Figure Eight, originally founded as Dolores Labs in 2007 and later known as CrowdFlower, was a pioneering human-in-the-loop machine learning and AI training data platform. It specialized in providing high-quality annotated data for training machine learning models across various applications like computer vision, natural language processing, and search relevance. The platform combined human intelligence from a global crowd with machine learning tools to create, label, and enrich datasets at scale. In March 2019, Figure Eight was acquired by Appen, a global leader in AI training data, further enhancing Appen's capabilities in the rapidly growing AI market. Figure Eight's technology and expertise continue to contribute to AI development under the Appen umbrella.
Served as the central hub for Figure Eight's operations, including product development, engineering, sales, marketing, and executive leadership, driving innovation in AI training data solutions prior to its acquisition by Appen.
Likely a modern, open-plan office space typical of San Francisco tech companies, designed to foster collaboration and rapid innovation. Located in a vibrant tech district.
Characterized by a fast-paced, innovative, and results-driven environment. Employees were passionate about AI and machine learning, contributing to a culture of learning and problem-solving.
The San Francisco headquarters was pivotal in establishing Figure Eight (formerly CrowdFlower) as a key player in the nascent AI training data market, benefiting from the Bay Area's rich talent pool and venture capital ecosystem.
Figure Eight operated a globally accessible platform, enabling organizations worldwide to access data annotation services and leverage a distributed workforce for their AI projects. While its corporate headquarters and primary operations were in San Francisco, its services and client base were international. Post-acquisition, its capabilities have been integrated into Appen's extensive global operational footprint, supporting AI initiatives across numerous countries and languages.
589 Howard Street
San Francisco
CA
USA
Address: N/A
Focus was on a centralized model for core functions.
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As of April 2025, Figure Eight' leadership includes:
Figure Eight has been backed by several prominent investors over the years, including:
Figure Eight was acquired by Appen in March 2019. Consequently, there have been no independent executive hires or exits for Figure Eight as a standalone company in the last 12 months. Leadership roles were integrated or transitioned as part of Appen's acquisition and organizational structure.
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Prior to its acquisition by Appen in 2019, Figure Eight (formerly CrowdFlower) likely utilized common corporate email structures. For example, formats such as [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com] were probable. Post-acquisition, communications and official email addresses would be managed under Appen's corporate email system.
figure-eight.com used formats like [first_initial][last]@figure-eight.com
Format
jdoe@figure-eight.com
Example
80%
Success rate
Appen Official Website (News) • March 11, 2019
Appen Limited (ASX:APX) today announced that it has signed a definitive agreement to acquire Figure Eight Inc., a best-in-class machine learning software platform that uses human annotation to train, test and tune AI models. The acquisition combines Figure Eight’s leading SaaS platform with Appen’s global crowd of over 1 million skilled contractors to create a unique, end-to-end training data offering....more
PRNewswire / Figure Eight • April 25, 2018
CrowdFlower today announced it has rebranded to Figure Eight and launched its human-in-the-loop AI platform to help companies solve real-world business problems with AI. The platform offers quality training data, advanced machine learning models, and robust MLOps workflows to power AI initiatives....more
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