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EYTYS's Overview

Total employees21
HeadquartersStockholm
Founded2013

Eytys is a Stockholm-based fashion label founded in 2013 by Jonathan Hirschfeld and Max Schiller. Known for its genderless approach and distinctive '90s and workwear-inspired aesthetic, Eytys initially gained popularity for its chunky-soled sneakers. The brand has since expanded to include a full range of ready-to-wear apparel, denim, and accessories, all embodying a philosophy of 'generic-specific' design—creating timeless yet distinct pieces. Eytys emphasizes quality materials and a contemporary, unisex appeal, drawing inspiration from subcultures and art. In April 2024, Eytys was acquired by Acne Studios.

Where is EYTYS's Headquarters?

HQ Function

Serves as the central hub for design, brand management, marketing, global operations, and also houses their primary flagship retail space.

Notable Features:

The Eytys Stockholm store/HQ is known for its minimalist yet impactful Scandinavian design, often featuring raw materials like concrete and steel, industrial elements, and curated art installations, reflecting the brand's distinct aesthetic.

Work Culture:

A creative, dynamic, and collaborative environment, fostering innovation in design and brand expression. The culture likely emphasizes contemporary art, subcultures, and the brand's unisex fashion principles.

HQ Significance:

The Stockholm HQ is central to Eytys's identity, grounding the brand in its Swedish design heritage while projecting a global, contemporary vision. It is the birthplace of their design philosophy and core operational strategies.

Values Reflected in HQ: Creativity, quality craftsmanship, unisex design principles, minimalist yet bold aesthetics, and a strong connection to contemporary art, music, and subcultures.

Location:

Eytys maintains its global presence through its e-commerce platform which ships worldwide, flagship stores in key fashion cities such as Stockholm and London, and a curated network of international high-end stockists and department stores. This multi-channel strategy allows the brand to reach customers across Europe, North America, Asia, and other regions, supported by targeted global marketing, digital engagement, and PR initiatives.

Street Address:

Luntmakargatan 15

City:

Stockholm

State/Province:

Stockholm

Country:

Sweden

EYTYS's Global Presence

London, UK

Address: 75 Brewer Street, Soho, London, W1F 9US, UK

To showcase the full Eytys collection, engage directly with the UK and international customer base in London, and act as a physical hub for brand activities, collaborations, and community building in the region.

Buying Intent Signals for EYTYS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of EYTYS

As of April 2025, EYTYS' leadership includes:

Jonathan Hirschfeld - Co-Founder & Chief Executive Officer
Max Schiller - Co-Founder & Creative Director

Investors of EYTYS

EYTYS has been backed by several prominent investors over the years, including:

Acne Studios (Owner, since April 2024)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant executive-level development in the past 12 months is Eytys's acquisition by Acne Studios, announced in April 2024. Co-founders Max Schiller (Creative Director) and Jonathan Hirschfeld (CEO) are continuing in their leadership roles under the new ownership, ensuring leadership stability. No other specific high-level executive hires or departures have been publicly detailed during this period.

Technology (Tech Stack) used by EYTYS

Discover the tools EYTYS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EYTYS Email Formats and Examples

Eytys likely utilizes standard professional email formats for its employees. Common formats in the fashion and creative industries include [firstname]@[companyname].com or [firstinitial][lastname]@[companyname].com. For a brand like Eytys, direct and simple formats are probable.

[firstname]@[companyname].com (e.g., max@eytys.com) or [firstinitial].[lastname]@[companyname].com (e.g., m.schiller@eytys.com)

Format

max@eytys.com

Example

75%

Success rate

News and media

Vogue BusinessApril 26, 2024

Acne Studios acquires Eytys

Fellow Stockholm-based fashion house Acne Studios has acquired Eytys. Eytys, known for its distinctive footwear and unisex apparel, will continue to operate as an independent brand, with co-founders Jonathan Hirschfeld and Max Schiller remaining as CEO and creative director, respectively....more

FashionNetwork.comApril 29, 2024

Acne Studios buys Eytys

Acne Studios has acquired its Stockholm neighbour Eytys. The footwear and RTW specialist will become parts of the Acne Studios group but will 'continue to operate independently with co-founders Max Schiller and Jonathan Hirschfeld remaining in their roles as creative director and chief executive officer'....more

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