Fashion Nova is a leading American fast-fashion retail company, primarily operating online. Founded in 2006 by Richard Saghian, it gained massive popularity through its e-commerce platform launched around 2013 and its savvy use of social media marketing, particularly with Instagram influencers. The company is known for offering trendy, affordable apparel and accessories, primarily for women, with a wide range of sizes including plus sizes (Fashion Nova Curve). Fashion Nova releases hundreds of new styles weekly, catering to a young, diverse, and fashion-conscious demographic that seeks a quick turnaround on current trends. Its business model focuses on speed-to-market, extensive online engagement, and maintaining an image of accessible, 'insta-worthy' fashion.
The headquarters serves as the central command for Fashion Nova's global operations, including design, merchandising, marketing, technology development, customer service, and corporate administrative functions.
While specific details are private, it's expected to be a modern, expansive facility equipped with design studios, content creation spaces (for photography/videography), and open-plan offices to support its fast-paced, collaborative environment.
Fashion Nova's work culture is widely described as fast-paced, dynamic, and trend-driven, reflecting the nature of the fast-fashion industry. It emphasizes innovation, rapid execution, and a strong connection with its customer base through social media and digital platforms.
The headquarters is the nerve center for one of the world's most prominent fast-fashion e-commerce brands, orchestrating its product lifecycle from trend-spotting and design to manufacturing liaison, marketing, and global distribution.
Fashion Nova operates primarily as a global e-commerce powerhouse, shipping its products to customers in over 200 countries. Its global presence is defined by its extensive international shipping capabilities, worldwide digital marketing campaigns, and a massive social media footprint that engages a global audience. While its physical corporate and primary logistics operations are based in California, USA, its brand reach, customer base, and influence are distinctly international, driven by its online-first strategy.
2801 E 46th St
Vernon
CA
USA
Address: 12580 Florence Ave, Santa Fe Springs, CA 90670
Serves as a critical operational hub supporting nationwide and international distribution, ensuring efficient and timely delivery of a high volume of fashion products, particularly for the West Coast and beyond.
Address: 3571 Seville Ave, Vernon, CA 90058
Contributes to the overall supply chain efficiency and product handling capacity within the Los Angeles area, close to the main headquarters.
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As of April 2025, Fashion Nova' leadership includes:
Fashion Nova has been backed by several prominent investors over the years, including:
Fashion Nova, as a privately held company, generally does not make frequent public announcements regarding executive team changes. No major C-suite level hires or exits have been widely reported in the public domain over the last 12-18 months. Key appointments, like the General Counsel in early 2023, are noted when publicly available.
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Fashion Nova's email address format most commonly appears to be [first]@fashionnova.com. Other potential, though less frequently confirmed, formats might include [first].[last]@fashionnova.com or [first_initial][last]@fashionnova.com. For direct outreach, verifying the specific individual's email is recommended.
first@fashionnova.com
Format
jane@fashionnova.com
Example
70%
Success rate
Sourcing Journal • May 1, 2024
Workers at a Fashion Nova distribution facility in Los Angeles, California, operated by a third-party logistics contractor, voted to unionize with the International Longshore and Warehouse Union (ILWU). This move aims to secure better wages, benefits, and working conditions for the employees handling Fashion Nova's goods....more
FashionUnited • March 7, 2024
Fashion Nova announced the launch of 'Nova Basics,' a new dedicated collection of men's loungewear and everyday essential apparel. This expansion aims to capture a larger share of the menswear market by offering comfortable, stylish, and affordable options....more
Business Insider • February 28, 2024
Fashion Nova faced some backlash on social media platforms like TikTok, with some users calling for a boycott and raising concerns about product quality and customer service experiences. This highlights ongoing scrutiny faced by fast-fashion brands regarding their products and practices....more
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