Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
FBTO (Friese Boeren en Tuinders Onderlinge) is a well-established Dutch insurance company, founded in 1956. It operates as a direct writer, meaning it sells insurance policies directly to consumers without intermediaries. FBTO is a key brand of Achmea, one of the largest financial services providers in the Netherlands. Known for its customer-centric approach, FBTO offers a diverse range of insurance products, including car, home, health, travel, and liability insurance. The company emphasizes flexibility, allowing customers to customize their insurance policies ('verzekering op maat') and manage them online. FBTO aims to make insurance simple, accessible, and transparent, focusing on clear communication and innovative digital services.
Serves as the primary operational hub for FBTO's insurance services, encompassing customer support, policy administration, claims processing, marketing, and product development for the Dutch market.
Modern office facilities strategically located in the city center of Leeuwarden, designed to foster an agile and collaborative work environment. The location reflects FBTO's historical roots in the northern Netherlands.
FBTO promotes an agile, customer-focused, and innovative work environment. Employees are encouraged to be proactive and collaborative, with a strong emphasis on personal development, teamwork, and leveraging data for better customer experiences. As part of Achmea, there's a culture of social responsibility and contributing to a sustainable future.
The Leeuwarden headquarters is central to FBTO's identity and direct-to-consumer model, maintaining its strong regional connection while serving customers nationally. It is the core of their operational efficiency and customer engagement.
FBTO primarily focuses its operations and services on the Dutch market. As a brand of Achmea, it is part of a larger financial services group that has international activities and partnerships in several countries. However, the FBTO brand itself is dedicated to serving customers within the Netherlands, offering a range of insurance products tailored to the local market needs.
Lange Marktstraat 16-22
Leeuwarden
Friesland
Netherlands
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, FBTO' leadership includes:
FBTO has been backed by several prominent investors over the years, including:
No major executive hires or exits specifically for FBTO's top leadership (Directeur level) have been prominently reported in the last 12 months. FBTO's leadership, headed by Directeur Ralph van Dam, appears stable. Any significant changes at the Achmea group level might indirectly affect its brands but are not specific to FBTO's direct executive team.
Discover the tools FBTO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FBTO, as part of Achmea, likely utilizes standardized email formats common within the Achmea group. A prevalent professional email format in such organizations is [firstname].[lastname]@[domain].
[first].[last]@fbto.nl
Format
voorbeeld.naam@fbto.nl
Example
85%
Success rate
Telecompaper / Achmea News • February 15, 2024
A study by Telecompaper has once again recognized FBTO's customer service as the most accessible among Dutch insurers, based on factors like response times and channel availability, reinforcing its commitment to customer support....more
VBDO / Achmea News • November 30, 2023
FBTO, along with fellow Achmea brand Interpolis, received high marks in the VBDO (Dutch Association of Investors for Sustainable Development) benchmark for sustainability among insurance companies, reflecting their efforts in responsible business practices and sustainable investment....more
Achmea News / Gouden Oor • November 16, 2023
FBTO was awarded a 'Gouden Oor Erkenning' (Golden Ear Recognition) for its outstanding customer service and ability to listen to its customers, highlighting its commitment to client satisfaction and continuous improvement in communication....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including FBTO, are just a search away.