ExactTarget
ExactTarget's Overview
ExactTarget, founded in 2000, was a pioneering provider of email marketing and automation software based in Indianapolis. It quickly grew to be a leader in the digital marketing space. In 2013, Salesforce acquired ExactTarget for approximately $2.5 billion, integrating its powerful capabilities into what is now known as Salesforce Marketing Cloud. This platform empowers marketers to create and manage 1-to-1 customer journeys across email, mobile, social, advertising, and web. Users leverage Salesforce Marketing Cloud to segment audiences, personalize content, automate campaigns, engage customers in real-time, and analyze performance, ultimately aiming to build stronger customer relationships and drive business growth. The platform is known for its scalability, robust feature set including Journey Builder, Email Studio, Mobile Studio, and its integration with the broader Salesforce ecosystem, including Data Cloud and Einstein AI.
Where is ExactTarget's Headquarters?
HQ Function
Serves as a major development, sales, and support hub for Salesforce Marketing Cloud, continuing ExactTarget's legacy in the city. It houses a significant number of Salesforce employees focused on marketing technology.
Notable Features:
Salesforce Tower Indianapolis (formerly Chase Tower) is the tallest building in Indiana. It features modern office spaces, collaborative environments, and an 'Ohana Floor' on the top level for employees and community events, offering panoramic city views.
Work Culture:
Reflects Salesforce's global culture centered around its core values: Trust, Customer Success, Innovation, Equality, and Sustainability. Emphasis on collaboration, employee well-being, and community involvement ('Trailblazer' culture).
HQ Significance:
Represents Salesforce's significant investment in the Midwest and its commitment to Indianapolis as a tech hub. It's a continuation of ExactTarget's strong local presence and impact on the city's tech scene.
Values Reflected in HQ: Innovation in marketing technology, customer-centric operations, community engagement through the Ohana Floor, and commitment to growth in the Indianapolis tech ecosystem.
Location:
Salesforce Marketing Cloud, as part of Salesforce, has a vast global presence. Operations are supported by a worldwide network of data centers and offices across the Americas, Europe, Asia Pacific, the Middle East, and Africa. This extensive footprint enables Salesforce to deliver its Marketing Cloud services with high availability, performance, and compliance with local data sovereignty regulations. Global functions include sales, customer support (often 24/7), professional services, partner enablement, and localized product marketing to cater to diverse international markets.
Street Address:
111 Monument Cir
City:
Indianapolis
State/Province:
Indiana
Country:
USA
ExactTarget's Global Presence
San Francisco, California, USA
Address: Salesforce Tower, 415 Mission St, San Francisco, CA 94105
Global and Americas strategic leadership, primary R&D center.
London, England, UK
Address: Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY
EMEA regional hub for sales, services, and operations.
Sydney, New South Wales, Australia
Address: Salesforce Tower, 180 George St, Sydney NSW 2000
APAC regional hub, focusing on market growth and customer support.
Tokyo, Japan
Address: JP Tower, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7012
Primary hub for Japanese market operations and customer engagement.
Buying Intent Signals for ExactTarget
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ExactTarget
As of April 2025, ExactTarget' leadership includes:
Investors of ExactTarget
ExactTarget has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Salesforce has experienced ongoing executive team evolution to align with strategic priorities like AI integration, platform unification, and market growth. Key appointments and transitions have occurred, including leadership for Marketing Cloud, reflecting the dynamic nature of the tech industry.
Departures
New Appointments:
Technology (Tech Stack) used by ExactTarget
Discover the tools ExactTarget uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ExactTarget Email Formats and Examples
Salesforce, the parent company of Marketing Cloud, typically uses standardized email formats for its employees. Common patterns involve combinations of the employee's first name and last name.
[first_initial][last]@salesforce.com (e.g., jsmith@salesforce.com) or [first].[last]@salesforce.com (e.g., john.smith@salesforce.com)
Format
shammond@salesforce.com
Example
90%
Success rate
News and media
Salesforce News • September 7, 2023
Salesforce Marketing Cloud Enhances AI Capabilities with Einstein Copilot Launch
Salesforce introduced Einstein Copilot, a new generative AI assistant, including specific capabilities for Marketing Cloud. This aims to help marketers create campaign briefs, personalized content, and email segments more efficiently by using natural language prompts....more
Salesforce News • June 28, 2023
Salesforce Unveils Marketing Cloud and Commerce Cloud Innovations at Connections Event
At its Connections event, Salesforce announced new features for Marketing Cloud focused on leveraging Data Cloud for improved personalization, AI-driven insights with Einstein, and tools for Slack integration to enhance collaborative marketing efforts....more
Salesforce News • March 7, 2023
Salesforce Announces Einstein GPT, Bringing Generative AI to CRM and Marketing Cloud
Salesforce revealed Einstein GPT, the world's first generative AI for CRM. This technology is set to be integrated into Marketing Cloud to assist marketers with tasks like drafting emails, creating targeted content, and automating customer interactions....more
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