Excentus was a prominent provider of loyalty marketing and technology solutions, best known for creating and operating the widely successful Fuel Rewards® program. The company specialized in developing coalition loyalty programs that connected consumers with retailers and brands, primarily in the fuel and convenience store sectors. Excentus enabled businesses to drive customer engagement and sales through targeted rewards and incentives. In August 2018, Excentus was acquired by PDI Technologies, a global leader in enterprise management software for the convenience retail and petroleum wholesale industries. Following the acquisition, Excentus's assets, technologies, and programs, including Fuel Rewards®, were integrated into PDI's Loyalty and Marketing Cloud Solutions.
The Dallas headquarters served as the primary operational center for Excentus, housing its executive leadership, product development, marketing, sales, technology infrastructure, and administrative functions supporting its loyalty programs.
The headquarters likely featured a modern corporate office environment conducive to a technology and marketing-focused company, emphasizing collaborative workspaces and innovation hubs. Specific architectural details are not widely publicized.
Excentus was reported to have an innovative and customer-focused work culture. Being a key player in loyalty technology, the environment likely encouraged creativity, data-driven decision-making, and a fast-paced approach to market changes and program development.
This headquarters was significant as the nerve center for the development and expansion of the Fuel Rewards® program and other loyalty solutions that engaged millions of consumers and partnered with numerous major retail and fuel brands across the United States.
Before its acquisition by PDI Technologies, Excentus's operations and the Fuel Rewards® program were primarily focused on the United States market. While its loyalty technology had broader applicability, its active presence and customer base were concentrated in North America. Since being integrated into PDI, its technologies contribute to PDI's global loyalty offerings.
17250 Dallas Parkway
Dallas
Texas
USA
Address: 9800 Richmond Ave, Houston, TX 77042, USA (historical location)
To strengthen Excentus's presence in a key market for the fuel industry, supporting business development, client management, and operational aspects of the Fuel Rewards® program in the Gulf Coast region.
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As of April 2025, Excentus' leadership includes:
Excentus has been backed by several prominent investors over the years, including:
The most significant executive event for Excentus was its acquisition by PDI Technologies in August 2018. This resulted in the integration of Excentus's leadership and operations into PDI. Publicly announced independent executive hires or exits for Excentus in the 12 months prior were minimal as the company moved towards this strategic transaction.
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Prior to its acquisition by PDI Technologies, Excentus commonly used standard corporate email formats. The most frequently observed format was [first].[last]@excentus.com. Since the acquisition, communications would be managed through PDI Technologies' email systems.
[first].[last]@excentus.com
Format
jane.doe@excentus.com
Example
75%
Success rate
PDI Technologies • August 1, 2018
PDI, a global provider of enterprise software solutions to the convenience retail and petroleum wholesale industries, announced it has completed its acquisition of Excentus, a leading provider of loyalty and coalition marketing solutions, including the popular Fuel Rewards® program....more
PR Newswire • May 17, 2017
Excentus, a market-leading provider of loyalty marketing and technology solutions, and GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline, today announced a strategic partnership that will enhance the Fuel Rewards® program by providing members with new ways to save on fuel and expand GasBuddy's loyalty offerings....more
PR Newswire • February 7, 2017
Excentus, a market-leading provider of loyalty marketing and technology solutions, today announced that its Board of Directors has appointed Brandon Logsdon as President and Chief Executive Officer. Logsdon, who previously served as President and Chief Operating Officer of the company, will assume the new role effective immediately....more
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