What Does FIIT Do?

Total employees84
HeadquartersLondon
Founded2017

Fiit.tv is a leading digital fitness platform that provides users with on-demand access to a vast library of workout classes led by world-class trainers. Offering a diverse range of disciplines such as strength training, cardio, HIIT, yoga, Pilates, and treadmill workouts, Fiit aims to make high-quality fitness instruction accessible anytime, anywhere, whether at home or in the gym. The platform focuses on interactive experiences, performance tracking, and community building to keep users motivated and engaged on their fitness journey.

Where Is FIIT's Headquarters?

HQ Function

Serves as the central hub for Fiit.tv's global operations, including product development, engineering, content creation and production (including filming studios), marketing, sales, and administrative functions.

Notable Features:

Located in White City Place, a modern campus known for housing media, tech, and creative businesses. The office likely includes state-of-the-art fitness studios for producing its workout content and facilities promoting employee wellness.

Work Culture:

Fiit.tv fosters a dynamic, innovative, and fast-paced work culture, typical of a tech scale-up in the fitness industry. It emphasizes collaboration, a passion for health and wellness, and a mission-driven approach to making fitness accessible and engaging for everyone.

HQ Significance:

The headquarters is the nerve center for Fiit.tv, where strategic decisions are made, the digital platform is developed and enhanced, and the high-quality fitness content, core to its offering, is created and produced.

Values Reflected in HQ: The headquarters' location and design likely reflect Fiit.tv's values of innovation in fitness technology, commitment to high-quality content, fostering a community, and promoting an active and healthy lifestyle.

Location:

Fiit.tv operates as a global digital fitness platform, accessible to users in numerous countries via its app on iOS, Android, and other compatible smart TV and streaming devices. While its core operations, content production, and development are centralized in London, its service, marketing, and community reach an international audience. The platform supports users worldwide by offering a diverse range of workout content that can be performed anywhere, anytime, often localized or made relevant for different markets through content choices and partnerships.

Street Address:

Unit 4, First Floor, The West Works, White City Place, 195 Wood Lane

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does FIIT Operate Around the World?

N/A

Address: N/A

Global operations are managed from the London HQ, with the digital platform accessible worldwide.

Buying Intent Signals for FIIT

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FIIT? Meet the Executive Team

As of April 2025, FIIT' leadership includes:

Daniel Shellard - Co-founder & CEO
Sammi Adhami - Co-founder & Chief Product & Content Officer
Ian McCaig - Co-founder
Qassim Montgomerie - Chief Marketing Officer

Who's Investing in FIIT?

FIIT has been backed by several prominent investors over the years, including:

JamJar Investments
Connect Ventures
Notion Capital
Exor Seeds
Breega
Seedcamp
Felix Capital

What Leadership Changes Has FIIT Seen Recently?

Hire0
Exits0

Based on publicly available information, no major C-suite executive hires or exits have been widely reported for Fiit.tv in the last 12 months. The leadership team appears relatively stable.

What Technology (Tech Stack) Is Used byFIIT?

Discover the tools FIIT uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FIIT Email Formats and Examples

Fiit.tv likely utilizes common corporate email formats. Based on companies of similar size and industry, primary formats could include first name or first initial combined with last name.

A common pattern is first@fiit.tv (e.g., jane@fiit.tv) or first.last@fiit.tv (e.g., jane.doe@fiit.tv).

Format

daniel@fiit.tv

Example

85%

Success rate

What's the Latest News About FIIT?

Welltodo GlobalJune 1, 2023

Fiit.tv Expands Hybrid Fitness Offering With Hussle Partnership

Fiit.tv announced a partnership with Hussle, a UK-based gym marketplace, to offer its digital fitness memberships in conjunction with Hussle's multi-gym access passes. This collaboration aims to provide users with a comprehensive hybrid fitness solution, blending at-home digital workouts with in-person gym experiences....more

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