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Fam Brands, established in 1989, is a prominent designer, manufacturer, and distributor of apparel, specializing in activewear, sportswear, and lifestyle collections. The company manages a diverse portfolio of owned and licensed brands, including Marika, Zobha, Balance Collection, Three Dots, and is a key licensing partner for brands like Eddie Bauer and Bally Total Fitness. Fam Brands is known for its commitment to quality, innovation, and speed-to-market, serving a wide range of consumers through various retail channels and direct-to-consumer platforms. Their operations encompass design, product development, global sourcing, and distribution.
The headquarters serves as the central command for all corporate functions, including executive leadership, design and merchandising, sales and marketing, finance, human resources, and logistics oversight.
The facility likely includes modern office spaces, design studios, showrooms, and is co-located with or near their primary distribution center, optimizing operational efficiency.
Fam Brands fosters a dynamic, fast-paced, and collaborative work environment. The culture emphasizes innovation in apparel design, brand development, and responsiveness to market trends. Employees often highlight a supportive atmosphere and opportunities for growth within the fashion industry.
Its location in Southern California provides access to a rich talent pool in fashion design and merchandising, as well as proximity to key logistics networks, crucial for their national and international distribution.
Fam Brands maintains a significant global presence primarily through its extensive sourcing and manufacturing network in Asia. The company also distributes its products internationally, serving various markets. While its corporate headquarters and primary distribution are in the US, its operational footprint is global, enabling it to design, produce, and sell apparel worldwide.
5815 Smithway St
Commerce
CA
USA
Address: Specific office addresses in Asia are not publicly listed.
To leverage Asia's extensive manufacturing capabilities, textile resources, and skilled labor for Fam Brands' diverse apparel lines, ensuring cost-effective and high-quality production.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, FAM Brands' leadership includes:
FAM Brands has been backed by several prominent investors over the years, including:
As a privately held company, Fam Brands does not frequently publicize routine executive movements. No major executive hires or departures have been widely reported in mainstream business news in the last 12 months. Key leadership appears stable.
Discover the tools FAM Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for companies like Fam Brands often use a combination of the employee's first name, last name, or initials. Based on common patterns, one likely format is [first_initial][last]@fambrands.com.
[first_initial][last]@fambrands.com
Format
jdoe@fambrands.com
Example
80%
Success rate
SGB Media • May 8, 2023
Fam Brands announced a licensing agreement with Jessica Simpson to design, produce and distribute an activewear collection. The Jessica Simpson Active line is set to launch in Fall 2024....more
SGB Media • January 23, 2023
Fam Brands announced it had extended its licensing agreement with SPARC Group for Eddie Bauer men’s and women’s activewear, outerwear, hosiery, and socks. The partnership, which began in 2013, will continue with Fam Brands designing, producing and distributing these categories....more
License Global • November 1, 2022
Fam Brands has entered a multi-year licensing agreement with Bally Total Fitness to design, manufacture and distribute Bally Total Fitness activewear and accessories....more
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