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Finance Birmingham was established in 2010 to support the growth of businesses in Birmingham and the wider West Midlands region by providing access to finance and investment. It managed a range of funding programmes aimed at SMEs, from startups to established companies. In 2019, Finance Birmingham was acquired by Mercia Asset Management PLC, a national investment group focused on backing regional SMEs. While the Finance Birmingham brand is less prominent, its mission of fostering regional business growth continues within Mercia's framework, particularly through funds previously managed by Finance Birmingham and new Mercia initiatives in the Midlands.
Serves as a key regional hub for Mercia Asset Management, continuing Finance Birmingham's legacy of supporting local businesses with investment, fund management, and advisory services in the Midlands.
Baskerville House is a prominent, historic building offering modern office facilities in a central city location with excellent transport links.
Collaborative and entrepreneurial, focused on identifying and nurturing high-growth potential businesses within the region. Emphasis on expertise in venture, private equity, and debt finance, reflecting Mercia's broader culture.
Represents a continued commitment to the West Midlands economy, acting as a vital access point for SMEs seeking funding and strategic support. Embodies Mercia's strategy of strong regional presence.
Finance Birmingham's activities were historically focused on Birmingham and the West Midlands. As part of Mercia Asset Management, this regional focus is maintained and enhanced within Mercia's national footprint. Mercia Asset Management has a strong presence across the United Kingdom, with offices in key regional cities including London, Manchester, Leeds, Edinburgh, and Bristol, in addition to its Midlands hub. Mercia is dedicated to supporting businesses across various sectors throughout the UK's regions and does not typically operate internationally, concentrating its efforts on empowering UK regional economies.
Baskerville House, Centenary Square
Birmingham
West Midlands
United Kingdom
Address: 7th Floor, 100 Cannon Street, London, EC4N 6EU
National coordination, strategic partnerships, and leveraging London's position as a global financial centre.
Address: Forward House, 17 High Street, Henley-in-Arden, B95 5AA
Central operations and support for Mercia's nationwide investment activities.
Address: Gainsborough House, 109 Portland Street, Manchester, M1 6DN
Driving investment and growth in the North West, leveraging local networks and expertise.
Address: 2nd Floor, Capital Building, 12-13 St Andrew Square, Edinburgh, EH2 2AF
Expanding Mercia's reach and supporting Scottish SMEs.
Address: Platform, New Station Street, Leeds, LS1 4JB
Driving economic growth and innovation in the Yorkshire region.
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As of April 2025, Finance Birmingham' leadership includes:
Finance Birmingham has been backed by several prominent investors over the years, including:
As Finance Birmingham is fully integrated into Mercia Asset Management, specific executive changes branded as 'Finance Birmingham' are not announced. Significant leadership changes occur at the Mercia Asset Management group level or within its regional investment teams. For the purpose of this report, specific 'Finance Birmingham' branded executive moves are nil.
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Finance Birmingham is now part of Mercia Asset Management. Emails for personnel typically follow Mercia's standard corporate email format.
first.last@mercia.co.uk
Format
john.smith@mercia.co.uk
Example
90%
Success rate
The Business Desk • May 23, 2024
Mercia Asset Management reported increased profits and highlighted its continued investment in Midlands-based businesses, building on the legacy and networks established by entities like Finance Birmingham. The group emphasized its commitment to regional economies....more
Insider Media Limited • March 7, 2024
Mercia Asset Management announced a £750,000 investment into Coventry-based e-bike business, Eskuta, through the Midlands Engine Investment Fund. This demonstrates continued activity in the West Midlands region, supporting innovative SMEs....more
Business Live • November 2, 2023
Mercia Asset Management strengthened its West Midlands team with two new appointments: Adam Plaskett as investment director and ThomasPERATURE Addyman as investment manager. These hires bolster Mercia's capacity to support businesses in the region, an area where Finance Birmingham was historically active....more
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