HQ Function

Served as the central hub for all global operations, including product development, engineering, sales, marketing, customer support, and administrative functions for ExactTarget's digital marketing platform.

Notable Features:

Occupied the historic Guaranty Building in downtown Indianapolis, featuring a modern, open-concept interior designed to foster collaboration and innovation. The building itself is an architectural landmark.

Work Culture:

ExactTarget was renowned for its vibrant 'Orange' culture, emphasizing customer success, innovation, passion, teamwork, and community involvement. It fostered a high-energy, fast-paced environment typical of a growth-stage tech company.

HQ Significance:

The HQ was a cornerstone of Indianapolis's tech ecosystem (often dubbed 'Silicon Prairie'), symbolizing the company's significant growth from a local startup to a global leader in digital marketing and attracting considerable tech talent to the Midwest.

Values Reflected in HQ: The choice and design of the HQ reflected values of innovation, community commitment (by revitalizing a historic local building), growth, and fostering a collaborative, energetic work environment.

Location:

Prior to its acquisition by Salesforce, ExactTarget had established a significant global presence with offices and operations across North America, Europe, Asia-Pacific, and Latin America. It supported a suite of digital marketing tools globally, including email marketing, social media integration, mobile messaging, marketing automation, and analytics, enabling businesses worldwide to connect with their customers across various digital channels. This global infrastructure is now part of Salesforce Marketing Cloud.

Street Address:

20 North Meridian Street, Guaranty Building

City:

Indianapolis

State/Province:

Indiana

Country:

USA