company's long-standing heritage in cake manufacturing (notably Memory Lane Cakes) and acts as the strategic nerve center for the entire Group, driving its market presence in the UK and Europe.

Values Reflected in HQ: The headquarters reflects Finsbury's core values of quality craftsmanship, product innovation, customer focus, and responsible manufacturing. The synergy between administrative and production functions on one site underscores a practical, hands-on approach to business.

Location:

While primarily focused on the UK market, Finsbury Food Group has established a notable international presence, especially within Europe. This includes dedicated manufacturing facilities, such as its specialist gluten-free bakery in Poland, and well-developed distribution networks to serve European retail and foodservice customers. The Group actively exports its diverse product range and collaborates with international partners, supporting functions like international sales, marketing, logistics, and supply chain management to cater to diverse global market demands and consumer preferences.

Street Address:

Maes-y-Coed Road

City:

Cardiff

State/Province:

Wales

Country:

United Kingdom