What Does Fat Brain Toys Do?

Total employees75
HeadquartersElkhorn
Founded2002

Fat Brain Toys is a leading American online retailer and manufacturer of specialty toys, games, and gifts designed to educate and entertain. They focus on curating and developing unique, high-quality products that encourage creativity, critical thinking, and 'A Smarter Way to Play' for children of all ages, from infants to adults. The company is known for its distinctive product selection that often can't be found in mass-market retail stores.

Where Is Fat Brain Toys's Headquarters?

HQ Function

Serves as the central hub for company administration, product design and development, warehousing, global order fulfillment, and customer service operations. It also houses their flagship retail store.

Notable Features:

The facility integrates corporate offices with extensive warehousing space to manage their inventory and shipping. A key feature is the attached Fat Brain Toys retail store, allowing direct customer interaction and product showcases. Internally, it's designed to foster a creative and collaborative environment for toy design and business operations.

Work Culture:

Fat Brain Toys promotes a creative, collaborative, and family-centric work environment. The culture values innovation, passion for child development, and a commitment to quality. Employees often highlight the engaging atmosphere that reflects the playful nature of their products, coupled with a strong sense of teamwork and purpose.

HQ Significance:

The Elkhorn headquarters is the operational core of Fat Brain Toys, from initial product conception and design to worldwide distribution. It represents the company's growth from a garage-based startup to a significant player in the specialty toy industry and serves as a tangible representation of their brand.

Values Reflected in HQ: The headquarters embodies values of innovation (through dedicated design and development spaces), efficiency (in its warehousing and fulfillment operations), community engagement (via the on-site retail store), and a commitment to fostering a creative and productive work environment for its team.

Location:

Fat Brain Toys primarily serves customers in the United States through its robust e-commerce platform and physical retail stores. They also offer international shipping to numerous countries, extending their unique toy selection to a global audience. Their global functions, including international order fulfillment and customer support, are managed from their US headquarters. Since its acquisition by TOMY International in 2023, a global toy company, Fat Brain Toys' international market access and integration into global distribution networks are expected to be further enhanced.

Street Address:

20516 Nicholas Circle

City:

Elkhorn

State/Province:

NE

Country:

USA

Where Else Does Fat Brain Toys Operate Around the World?

No additional office locations available.

Buying Intent Signals for Fat Brain Toys

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fat Brain Toys? Meet the Executive Team

As of April 2025, Fat Brain Toys' leadership includes:

Mark Carson - President and Co-Founder
Karen Carson - Co-Founder
Dean Giordani - Chief Operating Officer

Who's Investing in Fat Brain Toys?

Fat Brain Toys has been backed by several prominent investors over the years, including:

TOMY International (Parent Company since January 2023)

What Leadership Changes Has Fat Brain Toys Seen Recently?

Hire0
Exits0

Following its acquisition by TOMY International in January 2023, the core leadership of Fat Brain Toys, including co-founders Mark and Karen Carson, remained with the company to continue guiding its operations and brand. Specific executive hires or departures within the Fat Brain Toys unit over the past 12 months have not been widely publicized. Any significant leadership changes would likely be part of TOMY International's broader organizational strategy.

What Technology (Tech Stack) Is Used byFat Brain Toys?

Discover the tools Fat Brain Toys uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fat Brain Toys Email Formats and Examples

Fat Brain Toys commonly uses the [first].[last]@fatbraintoys.com email format for its employees. This structure is typical for companies of its size and facilitates direct communication.

[first].[last]@fatbraintoys.com

Format

mark.carson@fatbraintoys.com

Example

75%

Success rate

What's the Latest News About Fat Brain Toys?

NewsweekMarch 15, 2024

Fat Brain Toys Named in Newsweek's Excellence 1000 Index 2024

Fat Brain Toys was recognized in Newsweek's 2024 Excellence 1000 Index, a list honoring companies that demonstrate outstanding financial soundness, positive sustainability practices, and high levels of customer and employee satisfaction. This highlights the company's commitment to quality, responsible business operations, and positive stakeholder relationships....more

The Toy BookJanuary 10, 2023

TOMY International Acquires Fat Brain Toys

TOMY International, Inc. announced its acquisition of Fat Brain Toys, a prominent U.S.-based designer and marketer of educational toys and games. Fat Brain Toys is set to operate as a distinct business unit within TOMY, with its co-founders Mark and Karen Carson continuing in their leadership capacities to steer the brand's future growth and innovation....more

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