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Fakta was a well-known chain of discount supermarkets in Denmark, owned by Coop Danmark. Established in 1981, Fakta focused on providing affordable groceries to Danish consumers. Over the years, it grew to become one of the country's prominent discount chains. However, beginning in September 2022, Coop Danmark initiated a major restructuring called 'Coop of the Future,' which led to the phasing out of the Fakta brand. Most Fakta stores were converted into the new Coop 365discount concept or rebranded as local Brugsen (Dagli'Brugsen or SuperBrugsen) stores, aiming to strengthen Coop's position in the competitive discount market. The last Fakta store closed in April 2023, marking the end of the brand. While the Fakta name is no longer in use for stores, its legacy as a part of Danish retail history continues through the transformed store network.
Central administration, strategic planning, logistics, procurement, marketing, and operational support for all of Coop Danmark's retail chains, including the former Fakta brand and its successor Coop 365discount.
A large, modern office complex designed to facilitate the extensive operations of a major national retail organization. It serves as the central hub for Coop Danmark's diverse activities.
A collaborative and dynamic environment focused on retail excellence, operational efficiency, and serving the needs of Danish consumers and the cooperative's members. There is a strong emphasis on sustainability, community engagement, and adapting to market changes, reflecting Coop's core values.
As the primary administrative and strategic center for Coop Danmark, this headquarters was pivotal for all decisions regarding Fakta's operations, product assortment, marketing strategies, and ultimately, its strategic rebranding and integration into the Coop 365discount chain.
Fakta operated exclusively within Denmark. Its parent company, Coop Danmark, also primarily focuses its retail operations on the Danish market, serving Danish consumers through its diverse portfolio of supermarket chains. While Coop amba (the ultimate parent association) participates in Nordic purchasing collaborations like Coop Trading to leverage scale, Fakta as a brand did not have an international store presence or direct global operations.
Roskildevej 65
Albertslund
Region Hovedstaden
Denmark
Address: Numerous street addresses across various Danish towns and cities.
To ensure widespread availability of budget-friendly food and essential goods for consumers across all regions of Denmark, competing directly with other national and international discount retailers in the Danish market.
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As of April 2025, Fakta' leadership includes:
Fakta has been backed by several prominent investors over the years, including:
In the past 12-18 months, Coop Danmark has experienced key leadership appointments and transitions as it implements its 'Coop of the Future' strategy. This includes significant changes to its discount store formats, notably the phasing out of Fakta and the aggressive rollout of Coop 365discount.
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Email addresses for Coop Danmark, the parent company of the former Fakta chain, generally adhere to common corporate structures. The most probable formats utilize combinations of the employee's first and last names, often separated by a dot, or initials combined with the last name.
Coop Danmark Email format for example [firstname].[lastname]@coop.dk or [firstinitial].[lastname]@coop.dk
Format
fornavn.efternavn@coop.dk
Example
80%
Success rate
Coop.dk • September 14, 2022
Coop Danmark unveiled a significant strategic initiative, 'Fremtidens Coop' (Coop of the Future), which includes discontinuing the Fakta brand. Most existing Fakta stores are planned for conversion into the Coop 365discount format or local Dagli'Brugsen/SuperBrugsen stores to strengthen Coop's discount market position....more
B.T. (via Ritzau) • April 23, 2023
The final Fakta store in Denmark officially ceased operations, marking the complete retirement of the Fakta brand. All former Fakta locations have now been rebranded, primarily as Coop 365discount stores, as part of Coop Danmark's comprehensive retail strategy update....more
Dagligvarehandlen • February 7, 2024
Coop Danmark announced plans to expand its Coop 365discount chain to 270 stores by the end of the year. This expansion heavily relies on the conversion of former Fakta locations and underscores the strategic shift towards this new discount format....more
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