What Does Fetch Do?

Total employees1146
HeadquartersMadison
Founded2013

Fetch Rewards is a popular mobile shopping platform that rewards users for scanning their purchase receipts from any store. Users earn points on everyday purchases, which can then be redeemed for gift cards from a wide variety of retailers, restaurants, and entertainment brands. The app aims to simplify the rewards process by eliminating the need to clip coupons or chase specific deals, making it easy for consumers to save money and discover new products. From an end-user perspective, Fetch provides a fun and engaging way to get something back for routine shopping trips, turning ordinary receipts into tangible rewards.

Where Is Fetch's Headquarters?

Fetch officeFetch officeFetch officeFetch office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Madison headquarters serves as the central hub for Fetch Rewards' operations, including executive leadership, product development, engineering, marketing, data analytics, and corporate strategy.

Notable Features:

Located in 'The Spark' building, a modern facility designed to foster collaboration and innovation. It likely features open-plan workspaces, state-of-the-art technology infrastructure, and amenities aimed at employee well-being.

Work Culture:

Fetch Rewards cultivates a dynamic, fast-paced, and collaborative work environment. The culture emphasizes innovation, user-centricity, and a 'work hard, play hard' mentality, often highlighted by employee reviews and company communications. It's known for attracting talent passionate about technology and consumer rewards.

HQ Significance:

The Madison headquarters is significant as it anchors Fetch Rewards in a city known for its strong university talent pool and supportive tech ecosystem. It symbolizes the company's growth from a startup to a major player in the rewards space.

Values Reflected in HQ: The choice of a modern, collaborative space in a redeveloping tech-focused district reflects Fetch's values of innovation, growth, community engagement, and forward-thinking.

Location:

While Fetch Rewards' primary user base and operations are currently focused on the United States market, the app's technology and business model have global applicability. The platform supports users shopping at any retailer, and its digital nature allows for potential international expansion. Functions like software engineering, data science, and platform development are inherently global, though direct consumer-facing operations are US-centric for now.

Street Address:

821 E. Washington Ave.

City:

Madison

State/Province:

WI

Country:

USA

Where Else Does Fetch Operate Around the World?

Chicago, IL, USA

Address: 350 N Orleans St, Chicago, IL 60654 (or similar central tech-friendly location)

Focuses on expanding market reach, developing new product features, and forging strategic partnerships in the Midwest and nationally.

New York, NY, USA

Address: Central Manhattan location, specific address not publicly detailed.

Drives national brand partnerships and advertising sales, tapping into the dense concentration of CPG companies and advertising agencies in the region.

San Francisco Bay Area, CA, USA

Address: Specific address not publicly detailed; likely a location catering to tech talent in the Bay Area.

Drives cutting-edge technology development and platform innovation, keeping Fetch at the forefront of the rewards and consumer tech industry.

Birmingham, AL, USA

Address: 1500 1st Ave N, Birmingham, AL 35203 (Innovation Depot, following Soteria acquisition)

Enhances customer experience through dedicated support teams and contributes to the core technology of receipt processing and data analysis.

Buying Intent Signals for Fetch

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fetch? Meet the Executive Team

As of April 2025, Fetch' leadership includes:

Wes Schroll - Founder & Chief Executive Officer
Jason Effinger - Chief Financial Officer
Ernest Pettie - Chief Technology Officer
Nupur Saggi - Chief Product Officer
Birk Cooper - Chief Marketing Officer
David Sommer - Chief Customer Officer
Amanda Hurlburt - General Counsel

Who's Investing in Fetch?

Fetch has been backed by several prominent investors over the years, including:

SoftBank Vision Fund 2
ICONIQ Growth
DST Global
Greycroft
Headline
NielsenIQ
TelevisaUnivision
Loeb Enterprises
Advantage Capital
Cream City Venture Capital

What Leadership Changes Has Fetch Seen Recently?

Hire2
Exits1

Fetch Rewards has actively strengthened its executive team over the past year, notably with key appointments in technology and legal leadership, reflecting its focus on scaling its platform and operations. These changes support the company's continued growth and innovation in the competitive rewards space.

Departures

Gideon Shmuel, Gideon Shmuel departed from the role of Chief Technology Officer prior to the new CTO appointment.

New Appointments:

Ernest Pettie, Ernest Pettie was appointed as the new Chief Technology Officer.
Amanda Hurlburt, Amanda Hurlburt was appointed as General Counsel.

What Technology (Tech Stack) Is Used byFetch?

Discover the tools Fetch uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fetch Email Formats and Examples

Fetch Rewards commonly uses a 'first.last' email format (e.g., jane.doe@fetch.com) with its current primary domain fetch.com. Other potential formats could include 'first_initial_last' (jdoe@fetch.com) or 'first' (jane@fetch.com), though 'first.last' is generally more prevalent for corporate communication. Previously, with the fetchrewards.com domain, similar patterns were used.

first.last@fetch.com

Format

wes.schroll@fetch.com

Example

75%

Success rate

What's the Latest News About Fetch?

PetFoodIndustry.com / Fetch Press Release • April 16, 2024

Fetch Rewards Launches 'Fetch Pet', a Dedicated Rewards Vertical for Pet Owners

Fetch announced the launch of Fetch Pet, a new feature within its app specifically designed to reward pet owners for purchases of pet food, treats, and supplies. This expansion targets the lucrative pet industry and aims to provide tailored offers for pet parents....more

Marketing Dive / Fetch Blog • March 7, 2024

Fetch Rewards Deepens Partnership with General Mills for Personalized Marketing

Fetch Rewards continues to expand its partnership with CPG giant General Mills, leveraging its platform to offer personalized rewards and gain deeper insights into consumer purchasing behavior. This collaboration helps General Mills drive brand loyalty and measure marketing campaign effectiveness....more

Company Announcements / Brand Updates • Phased throughout 2023, prominent by Q4 2023

Fetch Rewards Evolves Brand, Embraces 'Fetch' and Fetch.com Domain

Fetch Rewards has streamlined its brand identity, increasingly going by 'Fetch' and migrating its primary web presence to the premium domain Fetch.com. This move reflects the company's growth and aims for a simpler, more direct brand recognition....more

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