What Does FIG Do?

Total employees75
HeadquartersNew York
Founded2013

FIG is an independent, story-driven ideas agency headquartered in New York City. Founded in 2013 by Mark Figliulo, the agency focuses on combining brand invention and innovation with compelling brand storytelling and advertising. They describe themselves as a 'new model creative agency' driven by a team of passionate storytellers, thinkers, and makers. FIG aims to build brands and move people through powerful narratives and creative solutions for a diverse range of clients.

Where Is FIG's Headquarters?

HQ Function

Serves as the central hub for creative development, strategic planning, client management, and all primary business operations for the agency.

Notable Features:

Located in Hudson Square, a neighborhood known for its concentration of media, advertising, and tech companies. The office space is designed to foster creativity and collaboration among its team.

Work Culture:

FIG promotes a work culture centered on innovation, storytelling, and collaboration. As an independent agency, it likely cultivates an entrepreneurial spirit, agility, and a close-knit environment focused on producing impactful creative work.

HQ Significance:

Its New York City location provides strategic advantages, including access to a rich talent pool, proximity to major clients and media partners, and immersion in a leading global center for advertising and culture.

Values Reflected in HQ: The headquarters' location in a dynamic, creative urban center, and its likely focus on collaborative workspaces, reflect FIG's values of innovation, creativity, and connection.

Location:

FIG is primarily based in its New York City headquarters. While they may not have other physical international offices, they serve clients with national and potentially international campaigns, developing strategies and creative work that can be adapted for broader markets. Their global reach is achieved through the campaigns they create for diverse clients rather than a widespread network of physical offices.

Street Address:

250 Hudson Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does FIG Operate Around the World?

No additional office locations available.

Buying Intent Signals for FIG

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FIG? Meet the Executive Team

As of April 2025, FIG' leadership includes:

Mark Figliulo - Founder & Creative Chairman
Judith Carr-Rodriguez - Partner & CEO
Scott Vitrone - Partner & Chief Creative Officer
Robert Valdes - Partner & Head of Production
Caroline Krediet - Partner & Head of Strategy
Kristen Cavallo - Head of FIG Growth

Who's Investing in FIG?

FIG has been backed by several prominent investors over the years, including:

FIG is an independent, privately-held agency.

What Leadership Changes Has FIG Seen Recently?

Hire0
Exits0

No major executive hires or exits have been publicly announced by FIG in the last 12 months based on available information. The leadership team appears relatively stable.

What Technology (Tech Stack) Is Used byFIG?

Discover the tools FIG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FIG Email Formats and Examples

FIG likely uses common professional email formats. Based on industry standards and available information, the most probable formats include first name or first initial and last name.

{first}@figideas.com (e.g., mark@figideas.com) or {first}.{last}@figideas.com (e.g., judith.carr-rodriguez@figideas.com)

Format

example: mark@figideas.com

Example

90%

Success rate

What's the Latest News About FIG?

Ad AgeOctober 18, 2023

FIG news title: Go RVing Taps FIG as Lead Creative Agency

Go RVing, the RV industry's marketing communications campaign, selected FIG as its lead creative agency to help promote the RV lifestyle and its benefits to a wider audience....more

PR NewswireMay 10, 2023

FIG news title: Zaxby's Selects Fig as Creative Agency of Record

The premium quick-service restaurant chain Zaxby's appointed FIG as its creative agency of record to lead its brand strategy and advertising efforts....more

MediaPost / FIG NewsJanuary 25, 2023

FIG news title: Netspend Appoints FIG Its Creative Agency Of Record

Netspend, a leading provider of payments and financial solutions, chose FIG as its creative agency of record to enhance its brand positioning and marketing communications....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including FIG, are just a search away.