What Does Fair Trade USA Do?

Total employees237
HeadquartersOakland
Founded1998

Fair Trade USA is a globally recognized non-profit organization and the leading third-party certifier of Fair Trade products in North America. Founded in 1998, their mission is to foster a more equitable global trade model that benefits farmers, workers, consumers, industry, and the earth. They achieve this by setting rigorous standards for ethical production, including fair prices, safe working conditions, environmental protection, and community development funds. Through their certification label, Fair Trade USA empowers consumers to make purchases that support sustainable livelihoods and drive positive social and environmental impact across supply chains for products like coffee, cocoa, apparel, seafood, and fresh produce.

Where Is Fair Trade USA's Headquarters?

HQ Function

The Oakland headquarters serves as the primary operational and strategic center for Fair Trade USA. This includes managing certification processes, developing standards, forging business partnerships, leading marketing and consumer engagement campaigns, advocacy efforts, and overseeing all administrative functions for North America.

Notable Features:

The office is situated in a modern commercial building in downtown Oakland, offering a dynamic and accessible work environment. The space is designed to encourage collaboration and reflect the organization's mission-driven culture.

Work Culture:

Fair Trade USA fosters a passionate, mission-oriented, and collaborative work culture. Employees are typically driven by a commitment to social equity and environmental sustainability, working in an environment that values innovation, impact, and teamwork.

HQ Significance:

The headquarters is pivotal in coordinating the expansion of Fair Trade practices across North America and globally. It drives initiatives that impact millions of producers worldwide by connecting them to conscious businesses and consumers, thereby shaping a more ethical global marketplace.

Values Reflected in HQ: The headquarters' location in a socially conscious city and its likely emphasis on a sustainable and inclusive workspace reflect Fair Trade USA's core values of equity, empowerment, community, and environmental stewardship.

Location:

While its main office is in California, Fair Trade USA's operations and impact are inherently global. They certify and support producers in over 50 countries across Latin America, Africa, Asia, and Oceania. Functions supported globally include standard setting and compliance, auditing, producer training and capacity building, supply chain development, and impact monitoring. They work through a network of international staff, local partners, and collaborations with other Fair Trade organizations to implement and uphold their standards worldwide.

Street Address:

180 Grand Avenue, Suite 1225

City:

Oakland

State/Province:

California

Country:

USA

Where Else Does Fair Trade USA Operate Around the World?

No additional office locations available.

Buying Intent Signals for Fair Trade USA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fair Trade USA? Meet the Executive Team

As of April 2025, Fair Trade USA' leadership includes:

Nathalie Lam - Chief Executive Officer
Amy Blyth - Chief Financial Officer
Abby Ayers - Chief People & Culture Officer
Fanny Tcherkoff - Chief Commercial Officer
Paul Rice - Founder & Strategic Advisor

Who's Investing in Fair Trade USA?

Fair Trade USA has been backed by several prominent investors over the years, including:

Funded through a diversified model including certification service fees from partnered brands, grants from philanthropic foundations, corporate partnerships for specific programs, and individual donations.

What Leadership Changes Has Fair Trade USA Seen Recently?

Hire1
Exits1

The most significant executive change in the last 12 months at Fair Trade USA was the appointment of Nathalie Lam as the new Chief Executive Officer in November 2023. This followed the transition of founder Paul Rice from the CEO role to a Founder & Strategic Advisor position, ensuring his continued involvement in the organization's mission.

Departures

Paul Rice, Paul Rice transitioned from the Chief Executive Officer role, which he held since founding the organization.

New Appointments:

Nathalie Lam, Nathalie Lam was appointed as the new Chief Executive Officer to lead Fair Trade USA into its next chapter of growth and impact.

What Technology (Tech Stack) Is Used byFair Trade USA?

Discover the tools Fair Trade USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fair Trade USA Email Formats and Examples

Fair Trade USA likely utilizes standard professional email formats common for non-profit organizations. The most probable format is the first initial followed by the last name.

flast@fairtradeusa.org

Format

jdoe@fairtradeusa.org

Example

75%

Success rate

What's the Latest News About Fair Trade USA?

Fair Trade USAFebruary 20, 2024

Fair Trade USA and Chobani Mark Five Years of Pioneering Fair Trade Dairy Partnership

Fair Trade USA and Chobani celebrated the five-year anniversary of their innovative partnership, which launched the first-ever Fair Trade Certified™ dairy program in the U.S. This collaboration has significantly benefited dairy workers and promoted more sustainable farming practices in the industry....more

Fair Trade USANovember 6, 2023

Fair Trade USA Appoints Nathalie Lam as New Chief Executive Officer

Fair Trade USA announced the appointment of Nathalie Lam as its new Chief Executive Officer. Lam, with a strong background in sustainability and global brands like L'Oréal and Philips, succeeds founder Paul Rice, who transitioned to a Founder & Strategic Advisor role....more

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