Farmaline is a prominent European online pharmacy offering a wide range of non-prescription medicines, dietary supplements, skincare products, and other health and beauty items. Founded in Belgium, Farmaline expanded its services across several European countries, providing convenient online access to pharmaceutical and parapharmaceutical products. In 2016, Farmaline was acquired by Shop Apotheke Europe (now Redcare Pharmacy), significantly enhancing its market position and reach. Farmaline focuses on customer convenience, a broad product selection, and reliable delivery, making healthcare more accessible to its customers.
The Sevenum facility serves as the central operational hub for Redcare Pharmacy's European activities, including Farmaline. This includes advanced logistics, warehousing, customer service oversight, marketing strategy, IT infrastructure, and corporate functions.
The Sevenum location features a highly automated, state-of-the-art logistics center, designed for high-volume e-commerce pharmacy operations, crucial for efficient order fulfillment for Farmaline customers across Europe.
The work culture, driven by parent company Redcare Pharmacy, emphasizes innovation, customer-centricity, agility, and a fast-paced e-commerce environment. There's a strong focus on teamwork and leveraging technology to improve healthcare accessibility.
This operational center is significant as it forms the backbone of Farmaline's ability to serve millions of customers efficiently across multiple European countries, ensuring timely delivery and a wide product availability.
Farmaline, as a key brand within Redcare Pharmacy (formerly Shop Apotheke Europe), serves customers across multiple European countries. Redcare Pharmacy has active operations and delivers to Germany, Austria, Switzerland, France, Belgium, the Netherlands, and Italy. This expansive European presence is supported by centralized e-commerce platforms, advanced cross-border logistics, and localized customer service, enabling Farmaline to offer a wide array of health and beauty products directly to consumers' homes.
Erik de Rodeweg 11-13
Sevenum
Limburg
Netherlands
Address: Luikersteenweg 284, 3700 Tongeren, Belgium
Supports Farmaline's established brand presence and customer base in Belgium, ensuring localized service, market understanding, and maintaining its strong historical roots in the region.
Address: Columbusweg 50, 5928 EB Venlo, Netherlands
Serves as a strategic logistics hub, leveraging its prime location near the German border and other major European markets to ensure rapid and efficient delivery services.
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As of April 2025, Farmaline' leadership includes:
Farmaline has been backed by several prominent investors over the years, including:
In the past year, Redcare Pharmacy has made strategic appointments to its leadership team to support its continued growth and expansion in the European digital healthcare market. These changes reflect the company's focus on strengthening its operational, technological, and human capital capabilities.
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As Farmaline is part of Redcare Pharmacy, corporate email addresses typically follow the parent company's standard format. Common formats for large corporations include variations of firstname and lastname. Customer service inquiries for Farmaline would use dedicated customer support channels, not individual executive emails.
firstname.lastname@redcare-pharmacy.com
Format
jane.doe@redcare-pharmacy.com
Example
70%
Success rate
GlobeNewswire • May 7, 2024
Redcare Pharmacy reported a strong start to 2024, with accelerated growth in the first quarter, particularly in its non-prescription segment. This performance led the company to raise its full-year sales guidance for non-Rx offerings, highlighting continued expansion in its key European markets....more
Redcare Pharmacy Investor Relations • June 14, 2023
Shop Apotheke Europe, the parent company of Farmaline, officially rebranded to Redcare Pharmacy. This change reflects the company's strategic shift towards a broader healthcare ecosystem, emphasizing comprehensive care and services beyond traditional pharmacy offerings, and providing a new corporate identity for the group that includes Farmaline....more
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