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Family First of NY Federal Credit Union is a member-owned, not-for-profit financial cooperative dedicated to providing its members with a full range of affordable financial services. With a strong commitment to the communities it serves in New York State, Family First focuses on personalized service, financial education, and helping members achieve their financial goals. They offer savings and checking accounts, loans, mortgages, digital banking, and more, all while prioritizing the financial well-being of their member-owners.
The headquarters serves as the central administrative hub, overseeing branch operations, strategic planning, member services support, marketing, and compliance for the credit union.
As a credit union office, the facility is designed for both member interaction (if it's also a branch) and administrative functions, likely featuring modern teller services, private offices for member consultations, and back-office operational spaces.
The work culture at a credit union like Family First typically emphasizes member service, community involvement, teamwork, and ethical practices. Employees are often encouraged to be knowledgeable and helpful, fostering a supportive environment for both staff and members.
The headquarters is significant as it underpins the entire operational network of the credit union, ensuring consistent service delivery and strategic direction across all its branches and service areas in New York.
Family First of NY Federal Credit Union's presence is concentrated within New York State. They support members across several counties, including the Greater Rochester area, the Finger Lakes region, and the Southern Tier. Operations include a network of physical branches offering in-person banking, loan services, and member support, complemented by robust digital banking platforms for remote access to accounts and services.
2520 Browncroft Blvd
Rochester
NY
USA
Address: 375 Fairport Road, East Rochester, NY 14445
Serves as a convenient access point for members residing or working in the eastern suburbs of Rochester, ensuring local financial needs are met.
Address: 330 Eastern Boulevard, Canandaigua, NY 14424
Supports the financial well-being of the Canandaigua community and surrounding areas in Ontario County by providing accessible credit union services.
Address: 154 Denison Parkway East, Corning, NY 14830
Caters to the financial requirements of members in Steuben County, reinforcing the credit union's commitment to serving diverse communities across its chartered area.
Address: 1167 Ridge Road, Webster, NY 14580
Enhances service accessibility for members in the northeastern part of Monroe County, supporting local residents and businesses.
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As of April 2025, Family First of NY Federal Credit Union' leadership includes:
Family First of NY Federal Credit Union has been backed by several prominent investors over the years, including:
Specific high-profile executive new hires or departures at Family First of NY Federal Credit Union are not typically announced broadly in major financial news outlets unless part of significant strategic shifts. Routine leadership changes are often communicated internally or through local community channels. No major executive changes have been publicly noted in the last 12 months.
Discover the tools Family First of NY Federal Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Family First of NY Federal Credit Union's primary method for member communication is through secure messaging within their online banking platform or via official contact forms and published email addresses on their website. For direct staff emails, a common format at similar organizations is often first initial followed by last name, or first name.lastname.
jdoe@familyfirstny.com (e.g., [first_initial][last]@familyfirstny.com) or john.doe@familyfirstny.com
Format
memberservice@familyfirstny.com (example for member services; actual general contact emails may vary and should be confirmed on their website)
Example
70%
Success rate
Family First NY Website News • December 20, 2023
Family First of NY Federal Credit Union announced the successful collection of over 200 coats during its annual coat drive. The coats were donated to local organizations to help children in need stay warm during the winter, highlighting the credit union's commitment to community support....more
Family First NY Website News • October 19, 2023
Family First of NY Federal Credit Union proudly sponsored the Rochester Business Journal's Women of Excellence awards, an event recognizing high-achieving women for their professional experience, community involvement, leadership, and impact....more
CUInsight • September 1, 2023
Family First of NY Federal Credit Union has partnered with Origence Mortgage Services (OMS) to enhance its mortgage origination and servicing capabilities. This collaboration aims to improve the member experience and streamline the mortgage process for the credit union....more
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