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Fay is a health-tech company dedicated to making personalized nutrition care accessible and affordable. They provide a platform that connects individuals with Registered Dietitians, helps users understand and utilize their insurance benefits for nutrition counseling, and streamlines the payment process. Fay's mission is to empower people to achieve their health goals through expert dietary guidance without the financial and logistical barriers traditionally associated with such services. They focus on conditions where nutrition plays a key role, such as weight management, diabetes, digestive issues, and more.
Serves as the central hub for leadership, product development, engineering, marketing, operations, and strategic partnerships.
Likely a modern, agile workspace designed to foster collaboration and innovation, reflecting a contemporary tech startup environment. Specific architectural details are not publicly highlighted.
A fast-paced, mission-driven, and collaborative environment focused on leveraging technology to improve healthcare access. Emphasis on innovation, user-centric design, and a supportive team atmosphere.
Strategically located in New York City, a major global center for technology, healthcare innovation, and finance, providing Fay with access to top talent, networking opportunities, and proximity to potential partners and investors.
Fay currently focuses its services on the United States market, helping individuals connect with registered dietitians and navigate U.S. insurance coverage for nutrition counseling. While their platform is digital and accessible online, their operational framework, including insurance partnerships and clinician network, is primarily U.S.-based. The company supports a distributed workforce, with team members contributing remotely from various locations within the U.S.
A commercial office building in New York City. Specific street address is not broadly publicized.
New York
NY
USA
No additional office locations available.
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As of April 2025, Fay' leadership includes:
Fay has been backed by several prominent investors over the years, including:
Fay has been in a significant growth phase, particularly after its Series A funding in May 2023 and strategic investment in early 2024. While the co-founding leadership remains stable, the company has been actively expanding its team, including key leadership roles to scale operations and drive growth. No major C-level executive departures have been publicly announced. New appointments in 'Head of' roles reflect ongoing team building.
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Fay likely utilizes common email formats for tech startups. The most probable format involves the first name of the employee.
[first]@joinfay.com
Format
sam@joinfay.com
Example
85%
Success rate
Business Wire • February 7, 2024
GoodRx announced a strategic investment in Fay through its Provider Solutions offering. This investment aims to help Fay expand access to nutrition counseling by integrating its services further and reaching more patients who can benefit from dietitian services covered by insurance....more
TechCrunch • May 17, 2023
Fay announced it has raised $25 million in a Series A funding round led by General Catalyst, with participation from existing investors Forerunner Ventures and 1984. The funding is intended to help Fay scale its operations, expand its network of dietitians, and enhance its platform to make nutrition care more accessible....more
Forbes • May 17, 2023
Fay raised $20 million (Note: other sources, including Fay's CEO on LinkedIn state $25M for the total round including a previous seed, this Forbes article focuses on new capital) in a Series A round led by General Catalyst. The company aims to simplify access to nutrition counseling by matching patients with registered dietitians and handling insurance processing....more
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