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EY Seren is a global design and innovation consultancy, operating as a distinct capability within Ernst & Young (EY). They specialize in helping organizations understand their customers more deeply, design better experiences across all touchpoints, and drive sustainable innovation. EY Seren's methodology integrates human-centered design principles with robust business strategy and cutting-edge technology expertise. This allows them to create impactful digital products, services, customer journeys, and new business models. They work across a multitude of industries, assisting clients in navigating complex market changes and achieving significant growth by embedding customer-centricity into their core operations and digital transformation initiatives.
Serves as a major hub for EY Seren's UK and European operations, housing design studios, client engagement teams, and fostering collaboration with the broader EY network. It's a center for innovation, talent development, and strategic project delivery.
State-of-the-art office facilities within the More London development, designed to promote collaboration, creativity, and agile working. Includes dedicated spaces for design thinking workshops, usability testing, and co-creation sessions with clients.
A dynamic and collaborative culture that blends the creative energy of a design agency with the professionalism and strategic insight of EY. Emphasis on human-centered design, agile methodologies, continuous learning, and cross-functional teamwork.
The London location is strategically important, providing access to a diverse international talent pool, major global clients headquartered in the city, and a vibrant tech and design ecosystem. It acts as a key innovation center for EY in the region.
EY Seren operates as a global network of design studios and innovation experts integrated within EY's extensive international office footprint. They support clients across the world in areas such as customer experience (CX) strategy, service design, digital product creation, user research, interaction design, business model innovation, and organizational transformation. This global reach allows EY Seren to bring diverse cultural perspectives, localized market insights, and scalable solutions to multinational projects, ensuring relevance and impact in different regions.
1 More London Place
London
N/A
United Kingdom
Address: One Manhattan West, New York, NY 10001, USA
Drives growth and innovation for EY Seren in the Americas, leveraging New York's status as a global business and technology center to serve a diverse client base and attract top talent.
Address: EY Building, Harcourt Centre, Harcourt Street, Dublin 2, Ireland
Acts as a strategic location for serving Irish and broader European markets, capitalizing on Dublin's thriving tech industry and its role as a European hub for many multinational corporations.
Address: EY Centre, 200 George Street, Sydney, NSW 2000, Australia
Serves as EY Seren's anchor in Australia and the wider APAC market, addressing unique regional customer needs and business opportunities, and fostering design-led innovation.
Address: Friedrichstraße 140, 10117 Berlin, Germany (EY Office)
Leverages Berlin's vibrant startup and tech ecosystem to deliver cutting-edge design solutions and support clients in one of Europe's largest economies.
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As of April 2025, EY Seren' leadership includes:
EY Seren has been backed by several prominent investors over the years, including:
Executive movements specifically for EY Seren's top leadership are typically integrated within broader EY partner announcements, promotions, or strategic talent acquisitions. Public news focusing solely on 'hires' or 'exits' for the distinct EY Seren leadership tier is infrequent. As of mid-2024, there have been no major, publicly highlighted standalone changes specific to the global or regional heads of EY Seren in the past 12 months. Leadership continuity, internal promotions to Partner, and strategic assignments within EY are common.
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As part of EY (Ernst & Young), EY Seren employees generally use the standard EY email address format. The most common formats are based on the employee's first and last name.
first.last@ey.com or first.last@[countrycode].ey.com (e.g., john.doe@ey.com or jane.doe@uk.ey.com)
Format
firstname.lastname@ey.com
Example
95%
Success rate
EY.com Newsroom • May 20, 2024
EY and Dell Technologies have expanded their alliance to launch new services and solutions designed to help organizations accelerate the adoption of Artificial Intelligence. EY Seren's expertise in human-centered design and customer experience is crucial in ensuring these AI solutions deliver tangible business value and are effectively integrated....more
EY.com Newsroom • February 22, 2024
EY formed an alliance with IBM to assist clients in adopting generative AI through a new platform, EY.ai Workforce. EY Seren plays a role in designing user-centric AI applications and ensuring that the implementation of AI enhances employee and customer experiences, aligning with strategic business goals....more
EY.com Insights • October 12, 2023
EY Seren experts discuss the power of co-design methodologies in transforming public services to be more citizen-centric, efficient, and effective. This highlights their commitment to applying human-centered design principles to solve complex societal challenges....more
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