What Does FBTO Do?

Total employees180
HeadquartersLeeuwarden
Founded1956

FBTO (Friese Boeren en Tuinders Onderlinge) is a well-established Dutch insurance company, founded in 1956. It operates as a direct writer, meaning it sells insurance policies directly to consumers without intermediaries. FBTO is a key brand of Achmea, one of the largest financial services providers in the Netherlands. Known for its customer-centric approach, FBTO offers a diverse range of insurance products, including car, home, health, travel, and liability insurance. The company emphasizes flexibility, allowing customers to customize their insurance policies ('verzekering op maat') and manage them online. FBTO aims to make insurance simple, accessible, and transparent, focusing on clear communication and innovative digital services.

Where Is FBTO's Headquarters?

HQ Function

Serves as the primary operational hub for FBTO's insurance services, encompassing customer support, policy administration, claims processing, marketing, and product development for the Dutch market.

Notable Features:

Modern office facilities strategically located in the city center of Leeuwarden, designed to foster an agile and collaborative work environment. The location reflects FBTO's historical roots in the northern Netherlands.

Work Culture:

FBTO promotes an agile, customer-focused, and innovative work environment. Employees are encouraged to be proactive and collaborative, with a strong emphasis on personal development, teamwork, and leveraging data for better customer experiences. As part of Achmea, there's a culture of social responsibility and contributing to a sustainable future.

HQ Significance:

The Leeuwarden headquarters is central to FBTO's identity and direct-to-consumer model, maintaining its strong regional connection while serving customers nationally. It is the core of their operational efficiency and customer engagement.

Values Reflected in HQ: The headquarters' operations and design likely reflect FBTO's core values of customer-centricity ('klant centraal'), simplicity, transparency, and innovation, with spaces designed for efficient teamwork and direct communication channels.

Location:

FBTO primarily focuses its operations and services on the Dutch market. As a brand of Achmea, it is part of a larger financial services group that has international activities and partnerships in several countries. However, the FBTO brand itself is dedicated to serving customers within the Netherlands, offering a range of insurance products tailored to the local market needs.

Street Address:

Lange Marktstraat 16-22

City:

Leeuwarden

State/Province:

Friesland

Country:

Netherlands

Where Else Does FBTO Operate Around the World?

No additional office locations available.

Buying Intent Signals for FBTO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FBTO? Meet the Executive Team

As of April 2025, FBTO' leadership includes:

Ralph van Dam - Directeur FBTO (CEO of FBTO)

Who's Investing in FBTO?

FBTO has been backed by several prominent investors over the years, including:

Achmea B.V. (Parent Company)

What Leadership Changes Has FBTO Seen Recently?

Hire0
Exits0

No major executive hires or exits specifically for FBTO's top leadership (Directeur level) have been prominently reported in the last 12 months. FBTO's leadership, headed by Directeur Ralph van Dam, appears stable. Any significant changes at the Achmea group level might indirectly affect its brands but are not specific to FBTO's direct executive team.

What Technology (Tech Stack) Is Used byFBTO?

Discover the tools FBTO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FBTO Email Formats and Examples

FBTO, as part of Achmea, likely utilizes standardized email formats common within the Achmea group. A prevalent professional email format in such organizations is [firstname].[lastname]@[domain].

[first].[last]@fbto.nl

Format

voorbeeld.naam@fbto.nl

Example

85%

Success rate

What's the Latest News About FBTO?

Telecompaper / Achmea NewsFebruary 15, 2024

FBTO Customer Service Again Ranked Most Accessible According to Telecompaper Study

A study by Telecompaper has once again recognized FBTO's customer service as the most accessible among Dutch insurers, based on factors like response times and channel availability, reinforcing its commitment to customer support....more

VBDO / Achmea NewsNovember 30, 2023

FBTO and Interpolis achieve high scores in VBDO sustainability benchmark for insurers

FBTO, along with fellow Achmea brand Interpolis, received high marks in the VBDO (Dutch Association of Investors for Sustainable Development) benchmark for sustainability among insurance companies, reflecting their efforts in responsible business practices and sustainable investment....more

Achmea News / Gouden OorNovember 16, 2023

FBTO wins Gouden Oor Award for Excellent Customer Service

FBTO was awarded a 'Gouden Oor Erkenning' (Golden Ear Recognition) for its outstanding customer service and ability to listen to its customers, highlighting its commitment to client satisfaction and continuous improvement in communication....more

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