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Farmgirl Flowers is a direct-to-consumer e-commerce company revolutionizing the floral industry. Founded by Christina Stembel in 2010, the company started with a mission to offer beautiful, high-quality, and ethically sourced flowers with transparent pricing and significantly reduced waste. They are renowned for their signature burlap-wrapped bouquets, a focus on American-grown flowers (though they also source internationally to meet demand and seasonality), and a commitment to designing one daily arrangement to minimize floral waste. Farmgirl Flowers aims to provide a better alternative to traditional online florists by prioritizing design, customer experience, and sustainable practices.
The San Francisco location serves as a corporate and administrative hub, overseeing functions like marketing, design innovation, strategic planning, and customer experience leadership.
While specific architectural details are not widely publicized, Farmgirl Flowers' spaces typically reflect their brand's rustic-chic aesthetic, emphasizing functionality and creativity for floral design and operations.
The work culture at Farmgirl Flowers is described as fast-paced, passionate, and mission-driven, reflecting its startup roots. There's a strong emphasis on teamwork, innovation, and a commitment to the company's ethical and sustainable values.
San Francisco is the birthplace of Farmgirl Flowers and remains significant to its brand identity and origins. It represents the company's innovative spirit and disruption of the traditional floral industry.
Farmgirl Flowers primarily serves customers across the contiguous United States. Their global presence is mainly characterized by their extensive international sourcing network for flowers and foliage, with key partnerships with farms in countries like Ecuador, Colombia, and the Netherlands, among others. This allows them to offer a wide variety of blooms year-round. While direct retail operations are US-focused, their supply chain and sourcing operations are inherently global, ensuring the quality and diversity of their floral arrangements.
1000 16th St
San Francisco
CA
USA
Address: Specific street address not publicly listed for distribution centers.
Facilitates efficient logistics and access to flowers from international farms, enabling broader reach and fresher products for customers in the eastern United States.
Address: Specific street address not publicly listed for distribution centers.
Supports sourcing from California's rich agricultural regions and efficient distribution to West Coast customers.
Address: Operational facilities, specific address not for public office visits.
Direct access to one of the world's premier flower-growing regions, ensuring a consistent supply of diverse and high-quality blooms.
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As of April 2025, Farmgirl Flowers' leadership includes:
Farmgirl Flowers has been backed by several prominent investors over the years, including:
In the past year, Farmgirl Flowers appointed a new Chief Financial Officer to support its continued growth. Public information on other executive changes or departures is limited.
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Farmgirl Flowers likely uses common professional email formats for their corporate communication. While the exact primary format isn't publicly specified, a typical structure for companies of its size and nature would be [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com]. Customer support and general inquiries are often handled through generic addresses like hello@farmgirlflowers.com.
[first].[last]@farmgirlflowers.com
Format
jane.doe@farmgirlflowers.com
Example
80%
Success rate
PR Newswire • February 1, 2024
Farmgirl Flowers announced its 2024 Valentine's Day collection, featuring a variety of fresh, American-grown bouquets and arrangements. The collection emphasizes unique designs and the company's commitment to quality and domestic sourcing, aiming to help customers express love and appreciation....more
Modern Retail • November 16, 2023
Christina Stembel, CEO of Farmgirl Flowers, discussed the company's strategies for managing the peak holiday season amidst economic pressures like inflation. She highlighted operational efficiencies, focus on customer value, and the importance of their unique selling propositions....more
Business Wire • October 5, 2023
Farmgirl Flowers announced it has secured a strategic growth investment from VMG Catalyst. This partnership aims to accelerate Farmgirl Flowers' growth, expand its market reach, and further enhance its operational capabilities and commitment to sustainability and ethical sourcing....more
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