What Does Farmobile Do?

Total employees13
HeadquartersOverland Park
Founded2013

Farmobile was an agricultural technology company dedicated to collecting, standardizing, and monetizing farm data. They specialized in real-time agronomic and machine data gathered from a mixed fleet of farm equipment using their proprietary Passive Uplink Connection (PUC) device. The platform aimed to make farmers' data portable, interoperable, and valuable, enabling them to gain insights, improve operational efficiencies, and create new revenue streams. In November 2020, Farmobile was acquired by AgData, and its technologies have been integrated into AgData's broader suite of solutions for the agriculture industry, continuing its mission to empower data-driven farming.

Where Is Farmobile's Headquarters?

HQ Function

Served as the central hub for Farmobile's operations, including software development for its real-time data collection platform, product management, sales, marketing, and executive leadership, driving innovation in agricultural data solutions.

Notable Features:

Modern office space within a business park, likely equipped with collaborative workspaces and technology infrastructure to support its AgTech development and operations.

Work Culture:

Characterized by a fast-paced, innovative AgTech startup environment. Emphasis on collaboration between software engineers, data scientists, and agricultural experts to solve complex data challenges for farmers. A strong sense of mission to empower farmers through data.

HQ Significance:

This location was pivotal as the birthplace and primary development center for Farmobile's unique PUC (Passive Uplink Connection) device and its data standardization and management platform, establishing its position in the farm data market before its acquisition.

Values Reflected in HQ: The HQ environment aimed to reflect values such as innovation, farmer-centricity, technological excellence, and data-driven decision-making.

Location:

Prior to its acquisition by AgData, Farmobile was primarily focused on the North American agricultural market, with a significant operational base in the United States. The company had also initiated expansion into South America, notably by establishing a presence in Brazil to cater to the agricultural sector there. Its technology now contributes to AgData's global offerings.

Street Address:

7300 W 110th St #600

City:

Overland Park

State/Province:

Kansas

Country:

USA

Where Else Does Farmobile Operate Around the World?

Piracicaba, São Paulo, Brazil

Address: Avenida Monsenhor Martinho Salgot, 560, Sala 03, Bairro Areao, Piracicaba, SP, CEP 13405-236, Brazil

To adapt Farmobile's real-time data collection and management platform to the specific needs of Brazilian agriculture, including diverse crop types, farming practices, and machinery, thereby expanding Farmobile's global footprint and market share prior to its acquisition.

Buying Intent Signals for Farmobile

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Farmobile? Meet the Executive Team

As of April 2025, Farmobile' leadership includes:

Jason Tatge - Founder & CEO
Heath Gerlock - Chief Financial Officer
Matt Loudon - Executive Vice President, Global Sales and Alliances
Chris Schibi - Chief Technology Officer

Who's Investing in Farmobile?

Farmobile has been backed by several prominent investors over the years, including:

Anterra Capital
AmTrust Financial Services
Mutual Capital Partners
Innovation In Motion (AIM)
Kansas Bioscience Authority (KBA)

What Leadership Changes Has Farmobile Seen Recently?

Hire0
Exits0

Following its acquisition by AgData in November 2020, Farmobile's executive team and structure were integrated into AgData. As such, there have been no publicly announced executive hires or exits specifically under the independent Farmobile banner in the last 12 months. Leadership and organizational changes would now occur within the AgData structure.

What Technology (Tech Stack) Is Used byFarmobile?

Discover the tools Farmobile uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Farmobile Email Formats and Examples

Historically, Farmobile likely utilized common corporate email patterns such as [first_initial][last]@farmobile.com. Since Farmobile's acquisition by AgData and the subsequent redirection of its website (farmobile.com) to an AgData page, direct emails to the @farmobile.com domain are generally no longer active or monitored for the original Farmobile entity. Communications regarding its technologies would now be through AgData channels.

[first_initial][last]@farmobile.com

Format

jdoe@farmobile.com

Example

70%

Success rate

What's the Latest News About Farmobile?

AgFunderNewsNovember 10, 2020

AgData Acquires Farmobile to Bolster Data Offering [EXCLUSIVE]

AgData, a portfolio company of Vista Equity Partners and a long-time provider of data and analytics to the agriculture industry, has acquired US-based farm data startup Farmobile. The deal aims to enhance AgData's data collection capabilities and provide a more comprehensive data solution for agricultural stakeholders....more

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