Farmasi is an international beauty, personal care, and wellness company that operates on a direct selling (multi-level marketing) model. Founded in Turkey, it offers a wide range of products including makeup, skincare, hair care, fragrances, nutritional supplements, and home care items. Farmasi emphasizes high-quality ingredients, European manufacturing standards, and empowering individuals, known as 'Beauty Influencers,' to build their own businesses. The company has experienced significant global expansion, particularly in North America, Europe, and Latin America.
The headquarters serves as the central hub for global operations, product research and development, manufacturing, strategic planning, and international market coordination.
Farmasi City is one of Europe's largest integrated cosmetics manufacturing plants, spanning over 250,000 square meters. It includes state-of-the-art R&D laboratories, production facilities for various product categories, automated warehousing, and corporate offices.
The work culture is likely dynamic and entrepreneurial, reflecting its rapid global growth and direct selling nature. There's an emphasis on innovation, product quality, and supporting a global network of distributors.
The headquarters' significance lies in its vertical integration, allowing Farmasi to control much of its production process, from formulation to packaging, ensuring quality and cost-efficiency. It's a symbol of the company's manufacturing prowess and global ambition.
Farmasi supports a wide range of functions globally, including localized marketing and sales strategies, customer service for Beauty Influencers and end-consumers, logistics and warehousing for product distribution, training and development programs for its sales network, and regulatory compliance for each operating market. Manufacturing is largely centralized in Turkey, but global operations ensure products reach over 30 countries across North America, South America, Europe, Africa, and Asia.
Ömerli Mahallesi, Adnan Kahveci Cd. No:5
Çekmeköy, Istanbul
Istanbul
Turkey
Address: 3200 NW 115th St, Miami, FL 33167, USA
Key hub for expansion and operations in the highly competitive North American direct selling beauty and personal care market.
Address: Farmasi Cosmetics SRL, Strada Dinu Vintilă 11, Euro Tower, Etaj 16, Sector 2, București, Romania
Supports strategic growth in the Eastern European beauty sector, leveraging the direct sales model.
Address: Blvd. Manuel Ávila Camacho 191, Polanco I Secc, Miguel Hidalgo, 11510 Ciudad de México, CDMX, Mexico (This is a common address for international companies setting up in Mexico; specific Farmasi office may vary or be primarily logistics-focused initially)
Establishes Farmasi's presence in the significant Latin American market, starting with Mexico.
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As of April 2025, Farmasi' leadership includes:
Farmasi has been backed by several prominent investors over the years, including:
Farmasi, being a family-led private company, does not frequently publicize executive team changes unless they are highly significant or part of major market announcements. Leadership, particularly at the board level, has been stable and primarily composed of Tuna family members. Most recent notable movements would be regional CEO appointments tied to new market entries.
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Farmasi likely uses standard corporate email formats for its employees globally. Common patterns include a combination of first name and last name, or first initial and last name, followed by the @farmasi.com domain. For country-specific operations, a regional domain might be used (e.g., @farmasius.com).
firstname.lastname@farmasi.com or finitiallastname@farmasi.com (e.g., jane.doe@farmasi.com, jdoe@farmasi.com). For US operations, it could be firstname.lastname@farmasius.com.
Format
sinan.tuna@farmasius.com
Example
80%
Success rate
Direct Selling News • March 12, 2024
Farmasi has expanded its Nutriplus line with the introduction of new gummy vitamins, catering to growing consumer demand for convenient and enjoyable wellness supplements. The launch includes Beauty Gummy, Energy Gummy, and Immunity Gummy....more
Direct Selling News • January 17, 2024
Farmasi announced its official launch in Mexico, its 33rd market, marking a significant step in its Latin American expansion strategy. The company aims to empower Mexican entrepreneurs through its direct selling model and diverse product portfolio....more
Beauty Packaging • August 15, 2023
Farmasi announced its expansion into three new key markets: Spain, Brazil, and Portugal. This move continues the company's rapid global growth strategy, bringing its beauty and personal care products to a wider audience....more
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