What Does FantasyLabs Do?

Total employees3
HeadquartersNew York
Founded2015

FantasyLabs provides a suite of powerful tools, data, and content for Daily Fantasy Sports (DFS) players. It offers lineup optimizers, player models, ownership projections, and in-depth analytics across various sports like NFL, NBA, MLB, and PGA. Co-founded by DFS professionals Peter Jennings and Jonathan Bales in 2015, FantasyLabs aims to help users make more informed decisions and build winning lineups. It was acquired by The Chernin Group in 2017, which subsequently formed The Action Network. FantasyLabs now operates as a key product within The Action Network, which itself was acquired by Better Collective in 2021.

Where Is FantasyLabs's Headquarters?

HQ Function

The New York office serves as a primary operational hub for The Action Network, guiding strategy, product development (including FantasyLabs), content creation, and business operations.

Notable Features:

Modern office facilities located in a prominent NYC business district, designed to support a technologically advanced media company. Likely features collaborative workspaces and technology infrastructure.

Work Culture:

A dynamic, collaborative, and data-driven environment focused on sports media and technology. Given The Action Network's distributed team, the HQ likely fosters both in-person collaboration for NY-based staff and acts as a central point for a wider remote workforce.

HQ Significance:

The New York hub is significant for The Action Network's access to media, technology talent, and partnership opportunities, crucial for the growth and development of its offerings, including FantasyLabs.

Values Reflected in HQ: Innovation, cutting-edge technology in sports media, and collaboration. The choice of a modern, well-equipped office in a major tech and media hub reflects these values.

Location:

FantasyLabs primarily targets users in North America where Daily Fantasy Sports are regulated and popular. As part of The Action Network and under Better Collective, its reach is supported by a company with a global sports media footprint. The Action Network's content and data services attract a global audience, and its distributed workforce may include international team members, facilitating broad operational capabilities.

Street Address:

10 Hudson Yards

City:

New York

State/Province:

NY

Country:

USA

Where Else Does FantasyLabs Operate Around the World?

Various (Remote)

Address: N/A (Distributed Workforce)

Allows access to a diverse global talent pool, enhances operational flexibility, and supports team members in various geographic locations, primarily across North America.

Buying Intent Signals for FantasyLabs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FantasyLabs? Meet the Executive Team

As of April 2025, FantasyLabs' leadership includes:

Adam Shaw - Co-CEO, Better Collective U.S. (Overseeing The Action Network)
Matt Restivo - Co-CEO, Better Collective U.S. (Overseeing The Action Network)
Peter Jennings - Co-Founder, FantasyLabs & Head of Product/Personalization, The Action Network
Chad Millman - Chief Content Officer, The Action Network

Who's Investing in FantasyLabs?

FantasyLabs has been backed by several prominent investors over the years, including:

Mark Cuban (Early investor in FantasyLabs)
Accomplice (Early investor in FantasyLabs)
Boston Seed Capital (Early investor in FantasyLabs)
The Chernin Group (Founding investor in The Action Network)
Nuveen (Investor in The Action Network)
Fertitta Capital (Investor in The Action Network)
Currently owned by Better Collective (A publicly traded company, acquired The Action Network in 2021)

What Leadership Changes Has FantasyLabs Seen Recently?

Hire2
Exits1

In early 2024, The Action Network saw a key leadership transition. Patrick Keane, CEO of The Action Network, stepped down. Subsequently, Adam Shaw and Matt Restivo were appointed Co-CEOs of Better Collective U.S., the parent company, to lead its U.S. business which includes The Action Network.

Departures

Patrick Keane, Patrick Keane stepped down as CEO of The Action Network following its integration into Better Collective.

New Appointments:

Adam Shaw, Adam Shaw, previously SVP of Commercial Partnerships at Better Collective, appointed Co-CEO of Better Collective U.S., overseeing The Action Network.
Matt Restivo, Matt Restivo, previously Chief Commercial Officer at Better Collective, appointed Co-CEO of Better Collective U.S., overseeing The Action Network.

What Technology (Tech Stack) Is Used byFantasyLabs?

Discover the tools FantasyLabs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FantasyLabs Email Formats and Examples

Specific email formats for The Action Network are not publicly detailed. However, common patterns for technology and media companies include [first].[last]@[domain].com or [first_initial][last]@[domain].com. For The Action Network, the domain is @actionnetwork.com.

[first].[last]@actionnetwork.com or [first_initial][last]@actionnetwork.com

Format

example: jane.doe@actionnetwork.com or jdoe@actionnetwork.com

Example

75%

Success rate

What's the Latest News About FantasyLabs?

Sports Business JournalJanuary 9, 2024

The Action Network CEO Patrick Keane Steps Down; Better Collective U.S. to be Led by Co-CEOs Adam Shaw and Matt Restivo

Patrick Keane has stepped down from his role as CEO of The Action Network. Better Collective, which acquired Action Network in 2021, announced that its U.S. business will now be co-led by Adam Shaw and Matt Restivo, who will serve as Co-CEOs for Better Collective U.S....more

GlobeNewswire (Better Collective)May 15, 2024

Better Collective Reports Strong Q1 2024 with Growth in North American Market including The Action Network

Better Collective, parent company of The Action Network and FantasyLabs, released its Q1 2024 financial results, indicating an 8% organic revenue growth and strong performance in its North American operations. This highlights the continued success of its U.S.-facing brands like The Action Network in the competitive sports media and affiliate market....more

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