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Advantage
What Does Advantage Do?
The Advantage Group International is a global leader in business-to-business engagement measurement and consulting. For over 35 years, they have helped CPG/FMCG companies and retailers improve their performance by providing actionable insights into their commercial relationships. Operating in over 40 countries, The Advantage Group offers proprietary programs like Advantage Report™, which benchmarks supplier performance from the retailer's perspective, fostering stronger partnerships and driving mutual growth.
Where Is Advantage's Headquarters?
HQ Function
Serves as the global command center, overseeing strategic planning, product development, global client management, finance, and corporate governance for its international network.
Notable Features:
Modern office facilities designed to support a collaborative and data-intensive work environment, likely equipped with advanced technology for global communications and analytics.
Work Culture:
The HQ work culture likely fosters collaboration, innovation, client-centricity, and a data-driven approach, reflecting the company's core business of providing actionable insights and improving business relationships.
HQ Significance:
The Toronto headquarters is significant as it anchors The Advantage Group's extensive global network, ensuring consistent service delivery and strategic alignment across its operations in over 40 countries.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect The Advantage Group's core values of partnership, insight, integrity, and a commitment to driving client success.
Location:
The Advantage Group International boasts an extensive global presence, operating in over 40 countries across North America, Latin America, Europe, Asia Pacific, and Africa. This worldwide network enables them to support both multinational corporations and local businesses by delivering their proprietary engagement programs and market-specific insights. Key functions supported globally include client relationship management, data collection and analysis, local market expertise, and the facilitation of collaborative programs between suppliers and retailers to drive mutual business improvement.
Street Address:
250 Ferrand Drive, Suite 1100
City:
Toronto
State/Province:
Ontario
Country:
Canada
Where Else Does Advantage Operate Around the World?
Chicago, IL/USA
Address: 10 S. Riverside Plaza, Suite 875, Chicago, IL 60606, USA
To deliver localized Advantage programs and insights tailored to the specific dynamics of the U.S. retail landscape, supporting clients in strengthening their commercial partnerships.
London, England/United Kingdom
Address: WeWork, 30 Churchill Place, Canary Wharf, London, E14 5RE, United Kingdom
To provide dedicated support and expertise to UK and European clients, helping them navigate regional market complexities and improve business relationships through Advantage's methodologies.
Sydney, NSW/Australia
Address: Level 2, 132-136 Riley Street, Darlinghurst, Sydney, NSW 2010, Australia
To cater to the unique needs of the ANZ market, enabling suppliers and retailers to enhance collaboration and achieve better business outcomes through benchmarked insights.
Buying Intent Signals for Advantage
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Advantage? Meet the Executive Team
As of April 2025, Advantage' leadership includes:
Who's Investing in Advantage?
Advantage has been backed by several prominent investors over the years, including:
What Leadership Changes Has Advantage Seen Recently?
As of early 2024, there have been no major, publicly announced executive new hires or departures at The Advantage Group International within the immediate past 12-month period (approximately May 2023 - May 2024). The company appears to maintain stability within its senior leadership team, focusing on continued global expansion and service delivery.
What Technology (Tech Stack) Is Used byAdvantage?
Discover the tools Advantage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Advantage Email Formats and Examples
The Advantage Group typically uses a consistent email format for its employees. The most common structure appears to be the first name followed by a period, then the last name, all preceding '@advantagegroup.com'.
[first].[last]@advantagegroup.com
Format
jane.doe@advantagegroup.com
Example
75%
Success rate
What's the Latest News About Advantage?
advantagegroup.com • November 1, 2023
The Advantage Group International Celebrates 35 Years of Client Engagement Excellence
The Advantage Group International marked its 35th anniversary, reflecting on its journey of fostering stronger business relationships between suppliers and retailers across more than 40 countries through its industry-leading engagement programs....more
advantagegroup.com • April 4, 2023
The Advantage Group International Acquires The Partnering Group Brazil Assets, Strengthening its Presence in Latin America
The Advantage Group International announced its acquisition of The Partnering Group (TPG) Brazil's assets, a strategic move to bolster its capabilities and market presence in Brazil and the broader Latin American region....more
advantagegroup.com • February 1, 2023
The Advantage Group International Welcomes Richard Heard as Chief Commercial Officer
The Advantage Group International appointed Richard Heard as its new Chief Commercial Officer to drive global commercial strategy, sales, and client relationship efforts, leveraging his extensive experience in the CPG and retail sectors....more
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