What Does Farmgirl Flowers Do?

Total employees78
HeadquartersSan Francisco
Founded2010

Farmgirl Flowers is a direct-to-consumer e-commerce company revolutionizing the floral industry. Founded by Christina Stembel in 2010, the company started with a mission to offer beautiful, high-quality, and ethically sourced flowers with transparent pricing and significantly reduced waste. They are renowned for their signature burlap-wrapped bouquets, a focus on American-grown flowers (though they also source internationally to meet demand and seasonality), and a commitment to designing one daily arrangement to minimize floral waste. Farmgirl Flowers aims to provide a better alternative to traditional online florists by prioritizing design, customer experience, and sustainable practices.

Where Is Farmgirl Flowers's Headquarters?

HQ Function

The San Francisco location serves as a corporate and administrative hub, overseeing functions like marketing, design innovation, strategic planning, and customer experience leadership.

Notable Features:

While specific architectural details are not widely publicized, Farmgirl Flowers' spaces typically reflect their brand's rustic-chic aesthetic, emphasizing functionality and creativity for floral design and operations.

Work Culture:

The work culture at Farmgirl Flowers is described as fast-paced, passionate, and mission-driven, reflecting its startup roots. There's a strong emphasis on teamwork, innovation, and a commitment to the company's ethical and sustainable values.

HQ Significance:

San Francisco is the birthplace of Farmgirl Flowers and remains significant to its brand identity and origins. It represents the company's innovative spirit and disruption of the traditional floral industry.

Values Reflected in HQ: The headquarters, even if primarily administrative, reflects values of ingenuity, American entrepreneurship, and a commitment to quality and design that originated in San Francisco.

Location:

Farmgirl Flowers primarily serves customers across the contiguous United States. Their global presence is mainly characterized by their extensive international sourcing network for flowers and foliage, with key partnerships with farms in countries like Ecuador, Colombia, and the Netherlands, among others. This allows them to offer a wide variety of blooms year-round. While direct retail operations are US-focused, their supply chain and sourcing operations are inherently global, ensuring the quality and diversity of their floral arrangements.

Street Address:

1000 16th St

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Farmgirl Flowers Operate Around the World?

Miami, FL, USA

Address: Specific street address not publicly listed for distribution centers.

Facilitates efficient logistics and access to flowers from international farms, enabling broader reach and fresher products for customers in the eastern United States.

Watsonville, CA, USA

Address: Specific street address not publicly listed for distribution centers.

Supports sourcing from California's rich agricultural regions and efficient distribution to West Coast customers.

Quito, Ecuador (Sourcing & Operations)

Address: Operational facilities, specific address not for public office visits.

Direct access to one of the world's premier flower-growing regions, ensuring a consistent supply of diverse and high-quality blooms.

Buying Intent Signals for Farmgirl Flowers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Farmgirl Flowers? Meet the Executive Team

As of April 2025, Farmgirl Flowers' leadership includes:

Christina Stembel - Founder & CEO
Marshall Osborne - Chief Financial Officer
Rhiannon Hendrickson - SVP of Growth Marketing
Megan Lentz - VP of Operations & Supply Chain

Who's Investing in Farmgirl Flowers?

Farmgirl Flowers has been backed by several prominent investors over the years, including:

Avenir Growth Capital
Lerer Hippeau
অনুপ্রেরণা Capital
VMG Catalyst

What Leadership Changes Has Farmgirl Flowers Seen Recently?

Hire1
Exits0

In the past year, Farmgirl Flowers appointed a new Chief Financial Officer to support its continued growth. Public information on other executive changes or departures is limited.

New Appointments:

Marshall Osborne, Marshall Osborne joined Farmgirl Flowers as Chief Financial Officer, tasked with overseeing the company's financial strategy and operations.

What Technology (Tech Stack) Is Used byFarmgirl Flowers?

Discover the tools Farmgirl Flowers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Farmgirl Flowers Email Formats and Examples

Farmgirl Flowers likely uses common professional email formats for their corporate communication. While the exact primary format isn't publicly specified, a typical structure for companies of its size and nature would be [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com]. Customer support and general inquiries are often handled through generic addresses like hello@farmgirlflowers.com.

[first].[last]@farmgirlflowers.com

Format

jane.doe@farmgirlflowers.com

Example

80%

Success rate

What's the Latest News About Farmgirl Flowers?

PR NewswireFebruary 1, 2024

Farmgirl Flowers Launches New Valentine's Day Collection Designed to Deliver Joy and Connection

Farmgirl Flowers announced its 2024 Valentine's Day collection, featuring a variety of fresh, American-grown bouquets and arrangements. The collection emphasizes unique designs and the company's commitment to quality and domestic sourcing, aiming to help customers express love and appreciation....more

Modern RetailNovember 16, 2023

Farmgirl Flowers CEO Christina Stembel on navigating the holiday rush and inflation

Christina Stembel, CEO of Farmgirl Flowers, discussed the company's strategies for managing the peak holiday season amidst economic pressures like inflation. She highlighted operational efficiencies, focus on customer value, and the importance of their unique selling propositions....more

Business WireOctober 5, 2023

Farmgirl Flowers Secures Strategic Growth Investment from VMG Catalyst

Farmgirl Flowers announced it has secured a strategic growth investment from VMG Catalyst. This partnership aims to accelerate Farmgirl Flowers' growth, expand its market reach, and further enhance its operational capabilities and commitment to sustainability and ethical sourcing....more

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