HQ Function

Serves as the registered legal entity for Fashion Days Group. Core business operations, including e-commerce management, marketing, and logistics, are primarily managed from operational hubs within its key CEE markets, closely aligned with eMAG.

Notable Features:

The Zurich address functions as a registered office, typical for Swiss AG entities, and does not represent a large operational headquarters with distinct architectural features. Its significance is primarily for corporate registration and governance.

Work Culture:

The operational work culture of Fashion Days, heavily influenced by its parent eMAG, is characterized by a dynamic, fast-paced e-commerce environment. It emphasizes innovation, customer-centricity, data-driven decision-making, and adaptability to the evolving fashion retail landscape in the CEE region.

HQ Significance:

The Swiss registration historically provided a stable corporate and legal framework. Following its acquisition by eMAG, the operational significance of Fashion Days is tied to its strategic role within the larger eMAG ecosystem, driving online fashion retail growth in its designated CEE countries.

Values Reflected in HQ: The Swiss registration reflects adherence to Swiss corporate law and governance. Operationally, Fashion Days' values include a strong customer focus, agility in responding to market trends, commitment to offering a wide selection of fashion items, and leveraging technology for e-commerce excellence.

Location:

While Fashion Days Group AG is legally registered in Switzerland, its effective global presence is concentrated in Central and Eastern Europe, with primary markets in Romania, Bulgaria, and Hungary. Within these regions, the company supports a full range of functions including e-commerce platform management, digital marketing and sales, merchandising and procurement, extensive logistics and warehousing (often leveraged via eMAG's network), localized customer support, and market-specific business development. Its 'global' footprint is thus a targeted regional one, aimed at leadership in online fashion retail within these specific CEE countries.

Street Address:

c/o ADB Altorfer Duss & Beilstein AG, Zollikerstrasse 226

City:

Zürich

State/Province:

Zürich

Country:

Switzerland