What Does Family First of NY Federal Credit Union Do?

Total employees130
HeadquartersRochester
Founded1960

Family First of NY Federal Credit Union is a member-owned, not-for-profit financial cooperative dedicated to providing its members with a full range of affordable financial services. With a strong commitment to the communities it serves in New York State, Family First focuses on personalized service, financial education, and helping members achieve their financial goals. They offer savings and checking accounts, loans, mortgages, digital banking, and more, all while prioritizing the financial well-being of their member-owners.

Where Is Family First of NY Federal Credit Union's Headquarters?

HQ Function

The headquarters serves as the central administrative hub, overseeing branch operations, strategic planning, member services support, marketing, and compliance for the credit union.

Notable Features:

As a credit union office, the facility is designed for both member interaction (if it's also a branch) and administrative functions, likely featuring modern teller services, private offices for member consultations, and back-office operational spaces.

Work Culture:

The work culture at a credit union like Family First typically emphasizes member service, community involvement, teamwork, and ethical practices. Employees are often encouraged to be knowledgeable and helpful, fostering a supportive environment for both staff and members.

HQ Significance:

The headquarters is significant as it underpins the entire operational network of the credit union, ensuring consistent service delivery and strategic direction across all its branches and service areas in New York.

Values Reflected in HQ: The headquarters facility would aim to reflect the credit union's values of trust, security, community, accessibility, and member-centric service.

Location:

Family First of NY Federal Credit Union's presence is concentrated within New York State. They support members across several counties, including the Greater Rochester area, the Finger Lakes region, and the Southern Tier. Operations include a network of physical branches offering in-person banking, loan services, and member support, complemented by robust digital banking platforms for remote access to accounts and services.

Street Address:

2520 Browncroft Blvd

City:

Rochester

State/Province:

NY

Country:

USA

Where Else Does Family First of NY Federal Credit Union Operate Around the World?

East Rochester, NY/USA

Address: 375 Fairport Road, East Rochester, NY 14445

Serves as a convenient access point for members residing or working in the eastern suburbs of Rochester, ensuring local financial needs are met.

Canandaigua, NY/USA

Address: 330 Eastern Boulevard, Canandaigua, NY 14424

Supports the financial well-being of the Canandaigua community and surrounding areas in Ontario County by providing accessible credit union services.

Corning, NY/USA

Address: 154 Denison Parkway East, Corning, NY 14830

Caters to the financial requirements of members in Steuben County, reinforcing the credit union's commitment to serving diverse communities across its chartered area.

Webster, NY/USA

Address: 1167 Ridge Road, Webster, NY 14580

Enhances service accessibility for members in the northeastern part of Monroe County, supporting local residents and businesses.

Buying Intent Signals for Family First of NY Federal Credit Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Family First of NY Federal Credit Union? Meet the Executive Team

As of April 2025, Family First of NY Federal Credit Union' leadership includes:

Tom DePaull - President/CEO
Katie MacFeely - Chief Experience Officer (CXO)
Mark Sansone - Chief Financial Officer
Allison Cawrse - Chief Lending Officer

Who's Investing in Family First of NY Federal Credit Union?

Family First of NY Federal Credit Union has been backed by several prominent investors over the years, including:

As a federal credit union, Family First of NY is member-owned and not-for-profit. Its 'investors' are its members, who collectively own the institution and benefit from its financial success through dividends, lower loan rates, and fewer fees, rather than through traditional equity investment.

What Leadership Changes Has Family First of NY Federal Credit Union Seen Recently?

Hire0
Exits0

Specific high-profile executive new hires or departures at Family First of NY Federal Credit Union are not typically announced broadly in major financial news outlets unless part of significant strategic shifts. Routine leadership changes are often communicated internally or through local community channels. No major executive changes have been publicly noted in the last 12 months.

What Technology (Tech Stack) Is Used byFamily First of NY Federal Credit Union?

Discover the tools Family First of NY Federal Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Family First of NY Federal Credit Union Email Formats and Examples

Family First of NY Federal Credit Union's primary method for member communication is through secure messaging within their online banking platform or via official contact forms and published email addresses on their website. For direct staff emails, a common format at similar organizations is often first initial followed by last name, or first name.lastname.

jdoe@familyfirstny.com (e.g., [first_initial][last]@familyfirstny.com) or john.doe@familyfirstny.com

Format

memberservice@familyfirstny.com (example for member services; actual general contact emails may vary and should be confirmed on their website)

Example

70%

Success rate

What's the Latest News About Family First of NY Federal Credit Union?

Family First NY Website NewsDecember 20, 2023

Family First Collects Over 200 Coats for Local Children

Family First of NY Federal Credit Union announced the successful collection of over 200 coats during its annual coat drive. The coats were donated to local organizations to help children in need stay warm during the winter, highlighting the credit union's commitment to community support....more

Family First NY Website NewsOctober 19, 2023

Family First Sponsors Rochester Business Journal's Women of Excellence Awards

Family First of NY Federal Credit Union proudly sponsored the Rochester Business Journal's Women of Excellence awards, an event recognizing high-achieving women for their professional experience, community involvement, leadership, and impact....more

CUInsightSeptember 1, 2023

Family First of NY FCU partners with OMS to enhance mortgage origination and servicing

Family First of NY Federal Credit Union has partnered with Origence Mortgage Services (OMS) to enhance its mortgage origination and servicing capabilities. This collaboration aims to improve the member experience and streamline the mortgage process for the credit union....more

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