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Fidelity Life Association is a life insurance provider dedicated to helping everyday Americans achieve greater financial security and peace of mind. Founded in 1896, the company has a long-standing history of providing affordable and accessible life insurance products, including term life, accidental death benefit, and final expense insurance. Fidelity Life focuses on making the insurance application process straightforward and quick, often leveraging technology like their RAPIDecision® underwriting to offer rapid decisions and policy issuance. They aim to serve the middle market with products designed to meet diverse needs and budgets, and operate as a subsidiary of Vericity, Inc.
The headquarters serves as the primary operational hub for Fidelity Life, encompassing underwriting, policy administration, customer service, claims processing, marketing, IT, and corporate strategy.
The office is located in Presidents Plaza, a modern office complex known for its convenient access to O'Hare International Airport and major transportation routes, offering contemporary amenities.
Fidelity Life promotes a work culture centered on customer satisfaction, innovation in insurance technology (Insurtech), collaboration, and integrity in serving its policyholders.
The Chicago headquarters is vital for its strategic location in a major U.S. city, providing access to a skilled talent pool and proximity to business partners within the insurance and financial sectors.
Fidelity Life Association primarily focuses its operations and services on customers within the United States. It does not maintain a significant international office presence for its insurance brand, as its product offerings are tailored to the U.S. market.
8700 West Bryn Mawr Ave., Suite 900S
Chicago
IL
USA
Address: N/A
The Chicago HQ serves as the national operations center. The Hartford office of the parent company supports broader group functions including technology and marketing for various brands.
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As of April 2025, Fidelity Life' leadership includes:
Fidelity Life has been backed by several prominent investors over the years, including:
As of early 2024, no major C-suite executive hires or departures specifically for Fidelity Life Association or its parent company Vericity's top leadership directly impacting Fidelity Life have been widely publicized in the past 12 months, indicating a period of leadership stability.
Discover the tools Fidelity Life uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fidelity Life Association, as part of Vericity, likely utilizes standard corporate email address formats. A common pattern is combining the first initial with the last name.
[first_initial][last_name]@fidelitylife.com
Format
jdoe@fidelitylife.com
Example
85%
Success rate
Business Wire via Vericity Investor Relations • March 13, 2024
Vericity, Inc. (Nasdaq: VERY), parent company of Fidelity Life Association, announced its financial results for the fourth quarter and full year ended December 31, 2023. The report detailed performance across its insurance and agency segments, with continued focus on its direct-to-consumer platform where Fidelity Life plays a key underwriting role....more
Business Wire • February 26, 2024
Vericity, Inc. (Nasdaq: VERY), the parent company of Fidelity Life Association and Efinancial, LLC, announced that it would release its financial results for the fourth quarter and full year ended December 31, 2023, on March 13, 2024....more
Vericity Investor Relations • November 8, 2023
Vericity, Inc. shared its Q3 2023 financial performance, highlighting aspects of its insurance operations, which include Fidelity Life Association. The company emphasized its ongoing efforts in digital transformation and market reach....more
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