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Figure Eight's Overview

Total employees130
HeadquartersSan Francisco
Founded2007

Figure Eight, originally founded as Dolores Labs in 2007 and later known as CrowdFlower, was a pioneering human-in-the-loop machine learning and AI training data platform. It specialized in providing high-quality annotated data for training machine learning models across various applications like computer vision, natural language processing, and search relevance. The platform combined human intelligence from a global crowd with machine learning tools to create, label, and enrich datasets at scale. In March 2019, Figure Eight was acquired by Appen, a global leader in AI training data, further enhancing Appen's capabilities in the rapidly growing AI market. Figure Eight's technology and expertise continue to contribute to AI development under the Appen umbrella.

Where is Figure Eight's Headquarters?

HQ Function

Served as the central hub for Figure Eight's operations, including product development, engineering, sales, marketing, and executive leadership, driving innovation in AI training data solutions prior to its acquisition by Appen.

Notable Features:

Likely a modern, open-plan office space typical of San Francisco tech companies, designed to foster collaboration and rapid innovation. Located in a vibrant tech district.

Work Culture:

Characterized by a fast-paced, innovative, and results-driven environment. Employees were passionate about AI and machine learning, contributing to a culture of learning and problem-solving.

HQ Significance:

The San Francisco headquarters was pivotal in establishing Figure Eight (formerly CrowdFlower) as a key player in the nascent AI training data market, benefiting from the Bay Area's rich talent pool and venture capital ecosystem.

Values Reflected in HQ: The HQ environment likely reflected values of innovation, quality in data, technological advancement, and a strong focus on customer success in the AI domain.

Location:

Figure Eight operated a globally accessible platform, enabling organizations worldwide to access data annotation services and leverage a distributed workforce for their AI projects. While its corporate headquarters and primary operations were in San Francisco, its services and client base were international. Post-acquisition, its capabilities have been integrated into Appen's extensive global operational footprint, supporting AI initiatives across numerous countries and languages.

Street Address:

589 Howard Street

City:

San Francisco

State/Province:

CA

Country:

USA

Figure Eight's Global Presence

N/A - Primarily Centralized Operations

Address: N/A

Focus was on a centralized model for core functions.

Buying Intent Signals for Figure Eight

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Figure Eight

As of April 2025, Figure Eight' leadership includes:

Vasco Pedro - CEO (at time of Figure Eight branding/acquisition by Appen)
Robert Munro - VP of Machine Learning
Alyssa Simpson Rochwerger - VP of Product
Lukas Biewald - Founder (Dolores Labs/CrowdFlower) and former CEO of CrowdFlower

Investors of Figure Eight

Figure Eight has been backed by several prominent investors over the years, including:

Trinity Ventures
Canvas Ventures
Bessemer Venture Partners
Microsoft Ventures (M12)
Salesforce Ventures
Sutter Hill Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Figure Eight was acquired by Appen in March 2019. Consequently, there have been no independent executive hires or exits for Figure Eight as a standalone company in the last 12 months. Leadership roles were integrated or transitioned as part of Appen's acquisition and organizational structure.

Technology (Tech Stack) used by Figure Eight

Discover the tools Figure Eight uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Figure Eight Email Formats and Examples

Prior to its acquisition by Appen in 2019, Figure Eight (formerly CrowdFlower) likely utilized common corporate email structures. For example, formats such as [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com] were probable. Post-acquisition, communications and official email addresses would be managed under Appen's corporate email system.

figure-eight.com used formats like [first_initial][last]@figure-eight.com

Format

jdoe@figure-eight.com

Example

80%

Success rate

News and media

Appen Official Website (News)March 11, 2019

Appen Announces Agreement to Acquire Figure Eight

Appen Limited (ASX:APX) today announced that it has signed a definitive agreement to acquire Figure Eight Inc., a best-in-class machine learning software platform that uses human annotation to train, test and tune AI models. The acquisition combines Figure Eight’s leading SaaS platform with Appen’s global crowd of over 1 million skilled contractors to create a unique, end-to-end training data offering....more

PRNewswire / Figure EightApril 25, 2018

CrowdFlower Rebrands as Figure Eight, Launches Human-in-the-Loop AI Platform

CrowdFlower today announced it has rebranded to Figure Eight and launched its human-in-the-loop AI platform to help companies solve real-world business problems with AI. The platform offers quality training data, advanced machine learning models, and robust MLOps workflows to power AI initiatives....more

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