What Does Fay Do?

Total employees68
HeadquartersNew York
FoundedN/A

Fay is a health-tech company dedicated to making personalized nutrition care accessible and affordable. They provide a platform that connects individuals with Registered Dietitians, helps users understand and utilize their insurance benefits for nutrition counseling, and streamlines the payment process. Fay's mission is to empower people to achieve their health goals through expert dietary guidance without the financial and logistical barriers traditionally associated with such services. They focus on conditions where nutrition plays a key role, such as weight management, diabetes, digestive issues, and more.

Where Is Fay's Headquarters?

HQ Function

Serves as the central hub for leadership, product development, engineering, marketing, operations, and strategic partnerships.

Notable Features:

Likely a modern, agile workspace designed to foster collaboration and innovation, reflecting a contemporary tech startup environment. Specific architectural details are not publicly highlighted.

Work Culture:

A fast-paced, mission-driven, and collaborative environment focused on leveraging technology to improve healthcare access. Emphasis on innovation, user-centric design, and a supportive team atmosphere.

HQ Significance:

Strategically located in New York City, a major global center for technology, healthcare innovation, and finance, providing Fay with access to top talent, networking opportunities, and proximity to potential partners and investors.

Values Reflected in HQ: The choice of a dynamic urban center and a modern workspace likely reflects Fay's values such as innovation, accessibility, efficiency, and a forward-thinking approach to healthcare.

Location:

Fay currently focuses its services on the United States market, helping individuals connect with registered dietitians and navigate U.S. insurance coverage for nutrition counseling. While their platform is digital and accessible online, their operational framework, including insurance partnerships and clinician network, is primarily U.S.-based. The company supports a distributed workforce, with team members contributing remotely from various locations within the U.S.

Street Address:

A commercial office building in New York City. Specific street address is not broadly publicized.

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Fay Operate Around the World?

No additional office locations available.

Buying Intent Signals for Fay

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fay? Meet the Executive Team

As of April 2025, Fay' leadership includes:

Sam Karshenboym - Co-founder & CEO
Mark Stefanski - Co-founder & CTO
Sarah Eder - Head of Operations
Maya Mikobi - Head of Growth
Victoria Zivin - Head of Clinical Operations

Who's Investing in Fay?

Fay has been backed by several prominent investors over the years, including:

General Catalyst
Forerunner Ventures
1984 Ventures
GoodRx (via Provider Solutions)

What Leadership Changes Has Fay Seen Recently?

Hire0
Exits0

Fay has been in a significant growth phase, particularly after its Series A funding in May 2023 and strategic investment in early 2024. While the co-founding leadership remains stable, the company has been actively expanding its team, including key leadership roles to scale operations and drive growth. No major C-level executive departures have been publicly announced. New appointments in 'Head of' roles reflect ongoing team building.

What Technology (Tech Stack) Is Used byFay?

Discover the tools Fay uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fay Email Formats and Examples

Fay likely utilizes common email formats for tech startups. The most probable format involves the first name of the employee.

[first]@joinfay.com

Format

sam@joinfay.com

Example

85%

Success rate

What's the Latest News About Fay?

Business WireFebruary 7, 2024

Fay News: GoodRx Makes Strategic Investment in Fay to Help More Americans Access Nutrition Counseling

GoodRx announced a strategic investment in Fay through its Provider Solutions offering. This investment aims to help Fay expand access to nutrition counseling by integrating its services further and reaching more patients who can benefit from dietitian services covered by insurance....more

TechCrunchMay 17, 2023

Fay News: Fay, a platform that connects patients with dietitians and nutritionists, raises $25M

Fay announced it has raised $25 million in a Series A funding round led by General Catalyst, with participation from existing investors Forerunner Ventures and 1984. The funding is intended to help Fay scale its operations, expand its network of dietitians, and enhance its platform to make nutrition care more accessible....more

ForbesMay 17, 2023

Fay News: Dietitian Marketplace Fay Raises $20 Million From General Catalyst, Forerunner To Take On Incumbents

Fay raised $20 million (Note: other sources, including Fay's CEO on LinkedIn state $25M for the total round including a previous seed, this Forbes article focuses on new capital) in a Series A round led by General Catalyst. The company aims to simplify access to nutrition counseling by matching patients with registered dietitians and handling insurance processing....more

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