HQ Function

This facility served as the primary hub for e-commerce operations, merchandising, buying, marketing, customer service, and administrative functions for the online retail business.

Notable Features:

Located within a redeveloped business park with a history related to aviation (de Havilland aircraft factory), The Old Aeroworks offered modern office space in a campus-style environment. Figleaves occupied units within this larger complex.

Work Culture:

Historically, Figleaves fostered a dynamic, fast-paced, and entrepreneurial work culture typical of an e-commerce pioneer. There was a strong emphasis on fashion, product knowledge (especially lingerie fit and sizing), digital innovation, and customer satisfaction.

HQ Significance:

The Hatfield headquarters was instrumental in Figleaves' establishment and growth as a major online destination for lingerie and swimwear, serving as the nerve center for its UK and international operations for many years before its acquisition and eventual integration.

Values Reflected in HQ: The choice of a modern business park location likely reflected values of operational efficiency, professionalism, and a focus on leveraging technology and streamlined processes essential for a successful e-commerce model.

Location:

As an e-commerce first company, Figleaves had a significant global reach, shipping to over 100 countries. While its primary market was the UK, it also had a strong customer base in the USA, Australia, and various European countries. The online platform catered to international customers with features like localized currency display and international shipping options, making its wide range of lingerie and swimwear accessible to a global audience before its closure.

Street Address:

The Old Aeroworks, Hatfield Avenue, Hatfield Business Park

City:

Hatfield

State/Province:

Hertfordshire

Country:

United Kingdom