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Fever-Tree
What Does Fever-Tree Do?
Fever-Tree is a globally recognized British producer of premium drink mixers, founded in 2004 by Charles Rolls and Tim Warrillow. The company was established on the premise that if tonic water accounts for three-quarters of a G&T, it should be just as high quality as the spirit. Fever-Tree's range includes tonic waters, ginger ales, sodas, and lemonades, all crafted using the finest naturally sourced ingredients from around the world, with no artificial sweeteners, flavourings, or preservatives. They have successfully disrupted the mixer market by focusing on quality, taste, and provenance, becoming a preferred choice for both consumers and bartenders globally.
Where Is Fever-Tree's Headquarters?
HQ Function
The London headquarters serves as the central command for Fever-Tree's global strategy, brand development, marketing initiatives, financial operations, and international sales and distribution oversight.
Notable Features:
The office is situated in a dynamic commercial area of West London, housed in a modern, refurbished office building that supports a collaborative work environment.
Work Culture:
Fever-Tree fosters an entrepreneurial, dynamic, and passionate work culture. There's a strong emphasis on quality, innovation, and a shared enthusiasm for the premium beverage industry and the brand itself.
HQ Significance:
This location is pivotal for orchestrating Fever-Tree's worldwide operations, managing partnerships, and driving the brand's growth in the competitive premium mixer market. Its London base provides access to international talent and global markets.
Values Reflected in HQ: The headquarters' modern design and strategic London location reflect Fever-Tree's commitment to quality, professionalism, global reach, and its status as a premium, contemporary brand.
Location:
Fever-Tree products are sold in over 80 countries worldwide. The company supports its international presence through a network of regional offices, dedicated sales and marketing teams, and strong partnerships with local distributors. Key global functions include international market development, supply chain management, brand consistency, and tailoring marketing efforts to diverse cultural preferences.
Street Address:
186-188 Shepherds Bush Road
City:
London
State/Province:
Hammersmith
Country:
United Kingdom
Where Else Does Fever-Tree Operate Around the World?
Brooklyn, New York, USA
Address: Fever-Tree USA, 77 N 9th St, Brooklyn, NY 11249
To drive growth and expand market share in the significant North American premium mixer market. This involves tailoring strategies to local consumer preferences and strengthening relationships with key on-trade (bars, restaurants) and off-trade (retail) partners.
North Sydney, NSW, Australia
Address: Level 1, 100 Walker Street, North Sydney, NSW 2060
To capitalize on the growing demand for premium mixers in Australia and New Zealand, adapting global strategies to local tastes and market conditions.
Buying Intent Signals for Fever-Tree
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Fever-Tree? Meet the Executive Team
As of April 2025, Fever-Tree' leadership includes:
Who's Investing in Fever-Tree?
Fever-Tree has been backed by several prominent investors over the years, including:
What Leadership Changes Has Fever-Tree Seen Recently?
In the past year, Fever-Tree has seen board-level adjustments with the retirement of one Non-Executive Director and the appointment of two new Non-Executive Directors in May 2023, enhancing the board's expertise and oversight.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byFever-Tree?
Discover the tools Fever-Tree uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fever-Tree Email Formats and Examples
Fever-Tree commonly uses the 'firstname.lastname' email format for its employees. While other formats might exist, this is a widely observed pattern. For example, an employee named Jane Doe would likely have an email address structured similarly to the example provided.
firstname.lastname@fever-tree.com
Format
jane.doe@fever-tree.com
Example
75%
Success rate
What's the Latest News About Fever-Tree?
MarketBeat • May 15, 2024
Fevertree Drinks PLC (FEVR) PT Lowered to GBX 1,200 at JPMorgan Chase & Co.
JPMorgan Chase & Co. adjusted their price target on Fevertree Drinks PLC, indicating an analyst's revised valuation of the company's stock....more
The Independent • March 21, 2024
Fever-Tree co-founder forecasts ‘good year’ as US demand soars
Fever-Tree's co-founder Tim Warrillow expressed optimism for the company's performance, driven by strong demand growth in the United States market, highlighting it as a key area for expansion....more
Reuters • March 21, 2024
Fevertree shares fizz higher on hopes of US rebound
Fever-Tree reported strong revenue growth in the US and expressed confidence in its outlook, leading to a positive market reaction. The company emphasized its strategy to capitalize on the premiumization trend in the US....more
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