What Does Feefo Do?

Total employees148
HeadquartersPetersfield
Founded2010

Feefo is an independent reviews and insights platform that empowers businesses to collect genuine, verified customer feedback. By providing tools for review collection, management, and analysis, Feefo helps companies enhance their online reputation, build consumer trust, understand customer sentiment, and improve products and services. Their platform integrates with various e-commerce and marketing systems, offering solutions for businesses of all sizes to leverage the power of customer voice for growth and operational excellence. Feefo is committed to authenticity and transparency in customer feedback, championing real reviews from real customers.

Where Is Feefo's Headquarters?

HQ Function

Serves as the central hub for Feefo's global operations, including product development, engineering, sales leadership, marketing, finance, and corporate strategy.

Notable Features:

The 'Feefo Barn' offers a unique and characterful office space, distinct from typical corporate buildings. It likely combines rustic charm with modern office amenities designed to foster collaboration and innovation.

Work Culture:

Feefo promotes a dynamic, collaborative, and customer-centric work culture. Employees are encouraged to be proactive, innovative, and contribute to the company's mission of building trust between businesses and consumers. There's an emphasis on teamwork, continuous learning, and maintaining a positive, supportive work environment.

HQ Significance:

The Petersfield headquarters is crucial for overseeing Feefo's international operations and product innovation. Its UK location is strategic for serving European markets and coordinating with its global offices, while its unique setting may contribute to a strong company identity and employee morale.

Values Reflected in HQ: The choice of a unique location like 'Feefo Barn' could reflect values of authenticity, innovation within a grounded setting, and a strong, distinct company culture. The collaborative internal setup mirrors values of teamwork and open communication.

Location:

Feefo supports a global clientele with dedicated offices in the UK (Petersfield), USA (Boston), Australia (Sydney), and Spain (Madrid). These strategic locations enable Feefo to provide localized sales, customer support, and technical services. Its award-winning platform is utilized by thousands of businesses worldwide to gather, manage, and leverage customer feedback, demonstrating a commitment to helping companies across various regions build trust and improve customer experiences effectively.

Street Address:

Feefo Barn, Heath Farm, Heath Road East

City:

Petersfield

State/Province:

Hampshire

Country:

United Kingdom

Where Else Does Feefo Operate Around the World?

Boston, MA, USA

Address: 101 Arch Street, Suite 1950, Boston, MA 02110, USA

To expand Feefo's presence and support its growing client base in North America, providing localized services and market expertise.

Sydney, NSW, Australia

Address: Level 5, 13-15 Bridge Street, Sydney, NSW 2000, Australia

To cater to the specific needs of the APAC market, driving growth and adoption of Feefo's review platform in the region.

Madrid, Spain

Address: Paseo de la Castellana 77, 28046, Madrid, Spain

To strengthen Feefo's footprint in continental Europe, providing tailored solutions and support to a diverse range of businesses.

Buying Intent Signals for Feefo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Feefo? Meet the Executive Team

As of April 2025, Feefo' leadership includes:

Tony Wheble - Chief Executive Officer
Richard Sawney - Chief Financial Officer
Neil Paterson - Chief Product Officer
Matt Eames - Chief Customer Officer
James Winn - Chief Revenue Officer
Kerry Robinson - Chief People Officer

Who's Investing in Feefo?

Feefo has been backed by several prominent investors over the years, including:

Exponent Private Equity
Octopus Group
Hoxton Ventures

What Leadership Changes Has Feefo Seen Recently?

Hire2
Exits0

Feefo has made key strategic appointments to its executive team in the past 12-18 months, notably strengthening its revenue and people operations functions, indicating a focus on growth, market expansion, and talent development. No high-profile executive departures have been publicly announced in the immediate last 12 months.

New Appointments:

James Winn, James Winn appointed as Chief Revenue Officer to spearhead global sales strategy and accelerate revenue growth for Feefo.
Kerry Robinson, Kerry Robinson joined Feefo as Chief People Officer, tasked with leading talent strategy, organizational development, and fostering company culture.

What Technology (Tech Stack) Is Used byFeefo?

Discover the tools Feefo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Feefo Email Formats and Examples

Feefo commonly uses the email format consisting of the first initial followed by the last name (e.g., jdoe@feefo.com). This is a frequent pattern for many technology companies. While other formats like firstname.lastname@feefo.com might exist, [firstinitial][last]@feefo.com is a highly probable primary format.

[firstinitial][last]@feefo.com

Format

jdoe@feefo.com

Example

85%

Success rate

What's the Latest News About Feefo?

AM OnlineMay 24, 2024

Feefo partners with Auto Trader to boost trusted car dealer reviews

Feefo has announced a partnership with Auto Trader to integrate its review collection platform. This collaboration aims to enhance trust and transparency for car buyers by providing access to verified dealer reviews directly on Auto Trader's marketplace, helping consumers make more informed decisions....more

PR NewswireJanuary 17, 2024

Feefo Unveils Sustainability Category for Trusted Service Awards to Recognise Eco-Conscious Brands

Feefo has introduced a new 'Sustainability' category to its annual Trusted Service Awards. This initiative aims to acknowledge and celebrate businesses that demonstrate an exceptional commitment to environmentally friendly practices and sustainable operations, reflecting a growing consumer interest in corporate responsibility....more

Feefo Blog / PressNovember 7, 2023

Feefo Enhances Review Display Widgets for Improved User Experience and Conversion

Feefo announced updates to its review display widgets, designed to offer businesses more customization and improved aesthetics. These enhancements aim to boost user engagement and conversion rates by making it easier for customers to read and interact with reviews on client websites....more

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