What Does FinanceBuzz Do?

Total employees38
HeadquartersSt. Petersburg
Founded2018

FinanceBuzz is a personal finance website dedicated to helping people make smart financial decisions and 'level up their financial life.' It provides practical advice, in-depth reviews, and useful resources on topics like credit cards, banking, insurance, investing, side hustles, and saving money. FinanceBuzz aims to deliver actionable tips and financial wisdom in an accessible and engaging way, often through relatable content and by highlighting real-life financial journeys. FinanceBuzz is a brand owned and operated by Ad Practitioners, LLC.

Where Is FinanceBuzz's Headquarters?

HQ Function

The St. Petersburg headquarters serves as the formal corporate and administrative hub for Ad Practitioners, LLC, the parent company of FinanceBuzz. It handles strategic planning, legal, finance, and core operational oversight, supporting its portfolio of digital media properties.

Notable Features:

Located at 200 Central Avenue, the office is situated in a prominent commercial building in downtown St. Petersburg, likely offering modern office amenities suitable for a dynamic digital media company. Specific internal features are not publicly detailed.

Work Culture:

Ad Practitioners, LLC, the operator of FinanceBuzz, promotes a remote-first work culture characterized by flexibility, autonomy, and a strong emphasis on collaboration through digital tools. The culture values results, continuous learning, and work-life balance for its distributed team.

HQ Significance:

The St. Petersburg office acts as the official corporate anchor for Ad Practitioners, LLC, providing a central point for administrative and legal functions, even as the majority of its workforce operates remotely.

Values Reflected in HQ: The choice of a dynamic city location for its formal HQ (even with a remote-first team) and embracing a fully distributed workforce reflects values of adaptability, trust, employee empowerment, and a modern approach to talent acquisition and operational efficiency.

Location:

FinanceBuzz's content is primarily tailored for a U.S. audience, focusing on American financial products, services, and regulations. However, the financial literacy principles and general advice it offers can have broader international relevance. Operationally, its parent company, Ad Practitioners, LLC, employs a distributed team with members in various countries, reflecting a global talent acquisition strategy, though its primary market and content focus remains the United States.

Street Address:

200 Central Ave

City:

St. Petersburg

State/Province:

Florida

Country:

USA

Where Else Does FinanceBuzz Operate Around the World?

Distributed (Remote)

Address: Not Applicable (Primarily Remote Workforce)

This remote-first approach enables FinanceBuzz to attract diverse talent globally, fostering flexibility and supporting its digital-native operations without reliance on physical regional offices.

Buying Intent Signals for FinanceBuzz

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FinanceBuzz? Meet the Executive Team

As of April 2025, FinanceBuzz' leadership includes:

Jeff Proctor - Co-Founder & CEO, Ad Practitioners, LLC
Chris Roitman - Co-Founder & COO, Ad Practitioners, LLC
Tracy Odell - General Manager, FinanceBuzz
Stephanie Rosenfield - VP of Content, Ad Practitioners, LLC
Laura Witt - VP of People, Ad Practitioners, LLC
Jason Gelman - VP of Engineering, Ad Practitioners, LLC

Who's Investing in FinanceBuzz?

FinanceBuzz has been backed by several prominent investors over the years, including:

Privately Held / Not Publicly Disclosed

What Leadership Changes Has FinanceBuzz Seen Recently?

Hire0
Exits0

There have been no major public announcements regarding executive new hires or departures at FinanceBuzz or its parent company Ad Practitioners, LLC, in the last 12 months. The leadership team appears to be stable.

What Technology (Tech Stack) Is Used byFinanceBuzz?

Discover the tools FinanceBuzz uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FinanceBuzz Email Formats and Examples

Email formats for FinanceBuzz or its parent company, Ad Practitioners, LLC, likely follow common professional patterns. For direct communication, emails would typically be [first].[last] or [firstinitial][last] @ the respective domain. Ad Practitioners, LLC is known to use the format first.last@adpractitioners.com.

Common patterns: [first].[last]@financebuzz.com or for parent company: [first].[last]@adpractitioners.com

Format

example.contact@financebuzz.com

Example

70%

Success rate

What's the Latest News About FinanceBuzz?

CNN Business (and other major outlets)September 1, 2023

FinanceBuzz Offers Taylor Swift Fan Dream Job to Report on Eras and Renaissance Tours

FinanceBuzz garnered significant media attention for its unique job posting: offering to pay a fan $2,000, plus ticket expenses for both Taylor Swift's Eras Tour and Beyoncé's Renaissance Tour. The chosen candidate would report on the concert experiences, including costs, aligning with FinanceBuzz's focus on smart spending and unique financial insights....more

Yahoo Finance (and other outlets)May 10, 2023

FinanceBuzz Sought 'Fast & Furious' Claims Adjuster to Watch Movie Saga for $1,000

FinanceBuzz launched a creative marketing campaign offering $1,000 to an individual to watch all ten movies in the 'Fast & Furious' franchise. The task was to track and document the car damage depicted in the films, generating brand visibility and engaging content related to financial claims and entertainment....more

FinanceBuzz.comOngoing

FinanceBuzz Regularly Publishes Studies and Surveys on Consumer Finance Trends

FinanceBuzz frequently conducts and publishes original research, surveys, and studies on various personal finance topics, such as tipping culture, generational spending habits, and the impact of inflation. These reports often get cited by other media outlets, contributing to financial literacy and discussion....more

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