What Does Eyebuydirect Do?

Total employees93
HeadquartersAustin
Founded2005

EyeBuyDirect is a prominent online retailer specializing in prescription eyeglasses, sunglasses, and digital protection lenses. Founded in 2005 with the mission to make quality eyewear accessible and affordable for everyone, the company offers a vast selection of styles and lens options directly to consumers. By managing its own design, manufacturing, and distribution processes, EyeBuyDirect maintains control over quality and cost, passing savings onto customers. EyeBuyDirect is part of EssilorLuxottica, a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses, which further enhances its capabilities in innovation and reach.

Where Is Eyebuydirect's Headquarters?

HQ Function

Serves as a primary operational hub for EyeBuyDirect's e-commerce activities, encompassing marketing strategy, customer experience management, and coordination of product development for the North American market.

Notable Features:

The Austin office likely features a modern, open-plan workspace designed to encourage collaboration and creativity, reflecting its agile and tech-driven e-commerce nature. Specific architectural details are not widely publicized.

Work Culture:

Characterized by a fast-paced, innovative, and customer-centric environment typical of successful online retail businesses. There's a strong emphasis on teamwork, data-driven decision-making, and a commitment to making eyewear affordable and fashionable.

HQ Significance:

The Austin location is significant as it represents EyeBuyDirect's founding roots and its strategic position within a major U.S. technology and entrepreneurial ecosystem, crucial for driving its direct-to-consumer strategy and innovation.

Values Reflected in HQ: The Austin HQ likely reflects core values such as innovation, efficiency, customer focus, and accessibility. It embodies the brand's mission to provide stylish, high-quality eyewear at an affordable price point by housing the teams dedicated to this goal.

Location:

EyeBuyDirect primarily serves consumers in key markets such as the United States, Canada, Australia, and several European countries through its dedicated regional websites. Its global operational capacity is significantly enhanced by being part of EssilorLuxottica, which provides access to a vast worldwide network for advanced lens manufacturing, frame sourcing, supply chain management, and cutting-edge eyewear technology. This global infrastructure supports EyeBuyDirect in delivering quality products efficiently and allows for localized marketing and customer service strategies in the regions it serves.

Street Address:

2500 Bee Caves Rd, Bldg 2 Ste 100

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Eyebuydirect Operate Around the World?

Arlington, Texas, USA

Address: 2000 E Randol Mill Rd, Suite 610A, Arlington, TX 76011, USA

Supports efficient order processing, returns management, and overall supply chain logistics for customers primarily in North America, contributing to a positive post-purchase experience.

Buying Intent Signals for Eyebuydirect

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Eyebuydirect? Meet the Executive Team

As of April 2025, Eyebuydirect' leadership includes:

Sunny Jiang - Chief Executive Officer (CEO)
Brandi Jones - Chief Operating Officer (COO)
Amelia DiGeso - Chief Marketing Officer (CMO)

Who's Investing in Eyebuydirect?

Eyebuydirect has been backed by several prominent investors over the years, including:

EssilorLuxottica (Parent Company)

What Leadership Changes Has Eyebuydirect Seen Recently?

Hire0
Exits0

Specific executive movements at EyeBuyDirect are not frequently publicized. As a subsidiary of EssilorLuxottica, major leadership changes might be announced at the group level or managed internally. No prominent public announcements of EyeBuyDirect executive hires or exits have been identified in the last 12 months.

What Technology (Tech Stack) Is Used byEyebuydirect?

Discover the tools Eyebuydirect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Eyebuydirect Email Formats and Examples

EyeBuyDirect likely uses standardized email formats for its corporate communications. While the exact internal patterns can vary, common formats for companies in the tech and e-commerce space often involve combinations of employee names and the company domain.

[first_initial][last_name]@eyebuydirect.com (e.g., jdoe@eyebuydirect.com) or [first_name].[last_name]@eyebuydirect.com (e.g., jane.doe@eyebuydirect.com)

Format

sjiang@eyebuydirect.com (hypothetical example for CEO Sunny Jiang, using the first_initial_last_name format)

Example

70%

Success rate

What's the Latest News About Eyebuydirect?

Vision MondayMarch 18, 2024

EyeBuyDirect Launches 'Calling All Visionaries' Campaign

EyeBuyDirect introduced its 'Calling All Visionaries' campaign, designed to celebrate self-expression and individuality through eyewear. The initiative encourages customers to showcase their unique styles and highlights the transformative power of glasses....more

Vision MondaySeptember 7, 2023

EyeBuyDirect Expands Nature Hues Collection with Fall-Inspired Styles

EyeBuyDirect announced an expansion of its Nature Hues collection, adding new fall-inspired colorways and frame styles. This collection features earth-toned eyewear, aligning with the growing trend towards natural aesthetics and sustainable choices in the eyewear market....more

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