What Does Evolution Fresh Do?

Total employees350
HeadquartersBakersfield
Founded199 Evolution Fresh was founded in the early 1990s by Jimmy Rosenberg. The specific year varies slightly in sources, often cited as 1992 or 1995. Let's use the earlier common one: 1992

Evolution Fresh is a leading brand in the cold-pressed juice market, renowned for its commitment to providing delicious, nutrient-rich juices and smoothies. Founded on the principle of making high-quality, D.I.Y.-style juices accessible, the company utilizes High-Pressure Processing (HPP) to preserve the flavors and nutrients of its ingredients without heat. Evolution Fresh offers a wide variety of fruit and vegetable juices, smoothies, and other plant-based beverages, catering to health-conscious consumers. Originally an independent company, it was acquired by Starbucks in 2011 and subsequently by Bolthouse Farms in 2022, integrating into Bolthouse's portfolio of plant-based and fresh food brands.

Where Is Evolution Fresh's Headquarters?

HQ Function

The Bakersfield headquarters (Bolthouse Farms) oversees overall brand strategy, corporate functions, marketing, sales, and distribution for its portfolio, including Evolution Fresh. The Rancho Cucamonga facility is dedicated to the production, R&D, quality control, and innovation for Evolution Fresh juices and beverages.

Notable Features:

The Rancho Cucamonga juicery is a significant 264,000-square-foot facility, one of the largest High-Pressure Processing (HPP) juice facilities in the U.S. It was designed with sustainability and efficiency in mind to produce millions of gallons of juice annually.

Work Culture:

As part of Bolthouse Farms, the culture is influenced by a deep heritage in agriculture and a focus on innovation in plant-based products. There's an emphasis on health, wellness, and sustainable practices. The juicery operations foster a culture of quality, safety, and operational excellence.

HQ Significance:

Bakersfield, as Bolthouse Farms' HQ, serves as the central hub for strategic decisions impacting Evolution Fresh. The Rancho Cucamonga juicery is critical for the brand, ensuring the high-quality production standards and capacity needed to meet consumer demand for its cold-pressed juices.

Values Reflected in HQ: The Rancho Cucamonga facility reflects a commitment to quality, innovation in beverage manufacturing (utilizing HPP), and scalable production. The broader Bolthouse Farms values include nourishing people and the planet, which aligns with Evolution Fresh's health-focused product line.

Location:

Evolution Fresh products are primarily distributed across the United States and Canada. Distribution is achieved through major grocery retailers, natural food stores, and historically through Starbucks locations (though this may have shifted post-acquisition). While not extensively global, its presence in North America is significant within the premium juice category. Global support functions like marketing strategy, supply chain management, and finance are centralized under Bolthouse Farms.

Street Address:

5200 Coffee Rd

City:

Bakersfield

State/Province:

CA

Country:

USA

Where Else Does Evolution Fresh Operate Around the World?

Rancho Cucamonga, CA, USA

Address: Unavailable publicly, but known to be a major juicery facility in Rancho Cucamonga.

Serves as the core manufacturing hub, supplying Evolution Fresh products to distributors and retailers across North America.

Prosser, WA, USA

Address: Various farming and processing locations (Bolthouse Farms)

Key agricultural region for Bolthouse Farms, contributing to the supply chain for various ingredients used across their product lines.

Buying Intent Signals for Evolution Fresh

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Evolution Fresh? Meet the Executive Team

As of April 2025, Evolution Fresh' leadership includes:

Selma Postma - Chief Executive Officer, Bolthouse Farms
Phil Kooyman - Chief Commercial Officer, Bolthouse Farms
Simon Stevens - Chief Financial Officer, Bolthouse Farms
Zak Karlen - General Manager - Beverages & Dressings, Bolthouse Farms

Who's Investing in Evolution Fresh?

Evolution Fresh has been backed by several prominent investors over the years, including:

Butterfly Equity (via its portfolio company Bolthouse Farms)

What Leadership Changes Has Evolution Fresh Seen Recently?

Hire3
Exits0

Bolthouse Farms has seen significant leadership appointments in the past year, strengthening its executive team as it continues to grow its portfolio, including the Evolution Fresh brand.

New Appointments:

Selma Postma, Selma Postma appointed as new CEO of Bolthouse Farms.
Phil Kooyman, Phil Kooyman appointed as Chief Commercial Officer.
Simon Stevens, Simon Stevens appointed as Chief Financial Officer.

What Technology (Tech Stack) Is Used byEvolution Fresh?

Discover the tools Evolution Fresh uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Evolution Fresh Email Formats and Examples

As Evolution Fresh is part of Bolthouse Farms, communications would likely use Bolthouse Farms' email domain. Common corporate email formats include first initial followed by last name, or first name separated by a dot from the last name.

flastname@bolthouse.com or firstname.lastname@bolthouse.com

Format

jdoe@bolthouse.com

Example

75%

Success rate

What's the Latest News About Evolution Fresh?

Food DiveMay 2, 2024

Evolution Fresh news title: Bolthouse Farms looks to grow Evolution Fresh a year after Starbucks sale

Bolthouse Farms CEO Selma Postma discussed plans to revitalize and expand the Evolution Fresh brand, focusing on its premium positioning and health benefits, nearly two years after acquiring it from Starbucks. Strategies include potential innovation and broader distribution....more

PR NewswireFebruary 1, 2024

Evolution Fresh news title: Bolthouse Farms Appoints New Chief Commercial Officer and Chief Financial Officer

Bolthouse Farms announced the appointment of Phil Kooyman as Chief Commercial Officer and Simon Stevens as Chief Financial Officer, strengthening its leadership team to support growth across its brands, including Evolution Fresh....more

Starbucks Stories & NewsAugust 1, 2022

Evolution Fresh news title: Starbucks Completes Sale of Evolution Fresh to Bolthouse Farms

Starbucks announced the completion of the sale of the Evolution Fresh brand and its main juicery in Rancho Cucamonga, CA, to Bolthouse Farms. Approximately 350 Starbucks partners (employees) supporting Evolution Fresh were expected to transition to Bolthouse Farms....more

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