What Does Felt Bicycles Do?

Total employees39
HeadquartersLake Forest
Founded1992

Felt Bicycles is an American bicycle manufacturer specializing in high-performance road, mountain, triathlon, track, and electric bikes. Known for its commitment to aerodynamic design, advanced materials, and engineering innovation, Felt aims to produce some of the fastest and most efficient bikes in the world for competitive cyclists and enthusiasts alike. The brand has a strong heritage in racing, particularly in triathlon and time trial disciplines, and is now part of Pierer Mobility AG.

Where Is Felt Bicycles's Headquarters?

HQ Function

Serves as a key center for the Felt Bicycles brand, focusing on design, engineering, product development, marketing, and sales operations for the North American market, and contributing to global product strategy.

Notable Features:

Advanced R&D capabilities, prototype development facilities, and proximity to diverse Southern California riding terrains ideal for extensive product testing and validation.

Work Culture:

A dynamic, innovative, and performance-oriented work environment, driven by a collective passion for cycling. Emphasis on engineering excellence, collaborative teamwork, and a strong connection to the cycling community. Employees are often avid cyclists themselves.

HQ Significance:

The Southern California headquarters upholds Felt's American heritage and strong connection to the US cycling scene, acting as a vital center for innovation and brand identity within the broader Pierer Mobility AG group.

Values Reflected in HQ: The headquarters embodies Felt's core values of innovation, precision engineering, aerodynamic efficiency, high performance, and a profound dedication to the sport of cycling.

Location:

Felt Bicycles maintains a significant global presence, with its products available in numerous countries across North America, Europe, Asia, and Oceania through an extensive network of international distributors and authorized dealers. While core design and North American operations are centered in California, its integration into Pierer Mobility AG leverages global manufacturing facilities, a robust supply chain, and worldwide distribution channels to support sales, marketing, and customer service internationally.

Street Address:

20362 Windrow Dr.

City:

Lake Forest

State/Province:

California

Country:

USA

Where Else Does Felt Bicycles Operate Around the World?

Munderfing, Upper Austria, Austria

Address: Pierer E-Bikes GmbH, Gewerbegebiet Nord 10, 5222 Munderfing, Austria

Functions as the central European hub for Pierer Mobility's bicycle brands, enhancing market penetration, distribution logistics, and brand management across Europe, while also coordinating aspects of global bicycle strategy and operations.

Buying Intent Signals for Felt Bicycles

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Felt Bicycles? Meet the Executive Team

As of April 2025, Felt Bicycles' leadership includes:

Adam Micklin - CEO - Felt Bicycles & Niner Bikes North America (PIERER New Mobility North America, Inc.)
Eric Sakalowsky - VP of Product & Marketing - Felt Bicycles
Stefan Pierer - CEO, Pierer Mobility AG (Parent Company)

Who's Investing in Felt Bicycles?

Felt Bicycles has been backed by several prominent investors over the years, including:

Pierer Mobility AG (Parent Company)

What Leadership Changes Has Felt Bicycles Seen Recently?

Hire0
Exits0

Following Felt Bicycles' acquisition by Pierer Mobility AG in late 2021, the brand's executive and operational structure has been integrated into Pierer's New Mobility division. Specific high-profile executive new hires or departures solely for the Felt Bicycles brand in the immediate past 12 months (2023-2024) have not been widely publicized. Current leadership, such as Adam Micklin (CEO, Felt & Niner North America), reflects this established structure post-acquisition. Major leadership transitions occurred closer to the acquisition period.

What Technology (Tech Stack) Is Used byFelt Bicycles?

Discover the tools Felt Bicycles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Felt Bicycles Email Formats and Examples

While Felt Bicycles' exact internal email format structure is not publicly disclosed, companies in the cycling industry often utilize standardized formats. Common patterns typically involve combinations of an employee's first name, last name, or initials connected to the company domain.

[first_initial][last]@feltbicycles.com (e.g., jsmith@feltbicycles.com) or [first].[last]@feltbicycles.com (e.g., john.smith@feltbicycles.com)

Format

asmith@feltbicycles.com

Example

70%

Success rate

What's the Latest News About Felt Bicycles?

Triathlete.comFebruary 21, 2024

Felt Bicycles News: Triathlete.com Reviews the New Felt IA 2.0 Triathlon Bike

Triathlete.com published a detailed review of the Felt IA 2.0, Felt's latest high-performance triathlon bike. The review highlighted its advanced aerodynamic design, integrated storage solutions, and overall performance capabilities, positioning it as a top contender for serious triathletes....more

Bikeradar.comFebruary 13, 2024

Felt Bicycles News: Felt VR endurance road bike reviewed by Bikeradar

Bikeradar.com featured an in-depth review of the Felt VR endurance road bike. The bike was praised for its versatility, comfortable ride quality over long distances, and capable handling, making it a strong option for riders seeking a balance of performance and comfort....more

bicycleretailer.comAugust 2, 2023

Felt Bicycles News: Felt Bicycles Announces New Breed Carbon Gravel Bike Line

Felt Bicycles officially announced the launch of its new Breed Carbon gravel bike lineup. These bikes are engineered with advanced carbon fiber construction and geometry optimized for gravel racing and adventurous off-road riding, expanding Felt's offerings in the growing gravel segment....more

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