Fanatics
Fanatics's Overview
Fanatics Inc. is a global digital sports platform and leading provider of licensed sports merchandise. The company operates a diverse portfolio of businesses, including e-commerce (Fanatics Commerce), trading cards and collectibles (Fanatics Collectibles, including Topps), sports betting and iGaming (Fanatics Betting & Gaming), and live events (Fanatics Events). Fanatics aims to be the ultimate destination for sports fans, offering a wide range of products and experiences across its vertically integrated platform. It partners with major professional sports leagues, collegiate athletic programs, and individual player associations worldwide.
Where is Fanatics's Headquarters?
HQ Function
Serves as the central hub for executive leadership, global strategy, e-commerce operations, technology development, and corporate functions.
Notable Features:
Modern corporate campus designed to foster collaboration and innovation, often featuring sports memorabilia and brand aesthetics reflecting its core business.
Work Culture:
Known for a fast-paced, dynamic, and results-oriented environment. Emphasis on innovation, fan-centricity, and a passion for sports. Employees often describe it as a place where they can combine their love for sports with their professional careers.
HQ Significance:
The Jacksonville HQ is pivotal for Fanatics' global operations, directing its expansion into new verticals like collectibles and gaming, and managing its extensive network of league and team partnerships.
Values Reflected in HQ: The headquarters likely reflects values such as 'By Fans, For Fans,' innovation, speed, and a commitment to being a leader in the sports industry.
Location:
Fanatics supports its global operations through a network of offices and fulfillment centers across North America, Europe, and Asia. Key functions supported globally include e-commerce operations, manufacturing and distribution of licensed merchandise, technology development for its digital platforms, customer service, marketing, and business development for its various verticals like Commerce, Collectibles, and Betting & Gaming.
Street Address:
8100 Nations Way
City:
Jacksonville
State/Province:
Florida
Country:
USA
Fanatics's Global Presence
New York, New York, USA
Address: 95 Morton St, New York, NY 10014 (Note: Specific addresses for all business units may vary; this is one known corporate location)
Focuses on strategic partnerships, media, financial operations, and houses significant leadership for its collectibles and gaming divisions.
Conshohocken, Pennsylvania, USA
Address: One E. Main Street, Conshohocken, PA 19428 (Likely location for parts of Fanatics Betting & Gaming)
Supports the development and operations of Fanatics' sports betting and online gaming platform.
Manchester, United Kingdom
Address: Greengate, Middleton, Manchester, M24 1FD, UK (Fanatics International)
Drives international growth, manages partnerships with European football clubs, and oversees regional distribution.
Boulder, Colorado, USA
Address: Undisclosed (Historically linked to e-commerce and tech talent)
Leverages the tech talent pool in the Boulder area for developing and enhancing Fanatics' digital sports platform.
San Mateo, California, USA
Address: Undisclosed (Bay Area tech presence)
Strengthens technological capabilities and West Coast operations.
Buying Intent Signals for Fanatics
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Executive Team of Fanatics
As of April 2025, Fanatics' leadership includes:
Investors of Fanatics
Fanatics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Fanatics has been actively expanding its executive team, particularly in its newer divisions like Betting & Gaming and Events, alongside strategic hires in corporate functions to support its rapid growth and diversification.
New Appointments:
Technology (Tech Stack) used by Fanatics
Discover the tools Fanatics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fanatics Email Formats and Examples
Fanatics Inc. commonly uses a few standard email formats for its employees. The most prevalent format appears to be the first initial followed by the last name.
[first_initial][last]@fanatics.com
Format
jdoe@fanatics.com
Example
85%
Success rate
News and media
CNBC • April 18, 2024
Fanatics launches live shopping app with Tom Brady, Odell Beckham Jr.
Fanatics launched 'Fanatics Live,' a new live commerce platform for sports fans to buy trading cards, collectibles, and merchandise. The platform will feature live shows hosted by athletes, celebrities, and influencers, including Tom Brady and Odell Beckham Jr....more
SportsPro Media • February 27, 2024
Fanatics and WWE expand partnership to include trading cards and NFTs
Fanatics and WWE announced an expansion of their existing e-commerce partnership, granting Fanatics Collectibles exclusive rights for WWE physical and digital trading cards and NFTs. This deepens Fanatics' hold on the sports collectibles market....more
ESPN • January 11, 2024
Fanatics Sportsbook goes live in Pennsylvania, its 10th state
Fanatics Betting & Gaming continued its U.S. expansion by launching its online sportsbook and casino platform in Pennsylvania. This marks the 10th state where Fanatics' betting operations are live, continuing its aggressive rollout strategy....more
Bloomberg • August 16, 2023
Fanatics Sports Betting App Goes Live in Four US States
Fanatics officially launched its sports betting app in Maryland, Massachusetts, Ohio and Tennessee, marking a significant step in its ambition to become a major player in the U.S. sports wagering market....more
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