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Farmaline's Overview

Total employees105
HeadquartersSevenum
Founded2008

Farmaline is a prominent European online pharmacy offering a wide range of non-prescription medicines, dietary supplements, skincare products, and other health and beauty items. Founded in Belgium, Farmaline expanded its services across several European countries, providing convenient online access to pharmaceutical and parapharmaceutical products. In 2016, Farmaline was acquired by Shop Apotheke Europe (now Redcare Pharmacy), significantly enhancing its market position and reach. Farmaline focuses on customer convenience, a broad product selection, and reliable delivery, making healthcare more accessible to its customers.

Where is Farmaline's Headquarters?

HQ Function

The Sevenum facility serves as the central operational hub for Redcare Pharmacy's European activities, including Farmaline. This includes advanced logistics, warehousing, customer service oversight, marketing strategy, IT infrastructure, and corporate functions.

Notable Features:

The Sevenum location features a highly automated, state-of-the-art logistics center, designed for high-volume e-commerce pharmacy operations, crucial for efficient order fulfillment for Farmaline customers across Europe.

Work Culture:

The work culture, driven by parent company Redcare Pharmacy, emphasizes innovation, customer-centricity, agility, and a fast-paced e-commerce environment. There's a strong focus on teamwork and leveraging technology to improve healthcare accessibility.

HQ Significance:

This operational center is significant as it forms the backbone of Farmaline's ability to serve millions of customers efficiently across multiple European countries, ensuring timely delivery and a wide product availability.

Values Reflected in HQ: The headquarters reflects values of efficiency, technological advancement, scalability, reliability, and a commitment to accessible healthcare through its advanced logistics and operational capabilities.

Location:

Farmaline, as a key brand within Redcare Pharmacy (formerly Shop Apotheke Europe), serves customers across multiple European countries. Redcare Pharmacy has active operations and delivers to Germany, Austria, Switzerland, France, Belgium, the Netherlands, and Italy. This expansive European presence is supported by centralized e-commerce platforms, advanced cross-border logistics, and localized customer service, enabling Farmaline to offer a wide array of health and beauty products directly to consumers' homes.

Street Address:

Erik de Rodeweg 11-13

City:

Sevenum

State/Province:

Limburg

Country:

Netherlands

Farmaline's Global Presence

Tongeren, Limburg/Belgium

Address: Luikersteenweg 284, 3700 Tongeren, Belgium

Supports Farmaline's established brand presence and customer base in Belgium, ensuring localized service, market understanding, and maintaining its strong historical roots in the region.

Venlo, Limburg/Netherlands

Address: Columbusweg 50, 5928 EB Venlo, Netherlands

Serves as a strategic logistics hub, leveraging its prime location near the German border and other major European markets to ensure rapid and efficient delivery services.

Buying Intent Signals for Farmaline

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Farmaline

As of April 2025, Farmaline' leadership includes:

Olaf Heinrich - Chief Executive Officer (CEO)
Jasper Eenhorst - Chief Financial Officer (CFO)
Theresa Holler - Chief Operating Officer (COO)
Lode Fastré - Chief Information Officer (CIO)
Dirk Brüse - Chief People and Sustainability Officer (CPSO)

Investors of Farmaline

Farmaline has been backed by several prominent investors over the years, including:

Redcare Pharmacy N.V. is Publicly Traded (Frankfurt Stock Exchange: RDC, SDAX)
Major Institutional Investors
Founders and Early Investors (historical context)
Retail Shareholders

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

In the past year, Redcare Pharmacy has made strategic appointments to its leadership team to support its continued growth and expansion in the European digital healthcare market. These changes reflect the company's focus on strengthening its operational, technological, and human capital capabilities.

New Appointments:

Lode Fastré, Lode Fastré, one of the original founders of Farmaline, was appointed as Chief Information Officer of Redcare Pharmacy to spearhead technology strategy and digital innovation.
Dirk Brüse, Dirk Brüse joined Redcare Pharmacy as Chief People and Sustainability Officer, tasked with leading HR strategy, talent development, and ESG initiatives.

Technology (Tech Stack) used by Farmaline

Discover the tools Farmaline uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Farmaline Email Formats and Examples

As Farmaline is part of Redcare Pharmacy, corporate email addresses typically follow the parent company's standard format. Common formats for large corporations include variations of firstname and lastname. Customer service inquiries for Farmaline would use dedicated customer support channels, not individual executive emails.

firstname.lastname@redcare-pharmacy.com

Format

jane.doe@redcare-pharmacy.com

Example

70%

Success rate

News and media

GlobeNewswireMay 7, 2024

Redcare Pharmacy (Parent of Farmaline) Accelerates Growth in Q1 2024

Redcare Pharmacy reported a strong start to 2024, with accelerated growth in the first quarter, particularly in its non-prescription segment. This performance led the company to raise its full-year sales guidance for non-Rx offerings, highlighting continued expansion in its key European markets....more

Redcare Pharmacy Investor RelationsJune 14, 2023

Shop Apotheke Europe Rebrands to Redcare Pharmacy, Affecting Farmaline's Parent Identity

Shop Apotheke Europe, the parent company of Farmaline, officially rebranded to Redcare Pharmacy. This change reflects the company's strategic shift towards a broader healthcare ecosystem, emphasizing comprehensive care and services beyond traditional pharmacy offerings, and providing a new corporate identity for the group that includes Farmaline....more

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