What Does Fashionista Do?

Total employees
HeadquartersNew York
FoundedN/A

Fashionista is a highly influential digital media outlet covering the latest in fashion, beauty, and lifestyle. Known for its sharp editorial voice, Fashionista provides up-to-the-minute news, in-depth trend analysis, runway reviews, career advice for aspiring fashion professionals, and thought-provoking commentary on the industry. It serves a global audience of fashion enthusiasts, industry insiders, and consumers seeking informed perspectives on style and culture.

Where Is Fashionista's Headquarters?

HQ Function

Serves as the central hub for editorial planning, content creation, digital production, business development, and administrative operations for Fashionista.com.

Notable Features:

Located in the historic Cable Building in SoHo, known for its distinctive architecture. The office space is designed to foster collaboration and creativity, typical of a modern digital media company.

Work Culture:

A fast-paced, dynamic, and creative environment. The culture emphasizes a passion for fashion, journalistic integrity, and staying ahead of industry trends. Team members often collaborate on content and engage directly with the fashion community.

HQ Significance:

Being headquartered in New York City provides direct access to major fashion events, designers, brands, and industry leaders, which is crucial for a leading fashion news outlet.

Values Reflected in HQ: The HQ reflects values of creativity, connection to the vibrant NYC fashion and media landscape, and a blend of historical significance with contemporary innovation.

Location:

As a digital-first publication, Fashionista has a significant global presence through its online readership and international content coverage. Functions supported globally include news gathering via a network of international correspondents and freelancers, content distribution to a worldwide audience, and engagement with fashion communities across different continents. Key areas of focus include major fashion capitals like Paris, Milan, London, and emerging fashion markets.

Street Address:

611 Broadway, Suite 907B

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Fashionista Operate Around the World?

Global (Remote Contributors)

Address: N/A (Distributed Network)

To provide on-the-ground reporting, trend-spotting, and insights from different fashion markets, ensuring a broad and international scope for Fashionista's content.

Buying Intent Signals for Fashionista

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fashionista? Meet the Executive Team

As of April 2025, Fashionista' leadership includes:

Dhani Mau - Editor-in-Chief
Andrea Bossi - Managing Editor
Ana Colón - Deputy Editor

Who's Investing in Fashionista?

Fashionista has been backed by several prominent investors over the years, including:

Owned by Breaking Media, which was acquired by Above Average (a division of Broadway Video) in 2017.

What Leadership Changes Has Fashionista Seen Recently?

Hire1
Exits1

Fashionista experienced a key leadership transition in its editorial team over the past 12-18 months, with the appointment of a new Editor-in-Chief, Dhani Mau, following the departure of Tyler McCall.

Departures

Tyler McCall, Tyler McCall departed from her position as Editor-in-Chief after leading the publication's editorial direction for several years.

New Appointments:

Dhani Mau, Dhani Mau was promoted to Editor-in-Chief, having previously served in senior editorial roles at Fashionista, bringing continuity and fresh vision to the publication.

What Technology (Tech Stack) Is Used byFashionista?

Discover the tools Fashionista uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fashionista Email Formats and Examples

Fashionista.com primarily uses the email format combining the first initial and last name. This is a common structure for many media organizations, allowing for easy contact with their editorial and business teams.

[first_initial][last]@fashionista.com

Format

dmau@fashionista.com

Example

75%

Success rate

What's the Latest News About Fashionista?

WWD (Women's Wear Daily)January 10, 2023

Fashionista Names Dhani Mau Editor in Chief

Fashionista announced the promotion of Dhani Mau to editor in chief. She succeeded Tyler McCall, who departed in November 2022. Mau was previously the West Coast editor and then senior editor at the publication....more

Fashionista.com (Self-Published Report/Initiative)October 24, 2023

Fashionista Releases Annual 'Best Fashion Schools' Ranking

Fashionista published its influential annual ranking of the best fashion schools worldwide, providing valuable insights for prospective students and highlighting excellence in fashion education. This report is widely referenced within the industry....more

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