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Feature
What Does Feature Do?
Feature Sneaker Boutique, established in 2010, is a premier retail destination for highly sought-after, limited-edition footwear, high-end apparel, and accessories. With a strong emphasis on quality, design, and exclusivity, Feature curates products from top-tier brands like Nike, Adidas, New Balance, Stone Island, and Comme des Garçons, alongside its own private label. They operate multiple brick-and-mortar stores in key US cities and a robust e-commerce platform, catering to fashion-conscious individuals and sneaker enthusiasts globally. Feature is known for its unique in-store experiences, exclusive collaborations, and commitment to street culture.
Where Is Feature's Headquarters?
HQ Function
Serves as a flagship retail store, a hub for brand collaborations, and likely a key operational center for merchandising and marketing efforts.
Notable Features:
Located within the luxurious Wynn Plaza Shops, offering a modern, minimalist aesthetic with high-end fixtures and displays designed to showcase premium products. Often hosts exclusive product launches and events.
Work Culture:
Likely a dynamic, fast-paced retail environment with a strong focus on product knowledge, customer service, and current fashion trends. Emphasis on a passion for sneaker culture and streetwear.
HQ Significance:
The Las Vegas location is a flagship store in a major tourist and luxury shopping destination, enhancing brand visibility and prestige. It solidifies Feature's presence in the high-end retail market.
Values Reflected in HQ: Commitment to quality, exclusivity, contemporary design, and a premium customer experience.
Location:
Feature Sneaker Boutique primarily operates within the United States with its physical retail stores in Nevada, California, and Arizona. However, it maintains a significant global presence through its robust e-commerce platform (feature.com), which ships internationally and makes its curated collections accessible to customers worldwide. Their online marketing and social media engagement also reach a global audience of sneaker and fashion enthusiasts.
Street Address:
3131 S Las Vegas Blvd, Suite 113B (Wynn Plaza Shops)
City:
Las Vegas
State/Province:
Nevada
Country:
USA
Where Else Does Feature Operate Around the World?
Calabasas, California, USA
Address: 4751 Commons Way, Suite H, Calabasas, CA 91302 (The Commons at Calabasas)
Expand brand reach in Southern California, engage with a discerning customer base, and serve as a physical touchpoint for the brand in a major metropolitan area.
Scottsdale, Arizona, USA
Address: 15257 N Scottsdale Rd #125, Scottsdale, AZ 85254 (Scottsdale Quarter)
Establish a brand presence in Arizona, tap into the growing market for streetwear and luxury sneakers in the region, and provide a local shopping destination for enthusiasts.
Las Vegas, Nevada, USA (Spring Mountain)
Address: 3735 Spring Mountain Rd Suite 205, Las Vegas, NV 89102
Original anchor store in Las Vegas, establishing the brand's roots and local following before expanding to more high-profile locations.
Buying Intent Signals for Feature
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Feature? Meet the Executive Team
As of April 2025, Feature' leadership includes:
Who's Investing in Feature?
Feature has been backed by several prominent investors over the years, including:
What Leadership Changes Has Feature Seen Recently?
As a privately held boutique, detailed information on executive team changes is not typically publicized. The founding team likely remains in key leadership roles. No major executive hires or exits have been publicly announced in the last 12 months.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byFeature?
Discover the tools Feature uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Feature Email Formats and Examples
Feature Sneaker Boutique likely uses common email formats for businesses of its size. For customer service inquiries, a general email address is typically provided. For internal communications or specific departments, formats such as [first_name]@[domain] or [first_initial][last_name]@[domain] are common.
For customer service: support@feature.com or contact@feature.com. For individual employees (speculative): [first_name]@feature.com or [first_initial][last_name]@feature.com.
Format
support@feature.com (for customer service), or potentially jdoe@feature.com (for an employee named Jane Doe).
Example
70%
Success rate
What's the Latest News About Feature?
Sneaker Freaker • December 1, 2023
Feature and Saucony Cook Up a Sweet Shadow 6000 ‘Chocolate Chip’
Feature Sneaker Boutique has partnered with Saucony for a new collaboration on the Shadow 6000 model, themed 'Chocolate Chip.' The design is inspired by vintage Las Vegas casinos and the classic chocolate chip cookie, featuring brown and beige tones with pink accents....more
Complex • October 13, 2023
Feature’s adidas Stan Smith Collab Is Inspired by Las Vegas Hotels
Feature Sneaker Boutique is collaborating with adidas Originals on a Stan Smith sneaker. The design draws inspiration from the opulent hotels and casinos of Las Vegas, featuring premium materials and subtle details referencing the city's iconic architecture....more
Hypebeast • August 17, 2023
FEATURE and Vans Vault Channel Sin City Storms With “Thunder” Pack
Las Vegas-based retailer FEATURE has teamed up with Vans Vault for a two-shoe "Thunder" pack, featuring the Old Skool LX and Authentic LX. The design is inspired by the dramatic thunderstorms of Las Vegas, utilizing dark, stormy color palettes and unique material textures....more
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