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FIG is an independent, story-driven ideas agency headquartered in New York City. Founded in 2013 by Mark Figliulo, the agency focuses on combining brand invention and innovation with compelling brand storytelling and advertising. They describe themselves as a 'new model creative agency' driven by a team of passionate storytellers, thinkers, and makers. FIG aims to build brands and move people through powerful narratives and creative solutions for a diverse range of clients.
Serves as the central hub for creative development, strategic planning, client management, and all primary business operations for the agency.
Located in Hudson Square, a neighborhood known for its concentration of media, advertising, and tech companies. The office space is designed to foster creativity and collaboration among its team.
FIG promotes a work culture centered on innovation, storytelling, and collaboration. As an independent agency, it likely cultivates an entrepreneurial spirit, agility, and a close-knit environment focused on producing impactful creative work.
Its New York City location provides strategic advantages, including access to a rich talent pool, proximity to major clients and media partners, and immersion in a leading global center for advertising and culture.
FIG is primarily based in its New York City headquarters. While they may not have other physical international offices, they serve clients with national and potentially international campaigns, developing strategies and creative work that can be adapted for broader markets. Their global reach is achieved through the campaigns they create for diverse clients rather than a widespread network of physical offices.
250 Hudson Street
New York
NY
USA
No additional office locations available.
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As of April 2025, FIG' leadership includes:
FIG has been backed by several prominent investors over the years, including:
No major executive hires or exits have been publicly announced by FIG in the last 12 months based on available information. The leadership team appears relatively stable.
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FIG likely uses common professional email formats. Based on industry standards and available information, the most probable formats include first name or first initial and last name.
{first}@figideas.com (e.g., mark@figideas.com) or {first}.{last}@figideas.com (e.g., judith.carr-rodriguez@figideas.com)
Format
example: mark@figideas.com
Example
90%
Success rate
Ad Age • October 18, 2023
Go RVing, the RV industry's marketing communications campaign, selected FIG as its lead creative agency to help promote the RV lifestyle and its benefits to a wider audience....more
PR Newswire • May 10, 2023
The premium quick-service restaurant chain Zaxby's appointed FIG as its creative agency of record to lead its brand strategy and advertising efforts....more
MediaPost / FIG News • January 25, 2023
Netspend, a leading provider of payments and financial solutions, chose FIG as its creative agency of record to enhance its brand positioning and marketing communications....more
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