What Does Finance Birmingham Do?

Total employees10
HeadquartersBirmingham
Founded2010

Finance Birmingham was established in 2010 to support the growth of businesses in Birmingham and the wider West Midlands region by providing access to finance and investment. It managed a range of funding programmes aimed at SMEs, from startups to established companies. In 2019, Finance Birmingham was acquired by Mercia Asset Management PLC, a national investment group focused on backing regional SMEs. While the Finance Birmingham brand is less prominent, its mission of fostering regional business growth continues within Mercia's framework, particularly through funds previously managed by Finance Birmingham and new Mercia initiatives in the Midlands.

Where Is Finance Birmingham's Headquarters?

HQ Function

Serves as a key regional hub for Mercia Asset Management, continuing Finance Birmingham's legacy of supporting local businesses with investment, fund management, and advisory services in the Midlands.

Notable Features:

Baskerville House is a prominent, historic building offering modern office facilities in a central city location with excellent transport links.

Work Culture:

Collaborative and entrepreneurial, focused on identifying and nurturing high-growth potential businesses within the region. Emphasis on expertise in venture, private equity, and debt finance, reflecting Mercia's broader culture.

HQ Significance:

Represents a continued commitment to the West Midlands economy, acting as a vital access point for SMEs seeking funding and strategic support. Embodies Mercia's strategy of strong regional presence.

Values Reflected in HQ: Professionalism, regional commitment, accessibility for local businesses, and fostering innovation and growth.

Location:

Finance Birmingham's activities were historically focused on Birmingham and the West Midlands. As part of Mercia Asset Management, this regional focus is maintained and enhanced within Mercia's national footprint. Mercia Asset Management has a strong presence across the United Kingdom, with offices in key regional cities including London, Manchester, Leeds, Edinburgh, and Bristol, in addition to its Midlands hub. Mercia is dedicated to supporting businesses across various sectors throughout the UK's regions and does not typically operate internationally, concentrating its efforts on empowering UK regional economies.

Street Address:

Baskerville House, Centenary Square

City:

Birmingham

State/Province:

West Midlands

Country:

United Kingdom

Where Else Does Finance Birmingham Operate Around the World?

London, England, United Kingdom

Address: 7th Floor, 100 Cannon Street, London, EC4N 6EU

National coordination, strategic partnerships, and leveraging London's position as a global financial centre.

Henley-in-Arden, Warwickshire, United Kingdom

Address: Forward House, 17 High Street, Henley-in-Arden, B95 5AA

Central operations and support for Mercia's nationwide investment activities.

Manchester, England, United Kingdom

Address: Gainsborough House, 109 Portland Street, Manchester, M1 6DN

Driving investment and growth in the North West, leveraging local networks and expertise.

Edinburgh, Scotland, United Kingdom

Address: 2nd Floor, Capital Building, 12-13 St Andrew Square, Edinburgh, EH2 2AF

Expanding Mercia's reach and supporting Scottish SMEs.

Leeds, West Yorkshire, United Kingdom

Address: Platform, New Station Street, Leeds, LS1 4JB

Driving economic growth and innovation in the Yorkshire region.

Buying Intent Signals for Finance Birmingham

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Finance Birmingham? Meet the Executive Team

As of April 2025, Finance Birmingham' leadership includes:

Dr. Mark Payton - Chief Executive Officer, Mercia Asset Management PLC
Martin Glanfield - Chief Financial Officer, Mercia Asset Management PLC
Julian Dennard - Managing Director - Mercia Midlands Mid-Market Private Equity (formerly Investment Director at Finance Birmingham)
Sandy Reid - Investment Director, Mercia Asset Management (formerly at Finance Birmingham)
Ian Wilson - Fund Principal - West Midlands (MEIF), Mercia Asset Management

Who's Investing in Finance Birmingham?

Finance Birmingham has been backed by several prominent investors over the years, including:

Birmingham City Council (Historically)
Greater Birmingham & Solihull Local Enterprise Partnership (GBSLEP - Historically)
Midlands Engine Investment Fund (MEIF - managed by Mercia)
British Business Bank (overseeing MEIF and other initiatives)
European Regional Development Fund (ERDF - Historically)
Various private and institutional investors in Mercia Asset Management PLC

What Leadership Changes Has Finance Birmingham Seen Recently?

Hire0
Exits0

As Finance Birmingham is fully integrated into Mercia Asset Management, specific executive changes branded as 'Finance Birmingham' are not announced. Significant leadership changes occur at the Mercia Asset Management group level or within its regional investment teams. For the purpose of this report, specific 'Finance Birmingham' branded executive moves are nil.

Departures

N/A, No specific executive departures publicly announced for the former Finance Birmingham entity or directly impacting its core legacy team within Mercia in the last 12 months.

New Appointments:

N/A, No specific new executive appointments publicly announced for the former Finance Birmingham entity or directly impacting its core legacy team within Mercia in the last 12 months. Mercia Asset Management may have made appointments at a group or broader regional level.

What Technology (Tech Stack) Is Used byFinance Birmingham?

Discover the tools Finance Birmingham uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Finance Birmingham Email Formats and Examples

Finance Birmingham is now part of Mercia Asset Management. Emails for personnel typically follow Mercia's standard corporate email format.

first.last@mercia.co.uk

Format

john.smith@mercia.co.uk

Example

90%

Success rate

What's the Latest News About Finance Birmingham?

The Business DeskMay 23, 2024

Mercia’s profits rise as it backs more Midlands firms

Mercia Asset Management reported increased profits and highlighted its continued investment in Midlands-based businesses, building on the legacy and networks established by entities like Finance Birmingham. The group emphasized its commitment to regional economies....more

Insider Media LimitedMarch 7, 2024

Mercia completes £750k e-bike deal (related to Midlands)

Mercia Asset Management announced a £750,000 investment into Coventry-based e-bike business, Eskuta, through the Midlands Engine Investment Fund. This demonstrates continued activity in the West Midlands region, supporting innovative SMEs....more

Business LiveNovember 2, 2023

Mercia Asset Management makes double West Midlands appointment

Mercia Asset Management strengthened its West Midlands team with two new appointments: Adam Plaskett as investment director and ThomasPERATURE Addyman as investment manager. These hires bolster Mercia's capacity to support businesses in the region, an area where Finance Birmingham was historically active....more

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