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Fat Brain Toys is a leading American online retailer and manufacturer of specialty toys, games, and gifts designed to educate and entertain. They focus on curating and developing unique, high-quality products that encourage creativity, critical thinking, and 'A Smarter Way to Play' for children of all ages, from infants to adults. The company is known for its distinctive product selection that often can't be found in mass-market retail stores.
Serves as the central hub for company administration, product design and development, warehousing, global order fulfillment, and customer service operations. It also houses their flagship retail store.
The facility integrates corporate offices with extensive warehousing space to manage their inventory and shipping. A key feature is the attached Fat Brain Toys retail store, allowing direct customer interaction and product showcases. Internally, it's designed to foster a creative and collaborative environment for toy design and business operations.
Fat Brain Toys promotes a creative, collaborative, and family-centric work environment. The culture values innovation, passion for child development, and a commitment to quality. Employees often highlight the engaging atmosphere that reflects the playful nature of their products, coupled with a strong sense of teamwork and purpose.
The Elkhorn headquarters is the operational core of Fat Brain Toys, from initial product conception and design to worldwide distribution. It represents the company's growth from a garage-based startup to a significant player in the specialty toy industry and serves as a tangible representation of their brand.
Fat Brain Toys primarily serves customers in the United States through its robust e-commerce platform and physical retail stores. They also offer international shipping to numerous countries, extending their unique toy selection to a global audience. Their global functions, including international order fulfillment and customer support, are managed from their US headquarters. Since its acquisition by TOMY International in 2023, a global toy company, Fat Brain Toys' international market access and integration into global distribution networks are expected to be further enhanced.
20516 Nicholas Circle
Elkhorn
NE
USA
No additional office locations available.
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As of April 2025, Fat Brain Toys' leadership includes:
Fat Brain Toys has been backed by several prominent investors over the years, including:
Following its acquisition by TOMY International in January 2023, the core leadership of Fat Brain Toys, including co-founders Mark and Karen Carson, remained with the company to continue guiding its operations and brand. Specific executive hires or departures within the Fat Brain Toys unit over the past 12 months have not been widely publicized. Any significant leadership changes would likely be part of TOMY International's broader organizational strategy.
Discover the tools Fat Brain Toys uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fat Brain Toys commonly uses the [first].[last]@fatbraintoys.com email format for its employees. This structure is typical for companies of its size and facilitates direct communication.
[first].[last]@fatbraintoys.com
Format
mark.carson@fatbraintoys.com
Example
75%
Success rate
Newsweek • March 15, 2024
Fat Brain Toys was recognized in Newsweek's 2024 Excellence 1000 Index, a list honoring companies that demonstrate outstanding financial soundness, positive sustainability practices, and high levels of customer and employee satisfaction. This highlights the company's commitment to quality, responsible business operations, and positive stakeholder relationships....more
The Toy Book • January 10, 2023
TOMY International, Inc. announced its acquisition of Fat Brain Toys, a prominent U.S.-based designer and marketer of educational toys and games. Fat Brain Toys is set to operate as a distinct business unit within TOMY, with its co-founders Mark and Karen Carson continuing in their leadership capacities to steer the brand's future growth and innovation....more
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