What Does Experian Marketing Services Do?

Total employees
HeadquartersCosta Mesa
FoundedN/A

Experian Marketing Services, a core part of Experian, empowers businesses to make smarter decisions and build meaningful connections with their customers through data-driven marketing. They offer a comprehensive suite of solutions including rich consumer data, advanced analytics, identity management, customer data platforms, and cross-channel activation capabilities. Their primary focus is on enabling brands to deliver personalized customer experiences, improve marketing return on investment, ensure data quality, and foster lasting customer loyalty by leveraging the intelligent and ethical use of data and technology.

Where Is Experian Marketing Services's Headquarters?

HQ Function

Serves as a key operational center for Experian's North American business, housing significant functions for Experian Marketing Services, including product development, client support, sales, and regional strategic planning.

Notable Features:

Modern corporate campus environment designed to foster collaboration and innovation, equipped with contemporary office amenities. It is part of a larger business park with access to various facilities.

Work Culture:

Experian promotes a culture centered on innovation, data excellence, customer centricity, and collaboration. The Costa Mesa office likely embodies this with a dynamic, fast-paced environment, emphasizing technological advancement, teamwork, and empowering employees to contribute to impactful solutions.

HQ Significance:

The Costa Mesa campus is pivotal for Experian's extensive operations in North America, one of its largest and most critical markets. It drives innovation in data analytics and marketing technologies, supporting a vast client base.

Values Reflected in HQ: The North American headquarters reflects Experian's core values such as innovation, client focus, integrity in data handling, and valuing people, evident in its operational focus and work environment.

Location:

Experian Marketing Services boasts a significant global footprint, providing solutions to clients in numerous countries across North America, Latin America, Europe, the Middle East & Africa (EMEA), and Asia Pacific. Key functions supported globally include consumer data and insights, advanced analytical modeling, identity resolution services, customer data management platforms, digital advertising activation, email and cross-channel marketing automation, and strategic marketing consulting. These services are tailored to meet regional market needs and comply with local data privacy regulations.

Street Address:

475 Anton Blvd

City:

Costa Mesa

State/Province:

CA

Country:

USA

Where Else Does Experian Marketing Services Operate Around the World?

London, United Kingdom

Address: Cardinal Place, 80 Victoria St, London SW1E 5JL, UK (One of several UK locations)

Supports Experian's diverse marketing client base across the UK and Europe, leveraging regional data insights and adhering to specific regulatory frameworks like GDPR.

New York, NY, USA

Address: Various locations in New York City, typically in major business districts (e.g., near Times Square or financial district) to serve key clients.

Functions as a strategic East Coast hub, facilitating direct engagement with major brands and advertising agencies to deliver innovative data-driven marketing solutions.

São Paulo, Brazil

Address: Av. das Nações Unidas, 14171 - Marble Tower - Vila Gertrudes, São Paulo - SP, Brazil (Serasa Experian Office)

Drives Experian's marketing services strategy and operations across Latin America, adapting global capabilities to meet local market demands and regulatory environments.

Singapore

Address: Experian Singapore, Mapletree Business City, Singapore (General Area)

Facilitates growth and service delivery in the diverse APAC region, focusing on digital identity, fraud prevention, and data-driven marketing tailored to various local economies.

Buying Intent Signals for Experian Marketing Services

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Experian Marketing Services? Meet the Executive Team

As of April 2025, Experian Marketing Services' leadership includes:

Brian Cassin - Chief Executive Officer, Experian plc
Lloyd Koch - Chief Financial Officer, Experian plc
Craig Boundy - Chief Executive Officer, Experian North America
Denise G. Yung - President, Marketing Services, North America, Experian
Genevieve Juillard - Chief People Officer, Experian plc

Who's Investing in Experian Marketing Services?

Experian Marketing Services has been backed by several prominent investors over the years, including:

Capital Research Global Investors
Massachusetts Financial Services Company (MFS)
BlackRock, Inc.
The Vanguard Group, Inc.
Baillie Gifford & Co.

What Leadership Changes Has Experian Marketing Services Seen Recently?

Hire1
Exits1

Key leadership changes at Experian plc are publicly announced. Specific executive movements within the Experian Marketing Services division may not always be broadly publicized unless they are at a very senior global or regional head level. The following includes significant changes at the Experian plc board level.

Departures

Mike Rogers, Mike Rogers retired as Chairman of Experian plc following the Annual General Meeting.

New Appointments:

Shirish M. Apte, Shirish M. Apte, previously Deputy Chairman and Senior Independent Director, was appointed as the new Chairman of Experian plc.

What Technology (Tech Stack) Is Used byExperian Marketing Services?

Discover the tools Experian Marketing Services uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Experian Marketing Services Email Formats and Examples

Experian, including its Marketing Services division, typically utilizes standard corporate email address formats. The most commonly observed and effective format is 'firstname.lastname@experian.com'. Other potential formats might exist but this is the primary one.

firstname.lastname@experian.com

Format

jane.doe@experian.com

Example

90%

Success rate

What's the Latest News About Experian Marketing Services?

Experian plcMay 22, 2024

Experian Marketing Services: Experian reports strong full-year growth, highlights innovation in data and analytics for FY24

Experian released its full-year financial results for the year ended March 31, 2024, showcasing robust performance and organic revenue growth. The report highlighted ongoing innovation in its Data and Advanced Analytics capabilities, which are foundational to its Marketing Services offerings, focusing on leveraging AI and machine learning for enhanced consumer insights....more

AdExchangerMay 2, 2024

Experian Marketing Services: Experian And InfoSum Expand Data Collaboration Partnership Globally

Experian and InfoSum announced an expansion of their partnership to enable privacy-first data collaboration for brands on a global scale. This collaboration allows advertisers to match their first-party data with Experian's rich data insights within InfoSum's secure data clean room environment, enhancing addressable marketing while prioritizing consumer privacy....more

Experian Marketing Forward BlogFebruary 29, 2024

Experian Marketing Services: Experian Highlights Key Data-Driven Marketing Trends for 2024

Experian Marketing Services published insights on pivotal trends for marketers in 2024. The report emphasized an increased focus on data quality, sophisticated identity resolution, and the strategic use of AI for personalization. It also underscored the necessity for marketers to adapt to evolving privacy regulations and consumer expectations for relevant and respectful engagement....more

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