What Does Fakta Do?

Total employees941
HeadquartersAlbertslund
FoundedN/A

Fakta was a well-known chain of discount supermarkets in Denmark, owned by Coop Danmark. Established in 1981, Fakta focused on providing affordable groceries to Danish consumers. Over the years, it grew to become one of the country's prominent discount chains. However, beginning in September 2022, Coop Danmark initiated a major restructuring called 'Coop of the Future,' which led to the phasing out of the Fakta brand. Most Fakta stores were converted into the new Coop 365discount concept or rebranded as local Brugsen (Dagli'Brugsen or SuperBrugsen) stores, aiming to strengthen Coop's position in the competitive discount market. The last Fakta store closed in April 2023, marking the end of the brand. While the Fakta name is no longer in use for stores, its legacy as a part of Danish retail history continues through the transformed store network.

Where Is Fakta's Headquarters?

HQ Function

Central administration, strategic planning, logistics, procurement, marketing, and operational support for all of Coop Danmark's retail chains, including the former Fakta brand and its successor Coop 365discount.

Notable Features:

A large, modern office complex designed to facilitate the extensive operations of a major national retail organization. It serves as the central hub for Coop Danmark's diverse activities.

Work Culture:

A collaborative and dynamic environment focused on retail excellence, operational efficiency, and serving the needs of Danish consumers and the cooperative's members. There is a strong emphasis on sustainability, community engagement, and adapting to market changes, reflecting Coop's core values.

HQ Significance:

As the primary administrative and strategic center for Coop Danmark, this headquarters was pivotal for all decisions regarding Fakta's operations, product assortment, marketing strategies, and ultimately, its strategic rebranding and integration into the Coop 365discount chain.

Values Reflected in HQ: The headquarters reflects values of centralized management, operational efficiency, innovation in retail, and a long-term commitment to serving the Danish market, all underpinned by Coop's cooperative principles.

Location:

Fakta operated exclusively within Denmark. Its parent company, Coop Danmark, also primarily focuses its retail operations on the Danish market, serving Danish consumers through its diverse portfolio of supermarket chains. While Coop amba (the ultimate parent association) participates in Nordic purchasing collaborations like Coop Trading to leverage scale, Fakta as a brand did not have an international store presence or direct global operations.

Street Address:

Roskildevej 65

City:

Albertslund

State/Province:

Region Hovedstaden

Country:

Denmark

Where Else Does Fakta Operate Around the World?

Nationwide, Denmark

Address: Numerous street addresses across various Danish towns and cities.

To ensure widespread availability of budget-friendly food and essential goods for consumers across all regions of Denmark, competing directly with other national and international discount retailers in the Danish market.

Buying Intent Signals for Fakta

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fakta? Meet the Executive Team

As of April 2025, Fakta' leadership includes:

Kræn Østergaard Nielsen - CEO, Coop Danmark
Anders T. Skole-Sørensen - CFO, Coop Danmark
Thomas Nielsen - Chain Director, Coop 365discount (formerly overseeing Fakta during transition)
Kenneth Pedersen - Commercial Director, Coop Danmark

Who's Investing in Fakta?

Fakta has been backed by several prominent investors over the years, including:

Coop amba (a cooperative owned by its approximately 2 million Danish members)

What Leadership Changes Has Fakta Seen Recently?

Hire2
Exits1

In the past 12-18 months, Coop Danmark has experienced key leadership appointments and transitions as it implements its 'Coop of the Future' strategy. This includes significant changes to its discount store formats, notably the phasing out of Fakta and the aggressive rollout of Coop 365discount.

Departures

Stina Glavind, Stina Glavind departed from her role as Commercial Director at Coop Danmark.

New Appointments:

Kenneth Pedersen, Kenneth Pedersen appointed as new Commercial Director for Coop Danmark, succeeding Stina Glavind.
Pernille Skipper, Pernille Skipper elected as new Chairwoman of Coop amba, the parent association of Coop Danmark.

What Technology (Tech Stack) Is Used byFakta?

Discover the tools Fakta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fakta Email Formats and Examples

Email addresses for Coop Danmark, the parent company of the former Fakta chain, generally adhere to common corporate structures. The most probable formats utilize combinations of the employee's first and last names, often separated by a dot, or initials combined with the last name.

Coop Danmark Email format for example [firstname].[lastname]@coop.dk or [firstinitial].[lastname]@coop.dk

Format

fornavn.efternavn@coop.dk

Example

80%

Success rate

What's the Latest News About Fakta?

Coop.dkSeptember 14, 2022

Coop Danmark Announces Major Simplification: Fakta Brand to Cease, Stores to Convert

Coop Danmark unveiled a significant strategic initiative, 'Fremtidens Coop' (Coop of the Future), which includes discontinuing the Fakta brand. Most existing Fakta stores are planned for conversion into the Coop 365discount format or local Dagli'Brugsen/SuperBrugsen stores to strengthen Coop's discount market position....more

B.T. (via Ritzau)April 23, 2023

The End of an Era: Last Fakta Store Closes as Rebranding Completes

The final Fakta store in Denmark officially ceased operations, marking the complete retirement of the Fakta brand. All former Fakta locations have now been rebranded, primarily as Coop 365discount stores, as part of Coop Danmark's comprehensive retail strategy update....more

DagligvarehandlenFebruary 7, 2024

Coop Aims for 270 Coop 365discount Stores by Year-End, Solidifying Post-Fakta Strategy

Coop Danmark announced plans to expand its Coop 365discount chain to 270 stores by the end of the year. This expansion heavily relies on the conversion of former Fakta locations and underscores the strategic shift towards this new discount format....more

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