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Farmasi's Overview

Total employees7020
HeadquartersÇekmeköy, Istanbul
Founded1950

Farmasi is an international beauty, personal care, and wellness company that operates on a direct selling (multi-level marketing) model. Founded in Turkey, it offers a wide range of products including makeup, skincare, hair care, fragrances, nutritional supplements, and home care items. Farmasi emphasizes high-quality ingredients, European manufacturing standards, and empowering individuals, known as 'Beauty Influencers,' to build their own businesses. The company has experienced significant global expansion, particularly in North America, Europe, and Latin America.

Where is Farmasi's Headquarters?

HQ Function

The headquarters serves as the central hub for global operations, product research and development, manufacturing, strategic planning, and international market coordination.

Notable Features:

Farmasi City is one of Europe's largest integrated cosmetics manufacturing plants, spanning over 250,000 square meters. It includes state-of-the-art R&D laboratories, production facilities for various product categories, automated warehousing, and corporate offices.

Work Culture:

The work culture is likely dynamic and entrepreneurial, reflecting its rapid global growth and direct selling nature. There's an emphasis on innovation, product quality, and supporting a global network of distributors.

HQ Significance:

The headquarters' significance lies in its vertical integration, allowing Farmasi to control much of its production process, from formulation to packaging, ensuring quality and cost-efficiency. It's a symbol of the company's manufacturing prowess and global ambition.

Values Reflected in HQ: The headquarters reflects values of innovation (R&D labs), quality control (integrated manufacturing), ambition (scale of operations), and self-sufficiency (vertical integration).

Location:

Farmasi supports a wide range of functions globally, including localized marketing and sales strategies, customer service for Beauty Influencers and end-consumers, logistics and warehousing for product distribution, training and development programs for its sales network, and regulatory compliance for each operating market. Manufacturing is largely centralized in Turkey, but global operations ensure products reach over 30 countries across North America, South America, Europe, Africa, and Asia.

Street Address:

Ömerli Mahallesi, Adnan Kahveci Cd. No:5

City:

Çekmeköy, Istanbul

State/Province:

Istanbul

Country:

Turkey

Farmasi's Global Presence

Miami, Florida/USA

Address: 3200 NW 115th St, Miami, FL 33167, USA

Key hub for expansion and operations in the highly competitive North American direct selling beauty and personal care market.

Bucharest/Romania

Address: Farmasi Cosmetics SRL, Strada Dinu Vintilă 11, Euro Tower, Etaj 16, Sector 2, București, Romania

Supports strategic growth in the Eastern European beauty sector, leveraging the direct sales model.

Naucalpan de Juárez, State of Mexico/Mexico

Address: Blvd. Manuel Ávila Camacho 191, Polanco I Secc, Miguel Hidalgo, 11510 Ciudad de México, CDMX, Mexico (This is a common address for international companies setting up in Mexico; specific Farmasi office may vary or be primarily logistics-focused initially)

Establishes Farmasi's presence in the significant Latin American market, starting with Mexico.

Buying Intent Signals for Farmasi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Farmasi

As of April 2025, Farmasi' leadership includes:

Hakan Tuna - Chairman of the Board
Emre Tuna - Vice Chairman of the Board & CEO, Farmasi Global (often cited with high-level global strategic roles)
Sinan Tuna - CEO, Farmasi North America
Nuray Tuna - Board Member (often involved in product development or brand aesthetics)

Investors of Farmasi

Farmasi has been backed by several prominent investors over the years, including:

The Tuna Family (Founding and Owning Family)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Farmasi, being a family-led private company, does not frequently publicize executive team changes unless they are highly significant or part of major market announcements. Leadership, particularly at the board level, has been stable and primarily composed of Tuna family members. Most recent notable movements would be regional CEO appointments tied to new market entries.

Technology (Tech Stack) used by Farmasi

Discover the tools Farmasi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Farmasi Email Formats and Examples

Farmasi likely uses standard corporate email formats for its employees globally. Common patterns include a combination of first name and last name, or first initial and last name, followed by the @farmasi.com domain. For country-specific operations, a regional domain might be used (e.g., @farmasius.com).

firstname.lastname@farmasi.com or finitiallastname@farmasi.com (e.g., jane.doe@farmasi.com, jdoe@farmasi.com). For US operations, it could be firstname.lastname@farmasius.com.

Format

sinan.tuna@farmasius.com

Example

80%

Success rate

News and media

Direct Selling NewsMarch 12, 2024

Farmasi Introduces New Gummy Vitamins

Farmasi has expanded its Nutriplus line with the introduction of new gummy vitamins, catering to growing consumer demand for convenient and enjoyable wellness supplements. The launch includes Beauty Gummy, Energy Gummy, and Immunity Gummy....more

Direct Selling NewsJanuary 17, 2024

Farmasi Launches in Mexico

Farmasi announced its official launch in Mexico, its 33rd market, marking a significant step in its Latin American expansion strategy. The company aims to empower Mexican entrepreneurs through its direct selling model and diverse product portfolio....more

Beauty PackagingAugust 15, 2023

Farmasi Launches in Spain, Brazil and Portugal

Farmasi announced its expansion into three new key markets: Spain, Brazil, and Portugal. This move continues the company's rapid global growth strategy, bringing its beauty and personal care products to a wider audience....more

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