HQ Function

Serves as a flagship retail destination, a showcase for the brand's identity, an event space for launches and community gatherings, and the conceptual heart of Extra Butter's creative direction and storytelling.

Notable Features:

The Lower East Side store is celebrated for its dynamic and immersive interior designs, frequently transformed to reflect cinematic themes, specific product launches, or collaborations. It often features unique installations and an intimate, speakeasy-style private room or event space.

Work Culture:

From an end-user perspective, the work culture at Extra Butter's retail locations appears to be dynamic, creative, and customer-focused. Staff are typically knowledgeable about sneaker and streetwear culture, enthusiastic about the products, and contribute to the immersive, thematic experiences the brand is known for. The environment fosters a passion for fashion and community engagement.

HQ Significance:

The Lower East Side location is highly significant as Extra Butter's original flagship store. It established the brand's unique retail concept and distinctive voice in the competitive streetwear market, becoming a landmark destination for sneakerheads and fashion connoisseurs in NYC and globally.

Values Reflected in HQ: The LES headquarters embodies Extra Butter's core values of creativity, storytelling, authenticity, community engagement, and a deep appreciation for cinema, art, and street culture. The experiential nature of the store directly reflects these principles.

Location:

Extra Butter NY extends its global presence beyond its physical stores in New York and Mumbai through a robust e-commerce platform that offers worldwide shipping. The brand actively engages a global audience via its social media channels, digital content, and by participating in international collaborations with renowned footwear and apparel companies. Their exclusive product releases often attract worldwide attention, solidifying their status as a globally recognized name in streetwear and sneaker culture.

Street Address:

125 Orchard St

City:

New York

State/Province:

NY

Country:

USA