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Fashionista is a highly influential digital media outlet covering the latest in fashion, beauty, and lifestyle. Known for its sharp editorial voice, Fashionista provides up-to-the-minute news, in-depth trend analysis, runway reviews, career advice for aspiring fashion professionals, and thought-provoking commentary on the industry. It serves a global audience of fashion enthusiasts, industry insiders, and consumers seeking informed perspectives on style and culture.
Serves as the central hub for editorial planning, content creation, digital production, business development, and administrative operations for Fashionista.com.
Located in the historic Cable Building in SoHo, known for its distinctive architecture. The office space is designed to foster collaboration and creativity, typical of a modern digital media company.
A fast-paced, dynamic, and creative environment. The culture emphasizes a passion for fashion, journalistic integrity, and staying ahead of industry trends. Team members often collaborate on content and engage directly with the fashion community.
Being headquartered in New York City provides direct access to major fashion events, designers, brands, and industry leaders, which is crucial for a leading fashion news outlet.
As a digital-first publication, Fashionista has a significant global presence through its online readership and international content coverage. Functions supported globally include news gathering via a network of international correspondents and freelancers, content distribution to a worldwide audience, and engagement with fashion communities across different continents. Key areas of focus include major fashion capitals like Paris, Milan, London, and emerging fashion markets.
611 Broadway, Suite 907B
New York
NY
USA
Address: N/A (Distributed Network)
To provide on-the-ground reporting, trend-spotting, and insights from different fashion markets, ensuring a broad and international scope for Fashionista's content.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Fashionista' leadership includes:
Fashionista has been backed by several prominent investors over the years, including:
Fashionista experienced a key leadership transition in its editorial team over the past 12-18 months, with the appointment of a new Editor-in-Chief, Dhani Mau, following the departure of Tyler McCall.
Discover the tools Fashionista uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fashionista.com primarily uses the email format combining the first initial and last name. This is a common structure for many media organizations, allowing for easy contact with their editorial and business teams.
[first_initial][last]@fashionista.com
Format
dmau@fashionista.com
Example
75%
Success rate
WWD (Women's Wear Daily) • January 10, 2023
Fashionista announced the promotion of Dhani Mau to editor in chief. She succeeded Tyler McCall, who departed in November 2022. Mau was previously the West Coast editor and then senior editor at the publication....more
Fashionista.com (Self-Published Report/Initiative) • October 24, 2023
Fashionista published its influential annual ranking of the best fashion schools worldwide, providing valuable insights for prospective students and highlighting excellence in fashion education. This report is widely referenced within the industry....more
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