What Does Fairway & Greene Do?

Total employees150
HeadquartersMequon
Founded1995

Fairway & Greene is a distinguished brand in the golf apparel industry, celebrated for its commitment to classic American style, luxurious materials, and meticulous craftsmanship. Founded in 1995, the brand offers a comprehensive collection of high-performance golf wear for men and women, including polos, sweaters, outerwear, and bottoms. Fairway & Greene apparel is designed for discerning golfers who appreciate sophisticated aesthetics, comfort, and durability. The brand is often found in prestigious pro shops, resorts, and specialty retail stores, reflecting its premium positioning in the market. It is part of the Summit Golf Brands portfolio.

Where Is Fairway & Greene's Headquarters?

HQ Function

The Mequon headquarters manages key operations for Summit Golf Brands, including brand management for Fairway & Greene, product design and development, merchandising, sales, marketing, and customer service.

Notable Features:

Modern office facilities designed to support a collaborative work environment, likely including showrooms for its apparel lines and dedicated design studios.

Work Culture:

The work culture at Summit Golf Brands likely emphasizes a passion for golf, high-quality products, and brand heritage, fostering a collaborative and innovative environment focused on customer satisfaction and market leadership in golf apparel.

HQ Significance:

This location is significant as the operational core for Summit Golf Brands, driving the strategy, design, and distribution for Fairway & Greene and its sister brands in the competitive golf apparel market.

Values Reflected in HQ: The headquarters likely reflects values of quality, craftsmanship, tradition, performance, and a deep understanding of the golf lifestyle that Fairway & Greene embodies.

Location:

Fairway & Greene products are distributed internationally, primarily through high-end golf pro shops, luxury resorts, and select specialty retailers in North America, Europe, and parts of Asia. Their global presence is supported by a dedicated sales network and international distributors, ensuring the brand reaches discerning golfers worldwide. The brand's e-commerce website also facilitates direct-to-consumer sales globally.

Street Address:

11221 N. Sinsinawa Rd

City:

Mequon

State/Province:

Wisconsin

Country:

USA

Where Else Does Fairway & Greene Operate Around the World?

New York, New York, USA

Address: 149 West 36th Street, 6th Floor, New York, NY 10018

To engage with fashion trends, key retail partners, media, and provide a strategic presence in a major US commercial and fashion center.

Buying Intent Signals for Fairway & Greene

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fairway & Greene? Meet the Executive Team

As of April 2025, Fairway & Greene' leadership includes:

Chad Watson - Chief Executive Officer, Summit Golf Brands
Erika Serow - President, Summit Golf Brands
Jack Lessig - Executive Vice President of Sales, Summit Golf Brands
Annmarie Dodd - Chief Merchandising Officer, Summit Golf Brands

Who's Investing in Fairway & Greene?

Fairway & Greene has been backed by several prominent investors over the years, including:

Newtimes Group

What Leadership Changes Has Fairway & Greene Seen Recently?

Hire1
Exits0

In the past year, Summit Golf Brands, parent company of Fairway & Greene, strengthened its leadership team with key appointments, most notably filling the role of President to drive future growth and brand strategy.

New Appointments:

Erika Serow, Erika Serow joined Summit Golf Brands as President, tasked with overseeing operations and strategic growth for its collection of golf and lifestyle apparel brands.

What Technology (Tech Stack) Is Used byFairway & Greene?

Discover the tools Fairway & Greene uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fairway & Greene Email Formats and Examples

Email communications from Fairway & Greene corporate employees typically use the Summit Golf Brands domain (@summitgolfbrands.com). The most common format is [first_initial][last], but other variations might exist.

[first_initial][last]@summitgolfbrands.com

Format

cwatson@summitgolfbrands.com

Example

75%

Success rate

What's the Latest News About Fairway & Greene?

The Golf WireAugust 1, 2023

Fairway & Greene Introduces Fall 2023 Collection

Fairway & Greene announced the launch of its Fall 2023 collection, featuring a range of sophisticated and performance-oriented golf apparel. The collection emphasizes luxurious fabrics, classic styling, and seasonal color palettes for men and women golfers....more

SGB MediaMarch 27, 2023

Summit Golf Brands Names Erika Serow President

Summit Golf Brands, the parent company of Fairway & Greene, Zero Restriction, B. Draddy, and EP New York, appointed Erika Serow as its new President. Serow brings extensive leadership experience from the apparel industry to her new role....more

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