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Fine Hygienic Holding (FHH) is one of the world's leading wellness groups and manufacturers of hygienic paper products. Founded in 1958, FHH specializes in the production and sale of a wide variety of products including facial tissues (Fine®), baby diapers (Fine Baby®), adult incontinence briefs (Fine Care®), paper towels, toilet paper, and sterilized wet wipes. The company is committed to enhancing consumer well-being through innovative, high-quality, and sustainable hygiene solutions. FHH operates in multiple countries across the Middle East, Africa, Europe, and the USA, driven by a philosophy of 'Kaizen' (continuous improvement) and a deep understanding of consumer needs.
Serves as the central hub for strategic decision-making, corporate governance, R&D leadership, and overall group management for Fine Hygienic Holding's global operations.
Modern office facilities designed to foster collaboration and innovation. May include advanced research and development labs for product testing and development, although specific architectural highlights are not widely publicized.
Emphasizes a culture of excellence, innovation, consumer-centricity, and employee well-being. FHH fosters teamwork and continuous learning (Kaizen) to drive its mission of providing hygienic solutions and improving lives.
The headquarters in Amman is significant as it represents the origins of the company founded by Elia Nuqul and remains a key center for its leadership and strategic operations in the MENA region and for its global expansion.
Fine Hygienic Holding supports a wide range of functions globally, including manufacturing, supply chain and logistics, sales and marketing, research and development, and customer service. The company has a strong presence in the Middle East and North Africa (MENA) region, with core operations in Jordan, UAE, Saudi Arabia, Egypt, and Morocco. It exports its products to over 80 countries worldwide, including markets in Europe, Asia, Africa, and the USA, tailoring its offerings to meet diverse consumer needs and regulatory standards across these varied regions.
Building No. 11, Shmeisani, Abdel Hamid Sharaf Street, P.O. Box 990
Amman
Amman Governorate
Jordan
Address: Jebel Ali Free Zone (JAFZA), P.O. Box 17555, Dubai, United Arab Emirates
Strategic operational base for international expansion, managing business in high-growth global markets, and overseeing export operations.
Address: Industrial Zone, 6th of October City, Giza, Egypt
Key production and supply chain hub for the North African region, ensuring product availability and market penetration.
Address: Phase 4, Jeddah Industrial City, P.O. Box 6334, Jeddah 21442, Saudi Arabia
Primary hub for manufacturing, sales, and distribution within Saudi Arabia, one of FHH's largest markets.
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As of April 2025, Fine Hygienic Holding' leadership includes:
Fine Hygienic Holding has been backed by several prominent investors over the years, including:
Public information sources within the last 12 months (May 2023 - May 2024) do not indicate major C-suite executive hires or departures widely announced for Fine Hygienic Holding. The top leadership team appears consistent. Any internal role changes or lower-level executive movements are not typically disclosed widely.
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Fine Hygienic Holding likely utilizes common corporate email formats. While specific internal patterns can vary, a frequent structure is based on employee names and the company domain 'finehh.com'. For official communication, it's always best to use contact forms on their official website or verify email addresses through direct official channels.
Common formats include [first_initial][last]@[finehh.com] (e.g., jdoe@finehh.com) or [first_name].[last_name]@[finehh.com] (e.g., jane.doe@finehh.com).
Format
jdoe@finehh.com
Example
70%
Success rate
Trade Arabia • March 7, 2024
Fine Hygienic Holding (FHH) celebrated International Women's Day by highlighting its initiatives aimed at empowering women within the organization and in the broader community. The company emphasized its commitment to gender equality and creating inclusive opportunities....more
Zawya • February 20, 2024
Fine Hygienic Holding (FHH) has been officially certified as a Top Employer for 2024 in several Middle Eastern countries, including Saudi Arabia, Egypt, and the UAE. This recognition highlights FHH's commitment to providing excellent working conditions and supporting employee development....more
Zawya • October 18, 2023
Fine Hygienic Holding (FHH) reaffirmed its commitment to community health by launching its annual breast cancer awareness campaign. The initiative focuses on promoting early detection and providing support, aligning with FHH's core value of caring for the well-being of communities....more
PR Newswire • September 26, 2023
Fine Hygienic Holding (FHH) announced that its e-commerce platform, FineStore.com, received three global awards recognizing its innovation, user experience, and market impact. This highlights FHH's successful digital transformation and direct-to-consumer strategy....more
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