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FareHarbor is a powerful online booking and management software solution designed specifically for tour, activity, and attraction providers. Acquired by Booking Holdings in 2018, the platform helps businesses streamline their operations, manage availability, process online payments, and ultimately increase bookings. From an end-user perspective (the tour operator), FareHarbor offers a comprehensive dashboard, tools for website integration, customer communication features, and robust reporting. For their customers (travelers), it provides a seamless and easy way to discover and book experiences online.
The Denver headquarters serves as a major hub for North American operations, including software development, product management, sales, client success, and customer support for the FareHarbor platform.
Located in Denver's vibrant Lower Downtown (LoDo) district, the office is a modern workspace designed to foster collaboration and innovation. It likely features open-plan areas, meeting rooms equipped with technology, and amenities common in contemporary tech offices.
FareHarbor's work culture is generally described as dynamic, fast-paced, and customer-focused, typical of a successful tech company in the travel industry. There's an emphasis on teamwork, problem-solving, and supporting the growth of their clients. Being part of Booking Holdings likely brings a blend of agile startup energy with the resources and stability of a larger corporation.
Denver's growing status as a tech hub provides access to a skilled talent pool crucial for FareHarbor's software development and operational needs. This location is key for supporting its large North American client base and driving innovation.
FareHarbor supports tour and activity operators globally, offering its booking software and support services in numerous countries. While its strongest presence is in North America, Europe, and Australia/New Zealand, the platform is designed to cater to a diverse international clientele with multi-language and multi-currency capabilities. Global operations are managed through key offices and remote teams to provide localized support and development.
2420 17th St, Suite 300
Denver
CO
USA
Address: Herengracht 597, 1017 CE Amsterdam, Netherlands (Booking.com HQ, FareHarbor has presence)
Serves as the main point for European client management, market expansion in the EMEA region, and product localization.
Address: Specific street address not broadly publicized, located in Sydney CBD.
Supports growth and client success in the APAC market, adapting services to regional needs and time zones.
Address: Specific street address not broadly publicized.
Strengthens presence in a key US tech market, fostering relationships and talent acquisition on the West Coast.
Address: Specific street address not broadly publicized.
Supports client base and business development efforts in the Eastern United States.
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As of April 2025, FareHarbor' leadership includes:
FareHarbor has been backed by several prominent investors over the years, including:
No specific high-profile executive movements exclusive to the FareHarbor brand have been widely publicized in the last 12 months. As a subsidiary of Booking Holdings, leadership changes may occur within the broader corporate structure (e.g., Booking.com's Experiences division) and are not always announced as standalone FareHarbor news.
Discover the tools FareHarbor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FareHarbor likely uses common corporate email patterns. The most probable format is [firstinitial][last]@fareharbor.com or [first].[last]@fareharbor.com. For example, Jane Doe might be jdoe@fareharbor.com or jane.doe@fareharbor.com.
[firstinitial][last]@fareharbor.com (e.g., jsmith@fareharbor.com) or [first].[last]@fareharbor.com (e.g., john.smith@fareharbor.com)
Format
mvarley@fareharbor.com (example based on common format for Matt Varley)
Example
85%
Success rate
FareHarbor Compass Blog • December 5, 2023
FareHarbor announced the launch of its new mobile app for both iOS and Android devices. The app is designed to give tour and activity operators more flexibility to manage their business on the go, including viewing schedules, checking in guests, and accessing key business information directly from their smartphones....more
FareHarbor Compass Blog • October 25, 2023
FareHarbor introduced new customization options for its client dashboard. This update allows users to tailor their dashboard view to prioritize the metrics and information most relevant to their business, improving efficiency and data visibility for operators....more
PhocusWire • May 9, 2023
Booking Holdings CEO Glenn Fogel highlighted the growing importance of the experiences sector, where FareHarbor is a key asset. The strategy emphasizes integrating tours, activities, and attractions more deeply into the overall travel booking process to create a 'connected trip'....more
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